NLP methods are often used by copywriters to enhance their marketing potential. Use these simple 10 NLP for writing methods to make your content ready for content marketing.

1. NLP for Writers
Dope your content with these 10 simple NLP writing methods
and make readers want more
Repairtxt.com

2. 10 NLP Writing Tips
 Create first impressions
Address the goals and concerns of your readers upfront – where your content leads them or the
promises it makes.
Eg: Here is how you can develop strong writing skills and craft gems, just like professional
copywriters.
 Invoke the senses
Appeal to the senses and feelings (look, hear, see, listen, think). NLP calls them representation
systems and sub-modalities.
Eg: ‘Do you hear cash registers ring?’ or ‘You can see the difference... ’
 Interrupt the routine
For busy people and choked inboxes, pattern interrupts are good for subject lines in emails and
headlines. Listicles are popular for this reason. Use words that are striking and instantly grab
attention.
Eg: ‘What you never thought...’ or ‘This will make you...’
Repairtxt.com

3.  Say what it means
Equate features and benefits, or one thing to another. This is called complex
equivalence.
Eg: Reading this article will make you alert to unexpected challenges.
 Go abstract or concrete
Break content into chunks, make it abstract (‘live the life you want’), or describe concrete
details (how we developed this product), or use metaphors (this product is your sharpest
knife).
Eg: Using this method you can obtain a lifetime worth of peace.
 Embed commands
Most famous (or infamous) of all NLP methods. Use positive commands (buy, sign up,
realize, obtain) within sentences.
Eg: When you sign up for our newsletter, you will get timely advice on all new trends.Repairtxt.com

4.  Pace and lead
Used to build rapport by following time, thoughts, facts or future expectations.
Eg: ‘As you are reading this, imagine...’ or ‘You saw the ads, visited the site, and here is
the final step before you stand on the wet, golden beach.’
 Create pictures
Use the benefits to actually describe what the user will be doing or experiencing.
Eg: You click with the mouse and the image becomes clean!
 Refer to role models
Eg: Do what Obama does... Drink a glass of water every morning.
 Generalize
Eg: Everyone rushes into using NLP without much thought. Don’t be one of them.
Repairtxt.com

5. Thank you for reading!
Credits and further reference:
www. blog.nlp-techniques.com
http://www.slideshare.net/tomalbrighton/nlp-copywriting-tips-and-tricks-five-slide-guide
www.repairtxt.com