Building the competitive advantage of Jordan

2. j
Jordan
N
2Jordan National Competitiveness Team
National
Competitiveness
Team
December
2010

3. j
Outline:
General information about Jordan
3Jordan National Competitiveness Team
General information about Jordan
Presentation of the JNCT
Sectoral study and methodology
Current and Future projects

4. Hashemite Kingdom of Jordan
4Jordan National Competitiveness Team

5. About Jordan
5Jordan National Competitiveness Team

6. About Jordan
70
80
Industrial Sector Contribution to GDP (%)
Service Sector Contribution to GDP (%)
Agricultural Sector Contribution to GDP (%)
6Jordan National Competitiveness Team
0
10
20
30
40
50
60
70
2005 2006 2007 2008 2009
%

7. About Jordan
7Jordan National Competitiveness Team

8. Increasing
exports
Competitiveness is very important to Jordan
8Jordan National Competitiveness Team
Building
Competitive
advantage of
Jordan
An
Economic
environment
that attracts
FDI

9. Jordan’s window to global
competitiveness
JNCT
9Jordan National Competitiveness Team

10.  To found a solid base for
public-private
partnership, acting as a
center for communicating
JNCT Objectives
10Jordan National Competitiveness Team
center for communicating
emerging issues and
trends and providing
valuable information to
public and private sector
leaders

11.  To undertake research and
investigations of selected
or related sectors
JNCT Objectives
11Jordan National Competitiveness Team
 To assist our international
partners (e.g. WEF and
IMD) and participate in
preparing international
competitiveness reports

12.  Working closely with
leaders and decision
makers from the private
sector along with other
JNCT Objectives
12Jordan National Competitiveness Team
sector along with other
governmental agencies, to
help shape the country's
polices towards
sustainable development.

13. Transfer data into knowledge
National Reports
13Jordan National Competitiveness Team

14. National Reports
2008
&
2002
14Jordan National Competitiveness Team
&
2009
2007

15. Porter’s Diamond Methodology
Why does a nation achieve international success in a particular industry?
The answer is in four broad attributes of promoting or impeding the
creation of competitive advantage:
15Jordan National Competitiveness Team
‫المغذية‬ ‫الصناعات‬ ‫دور‬
‫والمكملة‬

16.  Gap Analysis
Jordan is compared to global
and regional best practices.
Gap and SWOT analysis
16Jordan National Competitiveness Team
 SWOT Analysis

17. Rational for choosing benchmark countries:
This tool compares selected sectors in the Jordanian
economy against their counterpart sectors in other
countries (3 regional and 3 international)
Benchmarking
17Jordan National Competitiveness Team
Rational for choosing benchmark countries:
 Countries that apply high standards and best
practices within the sectors concerned.
 Countries similar to Jordan in terms of market,
nature of domestic demand and business
environment.

18. STAGE 1
Stakeholders’
survey basedon
M.Porter
One-on-one
meetingswith
key figures
Deskresearch
Experts’
knowledge
Data gathering
STAGE 2 Overall sectoral analysis
JNCT’s Approach
18Jordan National Competitiveness Team
History
Recent
performance
Recent
initiatives
Factor
conditions
Supporting
industries
Strategyand
rivalry
Demand
conditions
STAGE 2 Overall sectoral analysis
Performance
indicators
Michael Porter’s DiamondSTAGE 3

19. Best practice analysis
6benchmark
countries
Additional
international
trends
Additional
regional trends
STAGE 4
Gap analysisSTAGE 5
JNCT’s Approach
19Jordan National Competitiveness Team
Bestpractice
(TO-BE)
Jordan
(AS-IS)
Gapbetween
TO-BE andAS-IS
Competitivenessconclusions
SWOT analysis
Stateof
competitiveness
STAGE 6
STAGE 7 Recommendations

20. Jordan Competitiveness Book 2002
Pharmaceuticals
Higher EducationDead Sea Cosmetics
Banking
20Jordan National Competitiveness Team
TourismICT
Agriculture in Jordan Valley
Phosphate and Mining
Qualifying
Industrial Zone

21. Jordan’s Competitiveness Report 2007
Pharmaceuticals Higher Education
Medical Tourism
21Jordan National Competitiveness Team
TourismICT

22. Jordan’s Competitiveness Report 2008-2009
22Jordan National Competitiveness Team
Insurance BankingFood Manufacturing

23. Jordan First Responsible Competitiveness Report
23Jordan National Competitiveness Team

24. Responsible Competitiveness Initiative
Responsible Competitiveness is a tool to
understand how public policies, business
action and civil society enablers all
contribute to building an economy that
24Jordan National Competitiveness Team
contribute to building an economy that
responds to and drives economic, social
and environmental development
agendas, while continuing to enhance
competitiveness.

25. Jordan First responsible Competitiveness Report
The report analyses and proposes strategies to improve the responsible
competitiveness performance of three of Jordan’s key sectors:
25Jordan National Competitiveness Team
Insurance BankingFood Manufacturing

26. THE SEVEN DRIVERS
RC Methodology
26Jordan National Competitiveness Team
THE SEVEN DRIVERS
OF RESPONSIBLE
COMPETITIVENESS

27. Create
complimenting
roles that promote
true partnership
through rich
dialogues
Acknowledge the private
sector as an active
participant in promoting
sustainable development
The connection
27Jordan National Competitiveness Team
Create a platform for
policy makers and
leaders to adopt
recommendations put
forth by representatives
from the private sector
Improve the
competitiveness
and productivity
of different
economic sectors

28. 28Jordan National Competitiveness Team
Future Projects

29. Jordan’s Competitiveness Report 2009-2010
Jordan’s Competitiveness Report 2009-2010
analyses the competitive advantage of
the Transportation sector and its four
sub-sectors:
• Road transport
• Air transport
• Sea transport
29Jordan National Competitiveness Team
• Sea transport
• Railway transport
This report will be prepared in collaboration
with:
• Ministry of Transport
• Ministry of Industry and Trade
• German Jordanian University/Talal Abu
Ghazaleh Business School

30. Survey business
environments
Sustainable
development of
business
environments
Private sector in evaluating Jordan’s performance in international reports
30Jordan National Competitiveness Team
Determining Jordan’s
ranking in global
competitiveness
reports
Develop cooperation between public and
private sector organizations and civil
society to come up with
recommendations for policy makers that
deal with issues highlighted in Global
Competitiveness reports

31. j
Thank you…
31Jordan National Competitiveness Team
Thank you…