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A Framework for Integrity-Driven Product Development

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Amplitude
Amplitude

Antonia Woodford at Amplify

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Problems, Actions, and Surfaces: A Framework for Integrity-Driven Product Development Antonia Woodford Product Manager Facebook
Our Responsibility1 Our Company-Wide Framework2 Applying the Framework to False News3 Overview
Facebook was built to bring people closer together
Elections & Democracy Privacy News FeedSafety
Bad experiences for people Bad results 
 for our business
Our Company-Wide Framework
Problems, Surfaces, and Actions
Problems, Surfaces, and Actions CONTENT ACTORS BEHAVIORS
MONETIZATION RECOMMENDATION HOSTINGDISTRIBUTIONDISCOVERY Problems, Surfaces, and Actions
Problems, Surfaces, and Actions MONETIZATION RECOMMENDATION HOSTINGDISTRIBUTIONDISCOVERY
Problems, Surfaces, and Actions REMOV E REDUC E INFOR M
GRAPHIC VIOLENCE SURFACE ACTIONPROBLEM
GRAPHIC VIOLENCE SURGER Y SURFACE ACTIONPROBLEM
PROBLEM TEAMS SURFACE
 TEAMS
PROBLEM TEAMS SURFACE
 TEAMS
Applying the Framework to False News
FALSE NEWS
WHY DON'T WE SIMPLY REMOVE FALSE NEWS? REMOV E INFORM REDUCE
REMOVE FOR VIOLATIONS REMOVE 
 ADS & MONETIZATION REMOVE 
 FAKE ACCOUNTS REMOV E INFORM REDUCE
MEANINGFULINFORMATIVE WITHHOLDING HEADLINE WHO POSTED ITKIND OF POST FEEDBACK AND REPORTS NEWS FEED RANKING INFORM REDUC E REMOVE
MEANINGFU L INFORMATIVE WITHHOLDING HEADLINE WHO POSTED IT KIND OF POST FEEDBACK AND REPORTS NEWS FEED RANKING INFORM REDUC E REMOVE
DISRUPTING 
 FINANCIAL INCENTIVES INFORM REDUC E REMOVE
DISRUPTING 
 FINANCIAL INCENTIVES AD FARMCLICKBAIT INFORM REDUC E REMOVE
FACT-CHECKING INFORM REDUC E REMOVE
FACT-CHECKING MACHINE LEARNING 
 PICKS UP LIKELY FACT-CHECKERS REVIEW AND RATE FACEBOOK TAKES ACTIONINFORM REDUC E REMOVE
REMOVE INFORM REDUCE INFORM
INFORMING PEOPLE WHEN THEY SEE FALSE NEWS GIVING PEOPLE ADDITIONAL CONTEXT REMOVE INFORM REDUCE
False rating Views 80%Reduction How's it going? Time False News Story Views Over Time
Repeat Offenders
Where do we go from here? MIDTERM
 ELECTIONS PHOTOS AND
 VIDEOS INTERNATIONAL 
 EXPANSION INCREASED TRANSPARENCY PARTNERSHIP/ COLLABORATION
Tips to leave you with THINK ADVERSARIALLY - ANTICIPATE HOW YOUR PRODUCT COULD BE ABUSED HUMAN EXPERTISE CAN COMPLEMENT TECHNOLOGICAL SOLUTIONS BREAK DOWN COMPLEX PROBLEMS TO MAKE THEM MORE TRACTABLE DON'T SETTLE FOR A BINARY SOLUTION FOR NUANCED PROBLEMS
A Framework for Integrity-Driven Product Development
A Framework for Integrity-Driven Product Development

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