5. Setting up your account
Name: First and Last
Handle: @firstlast, or a variation
Searchable
Easy to remember
Not too long!
Photo
Website
Portfolio
LinkedIn
Bio
160 characters
Be concise and creative
6. Account Settings
Username can be changed
Tweet location
Tweet privacy
“Protect my Tweets”
Allow people to find you
Resume extension
7. Who to follow
Showcase your interests
and your career aspirations
Applications and interviews
Avoid inappropriate pages
Friends?
Courtesy: follow back!
#FF
#Recommend
8. Suggestions
Marketing In general, follow…
@adage Pages that will inspire
@visually and educate you
@brandweek LinkedIn connections
@foursquare Previous bosses
Agencies + brands CEOs and Entrepreneurs
@dens
Business @richardbranson
@HarvardBiz (HBR)
@CNBC Other majors?
@FinancialTimes
@WSJ
11. Mentions + Retweets
A mention is any tweet that includes your handle
Now includes Replies
Ex. @AMPayt Good read! Not sure I buy it.
Retweets allow you to post content by other users
Retweet button
No comments
Original user‟s handle and photo appear
Example
“RT”
Example
12. Twitter Language
RT = Retweet
Be sure to include the handle of the original poster
Example
MRT = Modified Retweet
Only remove or shorten words, do not change them!
Example
13. Twitter Language
OH = Overheard
Example
NSFW = Not Safe for Work
Example
via @OriginalSource
Example
14. Content
140 character limit
First Date Policy
Resume extension
Skills
Interests
Accomplishments
Engagement
RT content that interests you and give your opinion
Reply to questions people/companies tweet
Make your own questions
15. Content
Links, photos, and videos
Encourage followers to
engage
Distinguish your tweet
Uploading
Instagram, Twitpic
bit.ly
Or directly on Twitter
Auto link-shortening
Quality over quantity
17. Source: Mashable
„Social Media Boosts Your Career‟
1. It‟s not the same
2. Power in connections
3. It can help you find a job
4. Learning is still good for you
5. You can‟t hide behind the curtain
6. It‟s not just about you
7. Strut your stuff
8. You will get the once over
9. What you do now will pay off later
19. LinkedIn + Twitter
Add your Twitter handle to your LinkedIn profile
Employer exposure
Social media savvy
Customize a personal LinkedIn URL
Tweet and update LI at the same time
Add “#in” to any tweet
Check Tweet box on LI update
21. Klout = Influence
Login with Twitter or Klout Style
Facebook account
Perks
Connect all social media
accounts Benefits for achieving
certain scores or being
Score Analysis influential about certain
True Reach topics
Amplification Can be
Network Impact discounts, freebies, exp
eriences
Your Topics
Achievements
„You Influence‟ + Badges for active Klout
Influencers involvement
