Sales funnels are the 'secret weapon' of online marketers. Learn what they are, the different types, and how they are constructed, so you can start boosting your business and profits. To learn more, visit: http://eternalspiralbooks.com/sales-funnels-spotlight/

1. A QUICK INTRODUCTION

2. INTRODUCTION
• In this video, we will be outlining what we
mean by a sales funnel and why it can be so
valuable when it comes to getting subscribers
and selling products and services online.
• Funnels are the secret weapon of most
successful online marketers
• Once you master them, you should see a
significant increase in your number of
subscribers and in your sales and profits.
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3. WHY A FUNNEL? 1
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It’s called a sales funnel
because the largest number
of people start at the top
and become aware of your
brand, business or product,
but not everyone passes all
the way down to the narrow
tip of the funnel.

4. WHY A FUNNEL? 2
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As your prospective
customers move from
awareness to interest, and
interest to decision, more
and more people will
gradually drop out, leaving
those who eventually take
action, that is, either give
their email address or
make a purchase.
We tend to call it a sieve
rather than a funnel,
because they can drop out
anywhere in the process.

5. FUNNEL VS. SIEVE
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In your funnel or sieve,
your job is to move them
to the end without them
dropping out. You do this
by ‘plugging the holes’,
that is, making it as easy
and as logical as possible
to do business with a
company as great as
yours.

6. TWO TYPES OF FUNNELS 1
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In our marketing group, we
talk about free funnels and
sales funnels in order to be
clear about the goals, process
and mechanics of each.
The FREE funnel=You are
giving them a free item in
exchange for their email
address. You can then send
them follow up emails about
different products. Popular
free items include checklists,
reports and so on.

7. TWO TYPES OF FUNNELS 2
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Those emails will lead to one
or more sales funnels. The
whole goal of a sales funnel
is to get them to buy
something.
You can also drive traffic
directly to your sales funnels
if you wish, trying to get
them to buy right away. The
problem with this is if they
don’t know you, it can be a
hard sell.

8. YOUR FREE FUNNEL LEADS
TO YOUR SALES FUNNELS
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1-Squeeze Page-
collect the email
address
3-Offer
various items
for sale at
different price
points
2-Email Follow
Up-build a
relationship with
them through
content and
offers
4-If they make a
purchase, they go to
the download page
for the purchase
The download page
can be the start of a
sales funnel. Or, the
emails you send can
be.

9. HOW TO CREATE YOUR FREE
FUNNEL
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4-Create a
squeeze to collect
the email address
and put them on
your email
marketing list.
5-Let them
download the
free item. Use a
page and/or
welcome email.
1-Know your
niche audience.
2-What free item
could really help
them and make
them eager to
know your
business better?
3-Create the free
item. It could be a
checklist, guide,
ecourse, or other
freebie that they
will use.
6-You can send
them to a sales
funnel from the
freebie download
if you wish. Or,
just start mailing
useful content
regularly.

10. A SIMPLE SALES FUNNEL
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1-Main offer
4-
Testimonials
about the
product, and
reviews
2-A powerful
sales letter or
video sales letter
about your item
3-Bullet points about
all the features and
benefits of the item
The download page. It
can also be the start
of yet another sales
funnel. It can be a:
i-more expensive item
ii-cheaper item
5-Buy now
button and
100% money
back
guarantee

11. CONCLUSION
• Free and Sales funnels are a proven method
of getting subscribers and making sales
• The funnel starts at the point at which they
encounter your site, to the point of them
either being willing to become a subscriber
(via a FREE funnel)
• OR
• Being willing to buy something from you
(via a SALES funnel) through email
marketing, or directly from your site
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12. WANT TO LEARN MORE?
• Visit the Sales Funnels Spotlight
http://eternalspiralbooks.com/sales-funnels-spotlight
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spotlight
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