In this session, a proven market pro discusses ways to select technology and services that will yield significant returns, how to choose and/or develop your own clinically proven product and how to mesh the world of future skin care with the technology and products of today. These days, a basic facial is simply not enough. As technologies continue to push the envelope, clients crave a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean something different in the future, with medical spa technologies and products crossing over between luxury retailers and spas. New innovation is the key for those who want to succeed with the results-oriented client

1. The Keys to Succeeding
in the
Spa & High End Beauty Space !
Ameann DeJohn
In this session, a proven market pro discusses ways to select technology and services that will
yield significant returns, how to choose and/or develop your own clinically proven product and
how to mesh the world of future skin care with the technology and products of today. These days,
a basic facial is simply not enough. As technologies continue to push the envelope, clients crave
a better, faster and easier way to maintain youthful skin. The term high-end/luxury will mean
something different in the future, with medical spa technologies and products crossing over
between luxury retailers and spas. New innovation is the key for those who want to succeed with
the results-oriented client

2. What Does a Woman
Expect From a Spa Today?!

3. She wants results instantly !
…to look youthful!
……to feel beautiful!
She wants !
More than a facial!

4. 40 is the new 20!
Anti Aging is sweeping the nation.
From the East to West coast to middle America, women are expecting more.

5. To compete in today’s aggressive
anti-aging world, you must offer
advanced services:
• Advanced Treatments!
• Lasers !
• Injectables!
• Clinically Proven Products!
This is the new High End Spa!

6. Advanced Treatments!
The Super Facial
• Basic Facial, Plus:
• 1 Advanced Machine
• Serum
• New Technology Machine
• Extra 25-30 Minutes

7. Advanced Treatments!
Skin Analysis
• Analyze dry, oily, normal
skin
• 3D analysis image and SkinSys $2000
software program www.sometech.com
• Analyze pore size, wrinkle
depth, pigmentation, pre-
breakout areas
• Client can see marked
improvement in skin over
time Visia $14k – $22k
www.moritexusa.com
• Recommend products and
treatment better

8. Advanced Treatments!
Class 1 High Frequency, Micro-current
Spa Masters, Myontology,
High Frequency Micro-current

9. Lasers!
• Titan
• IPL Photo Facial
• Laser Genesis
• Micro Laser Peel
• Fraxel
• Isolaz
• Smart Lipo MPX
• V Beam

10. Lasers!
Why are they!
important to offer? !
• Non Invasive
• Incredible Results
• Lasting Results
• Fast and Easy
• Minimal to No Pain
• Alternative to Surgery
• Addresses Many Skin Concerns
• Wrinkles, Age Spots, Scarring, Tatoo
Removal, Stretch Marks, Hair Removal,
Cellulite

11. Lasers!
IPL Photo Facial ™!
Method of photo rejuvenation that improves texture, tone and smoothness.
Primary: Intense Pulsed Light stimulates collagen, minimizes sun damage, brown
spots, acne scarring, age spots, discoloration, and fine lines
before after
Courtesy: www.bluespa.com

12. Lasers!
Titan ™!
Non invasive procedure to tighten facial and body skin.
Primary: Infrared light heats and stimulates the dermis to create new collagen and
firm the skin.
before after
Courtesy: www.bluespa.com

13. Lasers!
Genesis ™!
A skin rejuvenation procedure using non invasive laser technology
Primary: Treats uneven texture, acne scarring, large pores, redness and rosacea.
before after
Courtesy: www.bluespa.com

14. Lasers!
What You Should Know!
• Always administered by a trained
physician or nurse
• Know the potential side effects
• Explain expected results to your clients
& schedule of treatments
• The skin will need to heal after laser
treatments
• Build a book of client before & after
photos
• Learn how to complement lasers with
skin care & spa services

15. Injectables!
• Botox
• Restylane
• Juvederm
• Sculptra
• ArteFill
• Hylaform
• Collagen
• Radiesse
• Evolence
• Perlane
• Cosmoderm
• Zyderm
and many more…

16. Injectables!
Why are they!
important to offer? !
• Instant Results
• Mid to Long Lasting Effects
• Quick Procedure
• Minimally Invasive
• Affordable
• Slight to Moderate Pain
• Easy to Maintain
• Highly Sought After
• Addresses Many Skin Concerns:
• Wrinkles, Fine Lines, Sagging Skin, Thin
Lips, Frown & Expression Lines, Lack of
Volume

17. Injectables!
Sculptura ™!
A man-made injectable compound of polylactic acid hydrogel.
Primary: A synthetic polymer, it’s designed as a long-lasting treatment for fine lines,
wrinkles, deep furrows and tissue loss in the face.
Secondary: Encourages new collagen growth and formation of fibrous tissues that
make the complexion look smooth, soft and more youthful for smoother, even after
the initial injection has worn off.
before after
Courtesy: Dr. Babak Azizzadeh
www.facialplastics.info

18. Injectables!
Evolence ™!
A porcine collagen gel. First and only dermal filler that provides
immediate results that last through 12 months.
Primary: Smoothes and softens facial wrinkles and folds and restores structure and
contour in volume depleted areas.
Courtesy: www.evolence.com

19. Injectables!
Hylaform ™!
A highly purified form of hyaluronic acid, similar to that found naturally in the
body. No allergy tests needed before receiving injections.
Primary: Injected just below the surface of the skin, where it draws in moisture and
volume to reduce or remove the appearance of facial lines and wrinkles. The effects
last for about six months to nine months.
before after
Courtesy: www.hylaform.ca

20. Injectables!
What You Should Know!
• Always administered by a trained
physician or nurse
• Know the potential side effects
• Explain expected results to your clients
• Build a book of client before & after
photos
• Learn how to complement injections
with other spa services to maintain skin’s
youth
• Know when to stop – i.e. lip injections

21. Products That Make a Difference!
• Clinically Proven
• Complements Treatment
• Create Your Own

22. Clinically Proven !
Select products that have undergone clinical
testing and provide real, measurable results.
Select lines that use technology and special
active ingredients to yield the best results for
your clients.

23. New Ingredients & Technology!
Skin Lightening!
SabiWhite™ by Sabinsa Corporation is a natural and multi
functional skin lightening/brightening compound:
• Efficiently prevents the
formation of free radicals
• Kills preformed free
radicals
• Protects skin cells from UV
damage
• Reduces and protects
against inflammation
• Superior to that of
synthetic Vitamin E (Trolox,
research report 1998)
• In vitro studies show that
SabiWhite inhibits Tyrosinase
• Superior to the lightening
abilities of Kojic Acid

24. SabiWhite ™!

25. Clinically Proven Products!
What does this mean for you and the client?!
 Make bold statements about your products efficacy
 Proven Results that are backed by clinical testing
 True change for your client’s skin
 Provide trust and safety for your client

26. Combine Retail and Services!
Create a Package!
• 3 Advanced Treatments
• 3 Lasers
• 1 Injectable
• 3 products

27. Create Your Own !
Skin Care Line!

28. Develop Your Own Line!
• Concept What is your idea? Is it unique? What will it bring to the market? Who is
your target customer and market?
• Research Who is your competition? What is their pricing & distribution? How will
you compete?
• Pricing / Planning What is your budget? What will your products cost? How will
you distribute? Logistics?
• Sourcing / Gathering Source components, vendors, gather quotes, get samples.
• Development Who will make your products? How do you choose a manufacturer?
• Artwork What is your look? Who will develop it for you?
• Testing What are you testing for? Who will do it? Will you make claims?
• Launch Launch your line, get PR, make money!
Get the help of a consultant to guide you through the process!

29. A New Trend: !
Anti-Aging Destination Spas!

30. Escape & Rejuvenate!
Wellness & Longevity
Trend:
Anti-Aging Centers
headed by
world renowned
specialists with
treatments based
on the latest
medical findings
and research

31. Anti-Aging Center!
Types of Services Offered!
Naturopathic Physician Esthetic Services
• Nutriceutical Agents • Massage
• Nutritional Therapies • Facials
• Homeopathic Medicines • Facial Fillers
• Herbal Remedies • Laser Treatments
• Hydrotherapy
• Manipulative therapy
• Pharmacology

32. Anti-Aging Center!
Types of Services Offered!
Holistic Therapies Alternative Therapies
• Reiki Healing • Traditional Chinese Medicine
• Foot Reflexology • Ayurveda
• Polarity Therapy • Osteopathy
• Craniosacral Bodywork • Unani Medicine
• Sound Therapy
• Gemstone Healing

33. AMEANN SOLUTIONS
Finding Solutions for the Beauty Industry
www.ameann.com