SlideShare une entreprise Scribd logo
1  sur  25
Télécharger pour lire hors ligne
global media trends and changes in
       current media trends
10 Trends That Are Shaping Global Media

   1) Even relatively poor populations now consider TV a necessity

   2) Despite the internet, we're watching more, not less.

   3) What is the world watching? Football, 'American Idol'-like contests and
    telenovelas.eg:-fifa world cup 2010 gained maximum viewership in the history of
    television i.e 400 million viewers per match.

   4) The U.S. and Western Europe are losing newspaper circulation, but the rest of the
    world is experiencing a newspapers boom.

   5) Here's why you need to keep an eye on Facebook.

   6) Cyber cafes are the entry for emerging market populations to get online.



   7) BRIC leads for online video consumption.
 8) Internet usage and penetration rates are hobbled
 by access costs. Mobile isn't.

 9) Netbooks, e-readers, tablets will drive growth of
 internet use.

 10) For the foreseeable future, the forecast for the
 planet's media habits is in a word, more.
Ways Social Media Will Change in
  2011
 1. Social media will be supersized


 2. Companies will integrate social feedback into
 their decision making process

 3. Mobile will become our gateway to the world


 4. Video will be everywhere


 5. The next big Online Social Network will not be a
 network at all
 6. Text Campaigns: As the mobile arena grows, small
 businesses will continue to move marketing campaigns to
 mobile phones.

 7. For Cause Tweet-a-thons: A Tweet-a-thon is a
 fundraising campaign on Twitter for which users encourage
 their followers to tweet about and donate to a particular
 charitable cause over a specific period of time.

 Rise of QR and Other Mobile Device CodesWith the rapid
 growth of web-enable devices, engaging customers has
 become a game of switching between the real world and the
 online world. This is where QR (Quick Response) codes can
 bridge the gap.
2011 scenario through survery
Social media is becoming dominant
 Social Networking Site Users


 In Canada, 86.5% of the totalonline population use social
  networking sites

 85.2% of Brazilian Internet users are on the social networks

The UK social networking population stands at 78.4% The
  social community remains strong in Spanish‐speaking
  countries with 73% in Mexico and 70.7% in Spain
•
Meanwhile, in the US, 70.2% of Internet users participate in
  socialnetworks
 Facebook, YouTube and LinkedIn Most Popular
  Among Professionals

1) 62% of at‐work Internet usersworldwide use LinkedIn for
  professional purposes, while 33% use it for personal
  reasons

2) 34% are on YouTube for personaluse while 55% visit the
  site for professional reasons

•3) Interestingly, the comparison between personal or
  professional use of Twitter, Digg and Delicious is very
  close with a 1‐2% difference

4) Meanwhile, 27% of at‐work Internet users participate in
  MySpace for personal reasons and8% use it for
  professional purposes
 Social Networking Ad Spend


• According to eMarketer, social networking advertising
   spending worldwide will increase each year by about 10%

• Marketers will spend a total of $2.35 billion advertising on
  social networks in 2009 (a 17% increase over 2008)

• In 2010, $2.6 billion will be allocated toward social network
   advertising

• By 2013, social networking ad spend will reach $3.5
  billion, an increase of 9.6% over the previous year’s
Social Media Marketing Offers
 Several Benefits

 • Business exposure
 • Increased traffic, subscribers and opt‐in list
 • New business partnerships
 • Higher search rankings
 • Qualified leads
 • Reduction in overall marketing expenses
 • More closed business
Ad spendings by the advertisers
 Previously advertising was much more exposed
    to newspapers,magazine,tv,radio but now in this
    globalised world with the increase in various
    medias the ideology of the advertisers have
    changed due to the introduction of social media
   OOH
   Innovative media
   Ambient advertising
   Guerilla advertising
 Social media offers consumer to interact with
  advertisers for proper feedback
 The response is quick due to which lots of spendings is
  done in internet advertising includings pop ups and add
  ons
 The largest proportion of India's media spend was
  garnered by newspapers, growing at 32 per cent year-
  on-year (Y-o-Y)

 The newspaper segment grossed a total of $3.9 billion
  (around Rs 17,300 crore) during the period.

 Television followed newspapers in ad spend growth at
  24 per cent Y-o-Y in India and stood at $2.4 billion
  (around Rs 10,648 crore). Magazines saw an eight per
  cent increase Y-o-Y at $393 million (about Rs 1,740
 Over and above the mainstream media ad
  spend, other media such as radio, outdoor, pay
  TV, cinema combined showed a growth of 31 per cent
  in the twelve months up to June 2010 in India totalling
  $1.2 billion (about Rs 5,320 crore).
 The top ten categories, including services, personal
  care and food & beverages represented 51 per cent of
  all mainstream media ad spend in India
 The advertising spending in India is likely to see a
  growth of 12-14 per cent over the next few years
worldwide media trends and clients advertising spends
Outlook for major segments of the Indian Entertainment
 & Media Industry in 2011-2015 are as follows:

 Television: The sector is projected to command half
 of the entertainment pie by 2015 as it is estimated to
 grow at a robust 14.5% cumulatively over the next five
 years, from an estimated INR 306.5 billion in 2010 to
 INR 602.5 billion by 2015.

 Film: The sector is projected to grow at a CAGR of
 9.3% over the next five years, reachingINR 136.5
 billion in 2015 from the present INR 87.5 billion in
 2010.

 Print media: The sector is projected to grow by 9.6%
 over the period 2011-15, reaching INR 282 billion in
 2015 from the present INR 178.7 billion in 2010.
 Radio: The sector is projected to grow at a CAGR of
  19.2% over 2011-15, reaching INR 26.0 billion in 2015 from
  the present INR 10.8 billion in 2010.

 Music: Due to the tremendous uptake of the mobile VAS
  market, the sector is projected to grow at a CAGR of
  17.6% over 2011-15, reaching INR 21.4 billion in 2015 from
  INR 9.5 billion in 2010.

 Internet advertising: With rebound in overall
  advertising, internet advertising too is projected to grow by
  25.5% over the next five years and reach an estimated INR
  24.0 billion in 2015 from the present INR 7.7 billion in
  2010.
 Out of home (OOH): The estimated size of Out of
 home (OOH) advertising spend is INR 14.0 billion in
 2010, which is projected to reach INR 24.0 billion in
 2015.

 Animation, gaming and VFX industry will continue
 to maintain its growth pace and is projected to grow
 at a CAGR of 21.4% to INR 82.6 billion in 2015 from
 its current size of INR 31.3 billion
worldwide media trends and clients advertising spends
Print vs TV vs Internet
 With the growing importance and need of several
 medias for advertising there is competition arising
 between print,tv and internet.
Newspaper Advertising vs. TV
Advertising
  Television advertising is a prominent source to
   reach the masses for an advertiser. Local
   television stations reach out beyond the normal
   circulation area that most newspapers reach
  Many advertisers view television as a viable
   advertising media that drives new customers to
   their front door.
  The advertising message can be completely told
   (and understood) using the newspaper without
   the fear of changing the channel every time the
   advertisement appears
Internet Advertising vs. TV Advertising

 TV ads are long, disruptive and easily
  avoidable, most of the online advertising is concise
  and must be watched, whether it is a banner ad on a
  website or a mini-commercial before an online
  program begins. Also, using targeted ads online
  means that different viewers see different
  advertisements on the same page
 internet ads elicit higher brand recall than those on
  TV
 ads on internet are more entertaining, engaging
  and, most importantly for the viewer, less disruptive.
worldwide media trends and clients advertising spends
 Some statistics :- INDIA
THANK YOU



               MADE BY :- AMEY
KATKAR

Contenu connexe

Dernier

Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 

Dernier (20)

Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 

worldwide media trends and clients advertising spends

  • 1. global media trends and changes in current media trends
  • 2. 10 Trends That Are Shaping Global Media  1) Even relatively poor populations now consider TV a necessity  2) Despite the internet, we're watching more, not less.  3) What is the world watching? Football, 'American Idol'-like contests and telenovelas.eg:-fifa world cup 2010 gained maximum viewership in the history of television i.e 400 million viewers per match.  4) The U.S. and Western Europe are losing newspaper circulation, but the rest of the world is experiencing a newspapers boom.  5) Here's why you need to keep an eye on Facebook.  6) Cyber cafes are the entry for emerging market populations to get online.  7) BRIC leads for online video consumption.
  • 3.  8) Internet usage and penetration rates are hobbled by access costs. Mobile isn't.  9) Netbooks, e-readers, tablets will drive growth of internet use.  10) For the foreseeable future, the forecast for the planet's media habits is in a word, more.
  • 4. Ways Social Media Will Change in 2011  1. Social media will be supersized  2. Companies will integrate social feedback into their decision making process  3. Mobile will become our gateway to the world  4. Video will be everywhere  5. The next big Online Social Network will not be a network at all
  • 5.  6. Text Campaigns: As the mobile arena grows, small businesses will continue to move marketing campaigns to mobile phones.  7. For Cause Tweet-a-thons: A Tweet-a-thon is a fundraising campaign on Twitter for which users encourage their followers to tweet about and donate to a particular charitable cause over a specific period of time.  Rise of QR and Other Mobile Device CodesWith the rapid growth of web-enable devices, engaging customers has become a game of switching between the real world and the online world. This is where QR (Quick Response) codes can bridge the gap.
  • 7. Social media is becoming dominant
  • 8.  Social Networking Site Users In Canada, 86.5% of the totalonline population use social networking sites 85.2% of Brazilian Internet users are on the social networks The UK social networking population stands at 78.4% The social community remains strong in Spanish‐speaking countries with 73% in Mexico and 70.7% in Spain • Meanwhile, in the US, 70.2% of Internet users participate in socialnetworks
  • 9.  Facebook, YouTube and LinkedIn Most Popular Among Professionals 1) 62% of at‐work Internet usersworldwide use LinkedIn for professional purposes, while 33% use it for personal reasons 2) 34% are on YouTube for personaluse while 55% visit the site for professional reasons •3) Interestingly, the comparison between personal or professional use of Twitter, Digg and Delicious is very close with a 1‐2% difference 4) Meanwhile, 27% of at‐work Internet users participate in MySpace for personal reasons and8% use it for professional purposes
  • 10.  Social Networking Ad Spend • According to eMarketer, social networking advertising spending worldwide will increase each year by about 10% • Marketers will spend a total of $2.35 billion advertising on social networks in 2009 (a 17% increase over 2008) • In 2010, $2.6 billion will be allocated toward social network advertising • By 2013, social networking ad spend will reach $3.5 billion, an increase of 9.6% over the previous year’s
  • 11. Social Media Marketing Offers Several Benefits  • Business exposure  • Increased traffic, subscribers and opt‐in list  • New business partnerships  • Higher search rankings  • Qualified leads  • Reduction in overall marketing expenses  • More closed business
  • 12. Ad spendings by the advertisers  Previously advertising was much more exposed to newspapers,magazine,tv,radio but now in this globalised world with the increase in various medias the ideology of the advertisers have changed due to the introduction of social media  OOH  Innovative media  Ambient advertising  Guerilla advertising
  • 13.  Social media offers consumer to interact with advertisers for proper feedback  The response is quick due to which lots of spendings is done in internet advertising includings pop ups and add ons  The largest proportion of India's media spend was garnered by newspapers, growing at 32 per cent year- on-year (Y-o-Y)  The newspaper segment grossed a total of $3.9 billion (around Rs 17,300 crore) during the period.  Television followed newspapers in ad spend growth at 24 per cent Y-o-Y in India and stood at $2.4 billion (around Rs 10,648 crore). Magazines saw an eight per cent increase Y-o-Y at $393 million (about Rs 1,740
  • 14.  Over and above the mainstream media ad spend, other media such as radio, outdoor, pay TV, cinema combined showed a growth of 31 per cent in the twelve months up to June 2010 in India totalling $1.2 billion (about Rs 5,320 crore).  The top ten categories, including services, personal care and food & beverages represented 51 per cent of all mainstream media ad spend in India  The advertising spending in India is likely to see a growth of 12-14 per cent over the next few years
  • 16. Outlook for major segments of the Indian Entertainment & Media Industry in 2011-2015 are as follows:  Television: The sector is projected to command half of the entertainment pie by 2015 as it is estimated to grow at a robust 14.5% cumulatively over the next five years, from an estimated INR 306.5 billion in 2010 to INR 602.5 billion by 2015.  Film: The sector is projected to grow at a CAGR of 9.3% over the next five years, reachingINR 136.5 billion in 2015 from the present INR 87.5 billion in 2010.  Print media: The sector is projected to grow by 9.6% over the period 2011-15, reaching INR 282 billion in 2015 from the present INR 178.7 billion in 2010.
  • 17.  Radio: The sector is projected to grow at a CAGR of 19.2% over 2011-15, reaching INR 26.0 billion in 2015 from the present INR 10.8 billion in 2010.  Music: Due to the tremendous uptake of the mobile VAS market, the sector is projected to grow at a CAGR of 17.6% over 2011-15, reaching INR 21.4 billion in 2015 from INR 9.5 billion in 2010.  Internet advertising: With rebound in overall advertising, internet advertising too is projected to grow by 25.5% over the next five years and reach an estimated INR 24.0 billion in 2015 from the present INR 7.7 billion in 2010.
  • 18.  Out of home (OOH): The estimated size of Out of home (OOH) advertising spend is INR 14.0 billion in 2010, which is projected to reach INR 24.0 billion in 2015.  Animation, gaming and VFX industry will continue to maintain its growth pace and is projected to grow at a CAGR of 21.4% to INR 82.6 billion in 2015 from its current size of INR 31.3 billion
  • 20. Print vs TV vs Internet  With the growing importance and need of several medias for advertising there is competition arising between print,tv and internet.
  • 21. Newspaper Advertising vs. TV Advertising  Television advertising is a prominent source to reach the masses for an advertiser. Local television stations reach out beyond the normal circulation area that most newspapers reach  Many advertisers view television as a viable advertising media that drives new customers to their front door.  The advertising message can be completely told (and understood) using the newspaper without the fear of changing the channel every time the advertisement appears
  • 22. Internet Advertising vs. TV Advertising  TV ads are long, disruptive and easily avoidable, most of the online advertising is concise and must be watched, whether it is a banner ad on a website or a mini-commercial before an online program begins. Also, using targeted ads online means that different viewers see different advertisements on the same page  internet ads elicit higher brand recall than those on TV  ads on internet are more entertaining, engaging and, most importantly for the viewer, less disruptive.
  • 25. THANK YOU MADE BY :- AMEY KATKAR