Framing a Firm\'s Strategy Activity Instructions Describe the strategy of the firm you selected for your project (which is Case 8: Proctor & Gamble\'s Organization 2005), using the strategy model: Describe Dyson\'s strategy, as a guide to frame the strategy description from the following two perspectives: First, the static perspective: Where is the firm competing? What is the product? What are the firm\'s vertical and geographical scopes? How is the firm competing? What is the basis for the firm\'s competitive advantage? Second, the dynamic perspective Solution Ans: Frameworks vs. Models We distinguish here between strategy frameworks and strategy models. Strategy models have been used in theory building in economics to understand industrial organization. However, the models are difficult to apply to specific company situations. Instead, qualitative frameworks have been developed with the specific goal of better informing business practice. In another sense, we may also talk about.