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Am e rica's H igh H e al care Cos t : As ia's Ne xtTarge t
                                                                           th          s

                                                    Dav Am dal apingT orrow .com and Gl Sm art
                                                         id        (Sh         om                    obal        Ene rgy.com ) w as
                                                                                re           ing          h
                                                    one ofnine s pe ak e rs on t nds im pact As ia att e Ul     traFut ure
                                                    conf re nce in H ong K ong, h e l De c 12-15. H is t e m e w as “ Am e rica’
                                                         e                          d                   h                      s
                                                    H igh H e al care Cos t : As ia’ Ne xtTarge t .
                                                               th            s       s              ”

                                                    Th e t e m e ofUl
                                                           h           t     ure
                                                                        raFut w as “t        e    ut     or
                                                                                       angibl s ol ions f an e m e rging w orl
                                                                                                                             d.”
                                                    Th is De ce m be r 2007 e v ntw as f prot yping t e bal
                                                                               e        or     ot      h     ance ofcont ntf
                                                                                                                          e   or
                                                     h      f
                                                    t e oficial 2008 l  aunch , and on-going com m unicat be yond t e
                                                                                                         ion          h
                                                    conf re nce .
                                                         e

                                                    Th e Ul   t      ure h                 is
                                                               raFut t e m e w as e nv ione d by L a V de ng, V
                                                                                                        is    ol         ancouv r BC
                                                                                                                                 e
                                                    re s ide ntand CEO ofs ugar-l a progre s s iv e nt rt
                                                                                       ab,               e     e ainm e nts tudio. (I n
                                                    h e r prior Sil         ale           is
                                                                    icon V ly care e r L a de v l d a prof e f f cas t [and
                                                                                                  e ope           il or ore       ing
                                                                     re
                                                    de bunk ing] t nds incl                      ion o          ice
                                                                                        h rans it t a s e rv -bas e d e conom y, t e
                                                                                 uding t e t                                              h
                                                    de cl oft e m as s de m ograph ic, t e im pl ion of1s tge ne rat I and
                                                          ine     h                           h       os                     ion TV
   Th e ul ut t Ul
          tra-f uris ic t  raFut s t ,
                                ure age
          it     ue
   unde rl by bl ne on (and unde r t e h            broadband s e rv s , t e aris e ofpe e r-t
                                                                         ice    h                           e       ogie       h
                                                                                                  o-pe e r t ch nol s and t e adv nt    e
   audie nce be nch s e at as w e l
                          ing       l
                                    ).              ofus e r-ge ne rat d m e dia).
                                                                        e

                                                    Ul traFut 2007 w as e xce pt
                                                              ure                        l
                                                                                    ional w e l plm e nt d by Pico Far Eas t
                                                                                         y     l-im e     e                  ,
                                                     h                is e         ion
                                                    t e H ong K ong-l t d e xh ibit and e v ntm ark e t com pany w it 3,000
                                                                                              e         ing            h
                                                          oye           f
                                                    e m pl e s and ofice s in 30 gl                                            it
                                                                                      obal ie s (it t e l s tin As ia;ne tprof s
                                                                                          cit      ’s h arge
                                                    ofUS$   17.3 m il in 2006).
                                                                    lion


                                                         id
                                                    Dav s pok e on gl iz at       h
                                                                      obal ion, t atone count s cos t w ilbe
                                                                                               ry’      s  l
                                                          h       ry’
                                                    anot e r count s opport                           ruit
                                                                           unit s . Th e l -h anging f ? US
                                                                               ie        ow
                                                    h e al care .
                                                          th

                                                    US h e al care now t e s 16 ce nt ofe v ry dol s pe nt US$ t l
                                                              th           ak           s      e    lar       —      2.2 rilion.
                                                              e
                                                    Jus ts e v n ye ars f                    h
                                                                         rom now , by 2015, t atnum be r w ilne arl doubl t
                                                                                                            l     y      e o
                                                    US$ t l
                                                         4 ril  ion.

                                                    Th e cons um e r h e al care e xpe rie nce is on t e brink ofa t
                                                                          th                          h             rans f at
                                                                                                                          orm ion,
                h     h
I nick nam e d t e m t e Ul traFut te s and t e y
                                   ure t       h    in bot de v l d and de v l
                                                          h    e ope             e oping e conom ie s , w it t e cat ys tofI ,
                                                                                                            h h      al      T
gre e t d/ ncourage d ate ndance atour H ong
       e e                t
K ong Ul t        ure         at           y, h
          raFut pre s e nt ions (s e rious l t e
                                                    com m unicat               t
                                                                 ions and s ofw are .
one on m y righ tis s t udying t be a doct
                                 o        or).
                                                                             ics      re m       s
                                                    Th e cos tofdiagnos t and t at e nt are cl bing att e s am e t e
                                                                                                          im              h       im
                                                    Am e ricans are be com ing f t r (65% ofU.S. adul are e it e r ov rw e igh t
                                                                                    ate                          ts         h   e
                                                    or obe s e ). Rough l 80% ofU.S. h e al care e xpe ndit s are f t at e nt
                                                                          y                    th                     ure     or re m
                                                    ofch ronic dis e as e s . Ch ronic conditions l e as t m a in t e US h av
                                                                                                     ik      h            h        e
                                                    doubld in pre v e nce in t e l t20 ye ars t m ore t an 20 m il pe opl.
                                                          e            al          h as                 o           h         l
                                                                                                                              ion     e
                                                    Now one in e v ry e igh tUS ch il n h as as t m a. And Nort Am e ricans are
                                                                     e                   dre            h                   h
                                                    l ing l
                                                    iv                 h                l
                                                            onge r in t e s e poor w e l s s e nv
                                                                                        ne         ironm e nt .s

                                                    M icros of is inv s t s t
                                                                  t                      y   h
                                                                        e ing rongl in t is cat gory. I O ct2007 M icros of
                                                                                                     e        n                    t
                                                    bough tt e h os pit cas e m anage m e nts ofw are de v l d f
                                                                 h          al                           t         e ope or
                                                                              al
                                                    Bum rungrad H os pit in Bangk ok , t dis t o                                       t
                                                                                                       ribut itw orl ide (pick ing itafe r
                                                                                                            e       dw
                                                    as s e s s ing ot e r h os pit s ’ approach e s w orl ide . Bum rungrad t at
                                                                     h            al                      dw                    re s
Ul t       ure             e      h arge
    raFut w as pre s e nt d in t e l                                               ie s
                                                    ov r 400,000 f ign pat nt annual
                                                       e               ore                       ly).
H ong K ong Conv nt & Exh ibit
                    e ion           ion
Ce nt . I t e f ground you s e e
       re n h ore                                    e      ogy
                                                    T ch nol in port it and com m unicat s h oul bring dram at ne w
                                                                        abily                  ion        d              ic
dis pl cas e s ofbuil
      ay              ding s m art
        e ure
arch it ct by Jam e s L Cybe rt ct
                           aw         e                    it    o                    ics        ne
                                                                                                 l                    ,
                                                    capabilie s t dis e as e diagnos t and w e l s s m anage m e nt giv As ia
                                                                                                                          ing
I e rnat
 nt                                  t ian
                 . ongs ide w as an I al
          ional Al                                  ast                        is e       o                    th          s
                                                       rong ne w m ark e tby l t ning t Am e rica’s h igh h e al care cos t .
de s ign col ct ).
             l ion
               e
                                                    Cont Dav f f h e r inf and h is pre s e nt ion.
                                                        act    id or urt    o                 at
                                                    David.Am dal Sh apingT orrow .com
                                                                @         om

                                                     t
                                                    UlraFut         t /
                                                           ure - h t p:/w w w .uf xpo.com / om e .h t l
                                                                                 e         h         m

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UltraFutureWorld conference, Hong Kong

  • 1. Am e rica's H igh H e al care Cos t : As ia's Ne xtTarge t th s Dav Am dal apingT orrow .com and Gl Sm art id (Sh om obal Ene rgy.com ) w as re ing h one ofnine s pe ak e rs on t nds im pact As ia att e Ul traFut ure conf re nce in H ong K ong, h e l De c 12-15. H is t e m e w as “ Am e rica’ e d h s H igh H e al care Cos t : As ia’ Ne xtTarge t . th s s ” Th e t e m e ofUl h t ure raFut w as “t e ut or angibl s ol ions f an e m e rging w orl d.” Th is De ce m be r 2007 e v ntw as f prot yping t e bal e or ot h ance ofcont ntf e or h f t e oficial 2008 l aunch , and on-going com m unicat be yond t e ion h conf re nce . e Th e Ul t ure h is raFut t e m e w as e nv ione d by L a V de ng, V is ol ancouv r BC e re s ide ntand CEO ofs ugar-l a progre s s iv e nt rt ab, e e ainm e nts tudio. (I n h e r prior Sil ale is icon V ly care e r L a de v l d a prof e f f cas t [and e ope il or ore ing re de bunk ing] t nds incl ion o ice h rans it t a s e rv -bas e d e conom y, t e uding t e t h de cl oft e m as s de m ograph ic, t e im pl ion of1s tge ne rat I and ine h h os ion TV Th e ul ut t Ul tra-f uris ic t raFut s t , ure age it ue unde rl by bl ne on (and unde r t e h broadband s e rv s , t e aris e ofpe e r-t ice h e ogie h o-pe e r t ch nol s and t e adv nt e audie nce be nch s e at as w e l ing l ). ofus e r-ge ne rat d m e dia). e Ul traFut 2007 w as e xce pt ure l ional w e l plm e nt d by Pico Far Eas t y l-im e e , h is e ion t e H ong K ong-l t d e xh ibit and e v ntm ark e t com pany w it 3,000 e ing h oye f e m pl e s and ofice s in 30 gl it obal ie s (it t e l s tin As ia;ne tprof s cit ’s h arge ofUS$ 17.3 m il in 2006). lion id Dav s pok e on gl iz at h obal ion, t atone count s cos t w ilbe ry’ s l h ry’ anot e r count s opport ruit unit s . Th e l -h anging f ? US ie ow h e al care . th US h e al care now t e s 16 ce nt ofe v ry dol s pe nt US$ t l th ak s e lar — 2.2 rilion. e Jus ts e v n ye ars f h rom now , by 2015, t atnum be r w ilne arl doubl t l y e o US$ t l 4 ril ion. Th e cons um e r h e al care e xpe rie nce is on t e brink ofa t th h rans f at orm ion, h h I nick nam e d t e m t e Ul traFut te s and t e y ure t h in bot de v l d and de v l h e ope e oping e conom ie s , w it t e cat ys tofI , h h al T gre e t d/ ncourage d ate ndance atour H ong e e t K ong Ul t ure at y, h raFut pre s e nt ions (s e rious l t e com m unicat t ions and s ofw are . one on m y righ tis s t udying t be a doct o or). ics re m s Th e cos tofdiagnos t and t at e nt are cl bing att e s am e t e im h im Am e ricans are be com ing f t r (65% ofU.S. adul are e it e r ov rw e igh t ate ts h e or obe s e ). Rough l 80% ofU.S. h e al care e xpe ndit s are f t at e nt y th ure or re m ofch ronic dis e as e s . Ch ronic conditions l e as t m a in t e US h av ik h h e doubld in pre v e nce in t e l t20 ye ars t m ore t an 20 m il pe opl. e al h as o h l ion e Now one in e v ry e igh tUS ch il n h as as t m a. And Nort Am e ricans are e dre h h l ing l iv h l onge r in t e s e poor w e l s s e nv ne ironm e nt .s M icros of is inv s t s t t y h e ing rongl in t is cat gory. I O ct2007 M icros of e n t bough tt e h os pit cas e m anage m e nts ofw are de v l d f h al t e ope or al Bum rungrad H os pit in Bangk ok , t dis t o t ribut itw orl ide (pick ing itafe r e dw as s e s s ing ot e r h os pit s ’ approach e s w orl ide . Bum rungrad t at h al dw re s Ul t ure e h arge raFut w as pre s e nt d in t e l ie s ov r 400,000 f ign pat nt annual e ore ly). H ong K ong Conv nt & Exh ibit e ion ion Ce nt . I t e f ground you s e e re n h ore e ogy T ch nol in port it and com m unicat s h oul bring dram at ne w abily ion d ic dis pl cas e s ofbuil ay ding s m art e ure arch it ct by Jam e s L Cybe rt ct aw e it o ics ne l , capabilie s t dis e as e diagnos t and w e l s s m anage m e nt giv As ia ing I e rnat nt t ian . ongs ide w as an I al ional Al ast is e o th s rong ne w m ark e tby l t ning t Am e rica’s h igh h e al care cos t . de s ign col ct ). l ion e Cont Dav f f h e r inf and h is pre s e nt ion. act id or urt o at David.Am dal Sh apingT orrow .com @ om t UlraFut t / ure - h t p:/w w w .uf xpo.com / om e .h t l e h m