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Developing a social recruitment strategy is no longer
a question of ‘if’ today, but ‘how’ and ‘when’.
84% of passive candi...
Where Does a Magnetic Reputation Come From?
3www.corporatecanary.com.au
7 key principles
that are critical for the success...
What Do The Best Employers Do?
Rank Company
Avg. applicants
per vacancy
Total annual
applications
% new hires by
employee ...
What Do The Best Employers Do?
Best employers are attracting
abundant quality candidates
through high employee
involvement...
What Do The Best Employers Do?
6www.corporatecanary.com.au
Edward Jones had 5, 918 job openings in 2013 of which 79%
were ...
What Do The Best Employers Do?
7www.corporatecanary.com.au
1. Align
Best employers know the sweet spot is where the
‘emplo...
What Do The Best Employers Do?
8www.corporatecanary.com.au
2. Formalise
Best employers formalise a social recruitment bran...
What Do The Best Employers Do?
3. train
Best employers give their employees the knowledge, tools training
and time to be e...
PRINCIPLE # 1 - CLARITY
10www.corporatecanary.com.au
Be very clear on why you
are on social media for
recruitment and how ...
11www.corporatecanary.com.au
PRINCIPLE # 2 - AUTHENTICITY
Candidates are more trusting
when you are giving real
experience...
12www.corporatecanary.com.au
PRINCIPLE # 3 - Quality
To get quality candidates you
need quality in all your online
brandin...
PRINCIPLE # 4 - Consistency
13www.corporatecanary.com.au
Without consistency in your
social recruitment branding
strategy ...
PRINCIPLE # 4 - Consistency
Brand look and feel
Brand messaging and promise
Influence factors
Social media platform activi...
PRINCIPLE # 5 - trust
A study by Ranker™ found
that after getting married,
having a family, and buying
real estate - careE...
PRINCIPLE # 5 - trust
16www.corporatecanary.com.au
Steps:
1. Gauge internal temperature
2. Train techniques of influence
3...
PRINCIPLE # 6 - Systemize
Content Creation
Quality Approval
& Authorisaztion
Content Distribution
Measuring & Analytics
In...
PRINCIPLE # 7 - Commitment
If you are not committed
how can you expect the best
talent to commit to you?
18www.corporateca...
PRINCIPLE # 7 - Commitment
Key areas of commitment for a
strong social recruitment
branding strategy:
19www.corporatecanar...
INVITATION TO LEARN MORE…
FREE TRAINING SERIES!
20www.corporatecanary.com.au
21www.corporatecanary.com.au
About Corporate Canary HR Consulting
-
www.corporatecanary.com.au
INVITATION TO LEARN MORE…
FREE TRAINING SERIES!
22www.corporatecanary.com.au
7 Principles Of A Magnetic Social Recruitment Strategy
7 Principles Of A Magnetic Social Recruitment Strategy
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7 Principles Of A Magnetic Social Recruitment Strategy

www.theultimatesocialrecruitmentblueprint.com covers the 7 key principles which are the foundation to a strong social recruitment strategy. Before developing a social recruitment strategy ensure these key principles and their related steps are in place to enable strong employer branding and recruitment marketing success.
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7 Principles Of A Magnetic Social Recruitment Strategy

  1. Developing a social recruitment strategy is no longer a question of ‘if’ today, but ‘how’ and ‘when’. 84% of passive candidates would consider leaving their current employers for a company with an excellent reputation source: Allegis Group Services Study 2www.corporatecanary.com.au
  2. Where Does a Magnetic Reputation Come From? 3www.corporatecanary.com.au 7 key principles that are critical for the success of a sustainable, long term social recruitment branding strategy.
  3. What Do The Best Employers Do? Rank Company Avg. applicants per vacancy Total annual applications % new hires by employee referral 140 43 33 29 23 1 2 3 4 5 1,267,959 52,530 34,659 168,942 125,420 19% 52% 6% 79% 56% Source:2014 Great Place to Work® Guides LLC dba Great Rated!™ Top 5 ‘Great Places To Work ’ Best Employers 2014® 4www.corporatecanary.com.au
  4. What Do The Best Employers Do? Best employers are attracting abundant quality candidates through high employee involvement in sourcing & attracting candidates. 5www.corporatecanary.com.au
  5. What Do The Best Employers Do? 6www.corporatecanary.com.au Edward Jones had 5, 918 job openings in 2013 of which 79% were filled by employee referral slashing an average of #30.8million* off their recruitment costs against traditional fees. *based on avg. Salary of $55k
  6. What Do The Best Employers Do? 7www.corporatecanary.com.au 1. Align Best employers know the sweet spot is where the ‘employer brand’ meets the ‘talent brand’
  7. What Do The Best Employers Do? 8www.corporatecanary.com.au 2. Formalise Best employers formalise a social recruitment branding strategy by leveraging employees to be employer brand ambassadors on social media. social article copywriting blogging blogging article web content web content news seo seo social copywriting copywriting
  8. What Do The Best Employers Do? 3. train Best employers give their employees the knowledge, tools training and time to be effective with their on-line content. 9www.corporatecanary.com.au
  9. PRINCIPLE # 1 - CLARITY 10www.corporatecanary.com.au Be very clear on why you are on social media for recruitment and how it will add value to your overall recruitment goals. Steps: 1. Create A Vision 2. Define Objectives 3. Define Measures
  10. 11www.corporatecanary.com.au PRINCIPLE # 2 - AUTHENTICITY Candidates are more trusting when you are giving real experiences - not contrived branding attempts. Steps: 1. Acknowledge Your Internal Challenges 2. Create ‘Spin’ 3. The 1:10 Ratio
  11. 12www.corporatecanary.com.au PRINCIPLE # 3 - Quality To get quality candidates you need quality in all your online branding activities. Steps: 1. Define Your Standards 2. Know The Quality Candidate Profile 3. Educate Brand Ambassadors On Quality Standards
  12. PRINCIPLE # 4 - Consistency 13www.corporatecanary.com.au Without consistency in your social recruitment branding strategy you have random campaigns and random results. Steps: 1. Create Habits 2. Keep Pace 3. Continuously Motivate 4. Measure and Monitor
  13. PRINCIPLE # 4 - Consistency Brand look and feel Brand messaging and promise Influence factors Social media platform activity Timing of activity Commitment nternal Communication Measuring and monitoring The 8 Key Areas Of Social Recruitment Consistency: 14www.corporatecanary.com.au
  14. PRINCIPLE # 5 - trust A study by Ranker™ found that after getting married, having a family, and buying real estate - careEr and choice of employer was the top priority decisions people make IN their life. the most commonly overlooked fact is a company’s internal audience - the employees - is the key to influencing external candidate trust Edelman Trust Barometer 2014 15www.corporatecanary.com.au
  15. PRINCIPLE # 5 - trust 16www.corporatecanary.com.au Steps: 1. Gauge internal temperature 2. Train techniques of influence 3. Monitor external temperature ENGAGEMENT INTEGRITY PRODUCTS OPERATIONS Who is Trusted MOST to provide you with credible and honest information about: Company’s CEO Company’s Employee Activist Consumer Academic Media Spokesperson A company’s employee programs, 22% 22% 66% 16% 13% 10% 27% 32% 32%31% 43% 22% 24% PURPOSE 37% 17% 21% 21% 27% 13%25% 20% 29% 33% 28% 12% 35%24% 28% 20% 22% 27% 22% 31% 25% 22% 24% 28% 23% 24% 10% 23% 39% 28% 23% 14% 35% 36% 17% 19% 19%
  16. PRINCIPLE # 6 - Systemize Content Creation Quality Approval & Authorisaztion Content Distribution Measuring & Analytics Internal & External Communications The Key areas where you need to systemize your strategy include: 17www.corporatecanary.com.au
  17. PRINCIPLE # 7 - Commitment If you are not committed how can you expect the best talent to commit to you? 18www.corporatecanary.com.au
  18. PRINCIPLE # 7 - Commitment Key areas of commitment for a strong social recruitment branding strategy: 19www.corporatecanary.com.au Creating a compelling vision Investing in education and training Being open and transparent Consistently adhering to all principles Re-committing
  19. INVITATION TO LEARN MORE… FREE TRAINING SERIES! 20www.corporatecanary.com.au
  20. 21www.corporatecanary.com.au About Corporate Canary HR Consulting - www.corporatecanary.com.au
  21. INVITATION TO LEARN MORE… FREE TRAINING SERIES! 22www.corporatecanary.com.au

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