Slides for a talk I gave at SXSWi 2010

1. What Does Corporate America Think of 2.0? (#CorpAmericaThink) Andrew McAfee Principal Research Scientist, MIT @amcafee, amcafee@mit.edu andrewmcafee.org

2. Definition of “2.0” Good news: a tipping point? Bad news: personal experience Oversimplification: the corporate mindset Advice-giving: how to talk to your bosses about technology Discussion

3. 2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.

4. a tipping point?

5. a tipping point?

6. a tipping point?

7. a tipping point?

8. a tipping point?

9. a tipping point?

10. a tipping point?

11. a tipping point?

12. a tipping point?

13. personal experience: why aren’t they getting facebook?

14. the corporate mindset Risk-averse

15. the corporate mindset Risk-averse; enamored of status quo;

16. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype;

17. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical;

18. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;

19. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;

20. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;

21. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;

22. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,

23. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;

24. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.

25. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches

26. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions

27. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic

28. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory

29. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence

30. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives

31. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers

32. the corporate mindset Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.

33. how to talk to your bosses about technology Comparisons instead of demos

46. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work

47. None A Knowledge Worker’s View of the Enterprise Potential Weak Strong Ties

48. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work Present data, case studies, narratives - Not about Google, Amazon, etc.

49. Source: “How companies are benefiting from Web 2.0: McKinsey Global Survey Results”

51. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work Present data, narratives, case studies - Not about Google, Amazon, etc. Activate peer effects

52. “If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP

55. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work Present data, narratives, case studies - Not about Google, Amazon, etc. Activate peer effects Anticipate and allay concerns

56. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work Present data, narratives, case studies - Not about Google, Amazon, etc. Activate peer effects Anticipate and allay concerns Show that you understand their problems

57. how to talk to your bosses about technology Comparisons instead of demos Present theories and frameworks, not jargon - Grounded in bullet-proof previous work Present data, narratives, case studies - Not about Google, Amazon, etc. Activate peer effects Anticipate and allay concerns Show that you understand their problems Don’t treat them like geeks, or dopes

58. learn morehttp://www.20adoptioncouncil.com/ case studies coming