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Media campains evaluation
Media campains evaluation
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question 3

  1. 1. What have you learned from audience feedback?By Amirah Fareed
  2. 2. Why is audience feedback important in the media? ■ The audience is a vital aspect that helps the media identify what they are targeting to get reach the right genre and potentially gaining a bigger profit margin. A huge amount of research goes into any potential new media product before it is actually made or marketed to find out what audiences would be attracted to; ■ Make/ save money; Through merchandise and making future investments for example, batman merchandise through the logo of the film ■ Audiences wants and needs and tailoring the product: Audience feedback helps the media company to identify what they can do attract the audience and create a bigger cash inflow ■ Improve any weaknesses: Audience feedback helps create a successful marketing campaign as the company will be able to identify and improve and weaknesses that may not have been spotted and identify a niche market target that will find the psychographic of an audience that will make it easier for the media company. ■
  3. 3. What types of feedback are possible?●Types; ●Advantages ●Disadvantages ●Box office ●Opening weekend identify how successful the film will be ●If the box office was unsuccessful then cinemas may not be willing to screen it any longer. ●Critical reception/reviews ●If the review is good then the audience will open up ●If the review is bad then the response to the film would go downhill ●Questionnaires ●Helps identify what to do to make the film better ●May be and expensive process ●Focus groups ●Make a generalised opinion which is easier for the company ●Many not be a truthful representations of how the film will be ●Website tally/ forum ●Cheaper and quick ●Low response rate ●Social network sites ●Socially advanced ●May not be a truthful representation
  4. 4. What did I do to get feedback? For films:For films: Peer assessment and teacher feedback helped me to get each step in order and make sure that all that was needed wasPeer assessment and teacher feedback helped me to get each step in order and make sure that all that was needed was put in place.put in place. Test audience- by completing a questionnaire I was able to identify what the audience needed in the film and during the filmTest audience- by completing a questionnaire I was able to identify what the audience needed in the film and during the film production, I had peers come to the production of the film to see how everything was going and to see whether they wouldproduction, I had peers come to the production of the film to see how everything was going and to see whether they would be satisfied with watching our short film if it was to be distributed. We also had a focus group with other media membersbe satisfied with watching our short film if it was to be distributed. We also had a focus group with other media members that would view our film and help us during the production process to show us how we could improve the effect of the films.that would view our film and help us during the production process to show us how we could improve the effect of the films. Poster/review page:Poster/review page: • The audience had completed a questionnaire on the review and what poster we should choose and what we could doThe audience had completed a questionnaire on the review and what poster we should choose and what we could do that would focus on the element of the film(my element was the genre of love and romance) and the focus on thethat would focus on the element of the film(my element was the genre of love and romance) and the focus on the poster that I chose was what the target audience mainly decided would be good for representation. My targetposter that I chose was what the target audience mainly decided would be good for representation. My target audience was toward women of a target age of 16-18, I also chose to target males as well as we would want them toaudience was toward women of a target age of 16-18, I also chose to target males as well as we would want them to feel comfortable to watch the film when they see the trailer.feel comfortable to watch the film when they see the trailer. • Also when looking at the blog feedback our teacher had constantly updated us with what we had to do to improve theAlso when looking at the blog feedback our teacher had constantly updated us with what we had to do to improve the keep our film blog updated. Also once we had our head teacher come to our lesson and review over our blog and seekeep our film blog updated. Also once we had our head teacher come to our lesson and review over our blog and see what we had to suggested some improvements to make the blog and poster more appealing to an older audience.what we had to suggested some improvements to make the blog and poster more appealing to an older audience.
  5. 5. How useful was the feedback to you as an individual/group in completing the project? ■ If we were in the real media context all this feedback would be vital to creating a successful media project yet the audience target and budget would be much bigger. ■ By looking at target audiences and for example young females and the audience sector helped me gain a wider knowledge of what needs to be done to create something that would be classed as successful and has helped identify the progress of each stage. ■ By looking at rating systems of the poster and the review page really helped me to identify what media companies do to attract the audience and even if a film review is bad they still find a positive to make the product attractive to a certain audience at least to gain some profit or fix costs. ■ The audience feedback helped our group to work together to seek similarities and help each other to improve and add additional support to the audience review as inside help from group members is just as helpful as they are able to identify what you a physically able to improve on within the given space of time that we have.
  6. 6. How useful was the feedback to you as an individual/group in completing the project? ■ If we were in the real media context all this feedback would be vital to creating a successful media project yet the audience target and budget would be much bigger. ■ By looking at target audiences and for example young females and the audience sector helped me gain a wider knowledge of what needs to be done to create something that would be classed as successful and has helped identify the progress of each stage. ■ By looking at rating systems of the poster and the review page really helped me to identify what media companies do to attract the audience and even if a film review is bad they still find a positive to make the product attractive to a certain audience at least to gain some profit or fix costs. ■ The audience feedback helped our group to work together to seek similarities and help each other to improve and add additional support to the audience review as inside help from group members is just as helpful as they are able to identify what you a physically able to improve on within the given space of time that we have.

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