3. What Is Social Media? Social: refers to the interaction of organisms with other organisms and their collective co-existence. Media: the storage/transmission vehicles or tools used to store and deliver information or data.
5. And How Can Businesses Use Them? What Are the Tools?
6. What Are Your Peers Doing? “How Small Business Is Using Social Media” Mashable.com March 2, 2010
7. Intro to Social Media Tools Social Bookmarking – Digg, StumbleUpon, Delicious Blogging – Wordpress, Blogger, Posterous Microblogging – Twitter Location-Based Social Networking – Foursquare, GoWalla, Facebook Places Social Networks – Myspace, Ning, Linked In, Facebook Think of Added Value Think of Internal & External Value
8. Some of the Top Tools for Business Facebook Twitter LinkedIn Groupon
12. More than 30 billion pieces of content are shared each month on Facebook. This is an average of 7 billion pieces of content per week.
13. More than 24 hours of video is uploaded to Youtube every minute.
14. More than 1 million companies have LinkedIn Company PagesDrawn from Econsultancy’s “Internet Statistics Compendium” (2011)
15. Facebook What Is It? Profile & Wall Comments Photo Tagging Location Check-In Some Business Options Facebook “Pages” Facebook “Groups” Facebok “Ads” Facebook “Places”
16. Blogging for Business General Blogging Wordpress, Blogger Industry News Before/After Photos Helpful Articles Microblogging Twitter Tweets Followers News Updates
17. QR Codes for Business Can Lead to Any Website Can Be Generatedfor Free Shows Your Technological Acumen Great for Print Materials Can Be Scanned by Any Smart Phone
18. Online Collaboration Store Documents in “the cloud.” Share documents with collaborators. Keep ONE version of document being revised. Collaborate on documents, spreadsheets, and presentations.
20. Let’s Take a Look… Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”
21. Disadvantages Advantages Upkeep Extra work Lack of control Authority can be challenged History kept. . . forever Openness Community building Brand strengthening Communication Closer relationships with stakeholders Networking Benchmarking Pros and Cons of Web 2.0
25. What would you like to learn more about? What Are Your Thoughts?
26. Talkback How can we help you get started?Contact Usammoore@fscj.edu jgiulian@fscj.eduwww.twitter.com/amylizmoore
Editor's Notes
Handout – Glossary of Web 2.0 Tools – Choose 3 examples and their business applications
Add Linked In – replace either groupon or foursquare. Also mention how any of these need to coordinate with a website. Best practices for using the web for marketing (handout).
Mention groups, ads, Fan pages, Facebook best practices (handout)
Twitter and blogging. Good for connecting with fellow industry leaders, disseminating news by the second.
