10. UX PROFESSIONALS
User Evidence
User Research
Design Theory
Usability Testing Results, User Metrics
Contextual Inquiries, Ethnography, Interviews, etc.)
Elements (Line, Shape, Typography, Color, etc.)
Patterns, Principles (Proximity, Contrast), Laws (Fitts’
Law, etc.)
DesignValidationStack
byCennyddBowlesandJamesFox
MAKING DECISIONS
11. BUSINESSANALYSTS
UserAcceptance Testing, Process Metrics
JAD Sessions, Focus Groups etc.
Business principles
(efficiency, process streamlining, risk analysis etc.)
Evidence
Business Research
Business Theory
BusinessValidationStack
by@Corneliux
MAKING DECISIONS
13. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Elements,
Principles, Laws
Principles(Efficiency,
Streamlining, etc.)
Deductive Logic
Argument
14. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument
15. VERBALIZING NEEDS
People participate with
their guards up,
skeptical and critical.
People can stop
themselves from
retaining facts
BUSINESS (FORMAL CONVERSATION)
FAST COMPANY
Stories are much easier
to synthesize
People cannot stop
themselves from
remembering stories
UX (STORY-BASED CONVERSATION)
16. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument
17. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Usability Testing UserAcceptance
Testing
Physical World
TestedArgument
18. MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
. . . . . . . . . . .
. . . . . . . . . . .
$
Usability Testing
UserAcceptance
Testing