Framing a Firm's Strategy
Activity Instructions
Describe the strategy of the firm you selected for your project (which is Case 8: Proctor &
Gamble's Organization 2005), using the strategy model: Describe Dyson's strategy, as a guide
to frame the strategy description from the following two perspectives:
First, the static perspective: Where is the firm competing? What is the product? What are the
firm's vertical and geographical scopes? How is the firm competing? What is the basis for the
firm's competitive advantage?
Second, the dynamic perspective
Solution
Ans:
Frameworks vs. Models
We distinguish here between strategy frameworks and strategy models. Strategy models have
been used in theory building in economics to understand industrial organization. However, the
models are difficult to apply to specific company situations. Instead, qualitative frameworks have
been developed with the specific goal of better informing business practice. In another sense, we
may also talk about