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Social networking particularly has changed the way we interact.
“ Your reputation is merely what others think you are”
Manage Your Online Reputation—Before Someone Else Does http://www.flickr.com/photos/olefaass/4022692760/
If your Google search isn’t what you want (need) it to be, then change it.
The way to gain a good reputation is to endeavor to be what you desire to appear.
The way that a person or entity perceived via the Internet.
Online reputation management is a combination of marketing, public relations and search engine marketing efforts.