This PPT represent the early and today development structure of mobile application.In this presentation we are provides the structure of mobile application development and featured language.Today only three mobile platform is mostly engage the user likely- Android, ios and blackberry. Android Mobile application development engage the more people compared to iOS. In this session we are providing the idea about app development and how to manage the all things using single platform.

1. Roorkee College of Engineering
Mobile Application
Development

2. What is MAD?
• Mobile application development is a term
used to denote the act or process by
which application software is developed
for mobile devices, such as personal
digital assistants, enterprise digital
assistants or mobile phones.

3. WHAT IS A “SMARTPHONE”
Semi-Smart: Phone that offers features beyond
making calls
E-mail
Take pictures
Plays mp3
Phone that runs a complete Operating System
Offers a standardized platform for development
 Able to execute arbitrary 3rd party applications

4. QUICK FACTS
Today
 Cell phones in use today ~ 1.2 billion
 Smartphones account for 14% ~ 170 Million
Projected 2017
 Cell phones ~ 2.6 billion
 Smartphones 36% ~ 800 Million
* 300% Smartphone growth in three years

5. MOBILE DEVELOPMENT
SOLUTIONS
 Java ME
 Symbian
 UIQ
 S60
 Android
 BlackBerry
 OVI
 Windows Mobile
 iPhone
 LiMo
 Ångström distribution
 Adobe Flash Light
 BREW
 OpenMoko
 Palm OS (Garnet OS, Cobalt
OS)
 Palm webOS
 Mojo

6. Most Engage Platform

7. COMMON PROBLEM:
ABSTRACTION
 Interface / GUI
 How does the developer create an interface
 Different interaction techniques
 Graphical capabilities of the phone
 Phone Services and Security
 What resources are available to your program
 What types of boundaries or constraints are put on
 applications
 How can code be considered “safe”

8. Front-end development tools
Front-end development tools are focused on the user interface and user
experience (UI-UX) and provide the following abilities:
UI design tools
SDKs to access device features
Cross-platform accommodations/support

9. Back-end servers
Back-end tools pick up where the front-end tools leave off, and provide a
set of reusable services that are centrally managed and controlled and
provide the following abilities:
Integration with back-end systems
User authentication-authorization
Data services
Reusable business logic

10. Security add-on layers
With bring your own device (BYOD) becoming the norm within more
enterprises, IT departments often need stop-gap, tactical solutions that
layer atop existing apps, phones, and platform component. Features
include
App wrapping for security
Data encryption
Client actions
Reporting and statistics

11. System software
 Criteria for selecting a development platform usually contains the
target mobile platforms, existing infrastructure and development skills.
 When targeting more than one platform with cross-platform
development it is also important to consider the impact of the tool on
the user experience.

12. Mobile application testing
Mobile applications are first tested within the development environment
using emulators and later subjected to field testing.
Google Android Emulator
MobiOne Developer
Windows UI Automation
Diawi Web Sharing

13. List of mobile software distribution
platforms
 Amazon Appstore
 App Store
 BlackBerry World
 Google Play
 Firefox Marketplace
 Ubuntu App Store
 Windows Store

14. Importance of Mobile Apps
Reinforce your brand
Enhance your visibility
Increase accessibility
Augment online sales
Increase exposure across mobile
devices
Connect you with 'on-the-go'
consumers

16.  Build a database of prospects/clients
 Create a Direct Marketing Channel
 Mobile Apps will allow you to engage with your customers in a whole
new way
 Not only that your business will have benefits, but your customers as
well will appreciate the ease of doing business with you. Specifically
they will:
 Have easy access to your inventory
 Get notifications of special events, launches, etc.
 Have one-touch access to your contact information
 Get directions to your location from wherever they are
 Make fast, seamless appointment scheduling

17. Mobile Devices: Advantages
 Always with the user
 Typically have Internet access
 Typically GPS enabled
 Typically have accelerometer & compass
 Many have cameras & microphones
 Many apps are free or low-cost

18. Mobile Devices: Disadvantages
 Limited screen size
 Limited battery life
 Limited processor speed
 Limited and sometimes slow network access
 Limited or awkward input: soft keyboard, phone keypad, touch screen,
or stylus
 Limited web browser functionality
 Range of platforms & configurations across devices

19. Thank You For Your Attention