From the book, \"An Introduction to Business Ethics\" what is hte definition of relativism? What are the problems with relativism? What are the main characteristics of virtue ethics in contrast to relativism? Solution Relativism is the philosophical position that all ppints of view are equally valid , and that all truth is relative to the individual or business . This mean that all moral position all religious systems, all art forms , all political movement etc are relative to the individual. Under the umbrella of relativism ,whole groups of perspectives are categorized. In obivous terms of cognitive relativism , moral /ethical realtivsm or situational relatism The main charactersitics of virtue ethics in contrast tp relativism are 1. virtue ethics as being self effacing 2. the egoism objection 3. Charge of culture relatively.