9. PISYCAL ASPECTS OF PRODUCTS CONCEPTUAL ASPECTS OF PRODUCTS
CONSUMPTION > PRODUCT
10. INTELLECTUAL ROOTS OF POSTMODERN MARKETING
HYPER REALITY
FRAGMENTATION
REVERSAL OF PRODUCTION AND CONSUMPTION
DECENTRALIZATION OF CUSTOMER
JUXTAPOSITIONS OF OPPOSITES
LOSS OF COMMITMENT
12. SPECIFICATIONS OF POSTMODERN CUSTOMERS
1) Making Identity by the Used Products or Services
2) Individualism
3) Freedom in Selection
4) Expecting Speed in Action and Responsibility
5) Non-Loyalty
6) Information-Centered
7) Expecting More Profit
8) Diverse Ways of Living with Discordant Value Systems
13. POSTMODERN MARKETING MIX
1) Product Proliferation
2) Antithesis in Price
3) Presence in Salesroom
4) Participating in Advertisement of Product or Service