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Elements of an  Effective Online Campaign Chris Casey, VP Online Campaigns NGP Software
Can We Keep You Awake?
The Wayback Machine
First Senate Phone - 1881
J.C.R. Licklider First Director of ARPA's Information Processing Techniques Office ARPA = Advance Research Projects Agency (the Defense folks who DID invent the Internet).
J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters.  The key is the self-motivating exhilaration that accompanies truly effective interaction with information through a good console and a good network to a good computer.
J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters.  The key is the  self-motivating exhilaration  that accompanies truly effective interaction with information through a good console and a good network to a good computer.
J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters.  The key is the  self-motivating exhilaration  that accompanies  truly effective interaction with information  through a good console and a good network to a good computer.
Kennedy 1994
The Boston Phoenix  July 8, 1994
Newsweek Magazine September 12, 1994
[object Object],[object Object],[object Object]
What does ‘effective’  mean today?
 
 
 
A Little Help From Your Friends
Bill de Blasio for  New York City Public Advocate
The Slumlord Watch List
 
http://pubadvocate.nyc.gov/landlord-watchlist
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
5 Things ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Commit to campaign online ,[object Object],[object Object]
2. Budget for your online campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Master your domain ,[object Object],[object Object],[object Object],[object Object]
4. Build, and keep building  ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Promote your campaign online ,[object Object],[object Object]

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Chris Casey - Elements of an Effective Online Campaign - AMP Summit 2010

  • 1. Elements of an Effective Online Campaign Chris Casey, VP Online Campaigns NGP Software
  • 2. Can We Keep You Awake?
  • 5. J.C.R. Licklider First Director of ARPA's Information Processing Techniques Office ARPA = Advance Research Projects Agency (the Defense folks who DID invent the Internet).
  • 6. J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters. The key is the self-motivating exhilaration that accompanies truly effective interaction with information through a good console and a good network to a good computer.
  • 7. J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters. The key is the self-motivating exhilaration that accompanies truly effective interaction with information through a good console and a good network to a good computer.
  • 8. J.C.R. Licklider The Political process would essentially be a giant teleconference, and a campaign would be a months-long series of communications among candidates, propagandists, commentators, political action groups, and voters. The key is the self-motivating exhilaration that accompanies truly effective interaction with information through a good console and a good network to a good computer.
  • 10. The Boston Phoenix July 8, 1994
  • 12.
  • 14.  
  • 15.  
  • 16.  
  • 17. A Little Help From Your Friends
  • 18. Bill de Blasio for New York City Public Advocate
  • 20.  
  • 22.
  • 23.  
  • 24.  
  • 25.  
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.