www.theultimatesocialrecruitmentblueprint.com covers the 7 key principles which are the foundation to a strong social recruitment strategy. Before developing a social recruitment strategy ensure these key principles and their related steps are in place to enable strong employer branding and recruitment marketing success. Powered by Corporate Canary HR

3. Developing a social recruitment strategy is no longer
a question of ‘if’ today, but ‘how’ and ‘when’.
84% of passive candidates would consider leaving
their current employers
for a company with an excellent reputation
source:
Allegis Group Services Study
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4. Where Does a Magnetic Reputation Come From?
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7 key principles
that are critical for the success of a sustainable,
long term social recruitment branding strategy.

5. What Do The Best Employers Do?
Rank Company
Avg. applicants
per vacancy
Total annual
applications
% new hires by
employee referral
140
43
33
29
23
1
2
3
4
5
1,267,959
52,530
34,659
168,942
125,420
19%
52%
6%
79%
56%
Source:2014 Great Place to Work® Guides LLC dba Great Rated!™
Top 5 ‘Great Places To Work ’ Best Employers 2014®
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6. What Do The Best Employers Do?
Best employers are attracting
abundant quality candidates
through high employee
involvement in sourcing
& attracting candidates.
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7. What Do The Best Employers Do?
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Edward Jones had 5, 918 job openings in 2013 of which 79%
were filled by employee referral slashing an average of
#30.8million* off their recruitment costs against traditional fees.
*based on avg. Salary of $55k

8. What Do The Best Employers Do?
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1. Align
Best employers know the sweet spot is where the
‘employer brand’ meets the ‘talent brand’

9. What Do The Best Employers Do?
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2. Formalise
Best employers formalise a social recruitment branding strategy
by leveraging employees to be employer brand ambassadors
on social media.
social
article
copywriting
blogging
blogging
article
web
content
web
content
news
seo
seo
social
copywriting
copywriting

10. What Do The Best Employers Do?
3. train
Best employers give their employees the knowledge, tools training
and time to be effective with their on-line content.
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11. PRINCIPLE # 1 - CLARITY
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Be very clear on why you
are on social media for
recruitment and how it will
add value to your overall
recruitment goals.
Steps:
1. Create A Vision
2. Define Objectives
3. Define Measures

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PRINCIPLE # 2 - AUTHENTICITY
Candidates are more trusting
when you are giving real
experiences - not contrived
branding attempts.
Steps:
1. Acknowledge Your
Internal Challenges
2. Create ‘Spin’
3. The 1:10 Ratio

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PRINCIPLE # 3 - Quality
To get quality candidates you
need quality in all your online
branding activities.
Steps:
1. Define Your Standards
2. Know The Quality
Candidate Profile
3. Educate Brand Ambassadors
On Quality Standards

14. PRINCIPLE # 4 - Consistency
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Without consistency in your
social recruitment branding
strategy you have random
campaigns and random results.
Steps:
1. Create Habits
2. Keep Pace
3. Continuously Motivate
4. Measure and Monitor

15. PRINCIPLE # 4 - Consistency
Brand look and feel
Brand messaging and promise
Influence factors
Social media platform activity
Timing of activity
Commitment
nternal Communication
Measuring and monitoring
The 8 Key Areas Of Social
Recruitment Consistency:
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16. PRINCIPLE # 5 - trust
A study by Ranker™ found
that after getting married,
having a family, and buying
real estate - careEr and choice
of employer was the top priority
decisions people make IN
their life.
the most commonly overlooked fact
is a company’s internal audience
- the employees - is the key to influencing
external candidate trust Edelman Trust Barometer 2014
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17. PRINCIPLE # 5 - trust
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Steps:
1. Gauge internal temperature
2. Train techniques of influence
3. Monitor external temperature
ENGAGEMENT
INTEGRITY
PRODUCTS
OPERATIONS
Who is Trusted MOST to provide you with
credible and honest information about:
Company’s
CEO
Company’s
Employee
Activist
Consumer
Academic
Media
Spokesperson
A company’s employee programs,
22%
22%
66% 16% 13% 10%
27%
32%
32%31%
43% 22% 24%
PURPOSE
37% 17% 21% 21%
27% 13%25%
20% 29% 33% 28% 12%
35%24% 28% 20% 22%
27% 22%
31%
25% 22% 24%
28% 23% 24% 10%
23% 39% 28% 23% 14%
35% 36% 17% 19% 19%

18. PRINCIPLE # 6 - Systemize
Content Creation
Quality Approval
& Authorisaztion
Content Distribution
Measuring & Analytics
Internal & External
Communications
The Key areas where you need to
systemize your strategy include:
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19. PRINCIPLE # 7 - Commitment
If you are not committed
how can you expect the best
talent to commit to you?
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20. PRINCIPLE # 7 - Commitment
Key areas of commitment for a
strong social recruitment
branding strategy:
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Creating a compelling vision
Investing in education
and training
Being open and transparent
Consistently adhering
to all principles
Re-committing

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