3. The Aditya Birla Group is an Indian multinational conglomerate named
after Aditya Vikram Birla, headquartered in the Aditya Birla Centre
in Worli, Mumbai, India.
It operates in 40 countries with more than 120,000 employees
The group was founded by Seth Shiv Narayan Birla in 1857.
The group interests in sectors such as viscose staple fibre, metals, cement
(largest in India), viscose filament yarn, branded apparel, carbon black,
chemicals, fertilizers, insulators, financial services, telecom (third largest in
India), BPO and IT services.
The group had a revenue of approximately US$45 billion in year
2014. With a gross revenue of USD 45 Billion (in 2014) it is
the third-largest Indian private sector conglomerate.
About Aditya Birla Group:
4. Aditya Birla Group – The Indian Scenario
In India, here's what we have accomplished
The largest fashion (premium branded apparel) and lifestyle player
The second-largest manufacturer and largest exporter of viscose
The largest producer in the chlor-alkali sector
Among the top three mobile telephony companies
A leading player in life insurance and asset management
Among the top two supermarket chains in the retail business
5. Aditya Birla Group – Beyond Business
Works in 3,000 villages
Reaches out to seven million people, annually, through the
Aditya Birla Centre for Community Initiatives and Rural
Development spearheaded by Mrs. Rajashree Birla
Focuses on healthcare, education, sustainable livelihood,
infrastructure and espousing social reform in India, Brazil and
Egypt, as well as Philippines, Thailand, Laos, Indonesia, Korea
and other Asian countries
To be a premium global conglomerate, with a clear focus on each
of the businesses.
To deliver superior value to our customers, shareholders,
employees and society at large.
Making bright minds shine brighter.
We Endeavour to create an ambience where our people have the
tools and the freedom to deliver their commitments and take great
pride in their work.
In the fertile ethos of our Group, they find a career that is
personally rewarding and professionally enriching.
11. 1. Job descriptions with jobs bands.
2. Competency maps
3. Technical and aptitude tests (where applicable)
4. Group discussions (where applicable)
5. Structured interviews
6. Psychometric tests
7. Values assessment tests.
RECRUITMENT POLICY State That:
An equal opportunity should be given to each an every person and
should not be discriminate based on community, religion or sex.
12. 360 DEGREE APPRAISAL
360-degree Appraisal is an assessment process
used to improve managerial effectiveness by
providing the manager with a more complete
assessment of their effectiveness, and their
performance and development needs.
A 360 degree feedback program was introduced in 1999 that permitted
managers to raise questions over leadership styles, managerial ability
and also personal traits.
After the 360 degree feedback, each senior manager had to submit a six
page letter mentioning the areas of improvement and their expectations.
13. TALENT MANAGEMENT
Development assessment centers (DACs): DACs have been
designed to support managers in assessing and developing their
capabilities. Over 1,200 managers across all management
levels have participated in the DACs since 2003.
Individual Development Plan (IDP): The developmental goal
for an individual, in terms of priorities for learning and
development experiences to move to the next career stage, is
captured through the individual development plan (IDP). These
are monitored on a real time basis for tracking implementation
on the PeopleSoft platform.
14. Talent reviews: A three-tier annual talent review process, held at
the unit level, business level and Group level, ensures a focused
approach to the implementation of IDP.
Talent engagement: Business heads anchor programs aimed at
developing leadership potential and are personally involved in the
design of specific courses.
15. CONTINUOUS LEARNING
“Gyana (Knowledge) and Udaya (Dawn).”
Two substantive ideas. A formidable combination.
‘Gyanodaya’ - The Aditya Birla Institute of Management learning,
established to strengthen the management capabilities of our
managers has successfully managed to achieve more.
Gyanodaya conducts more than 80 programs a year and to date.
As many as 7,000 managers have successfully completed at least
one Gyanodaya program - and now see business ventures in a
16. LEADERSHIP PROGRAM
LEAD - Leadership Program for the Experienced
Launched in January 2007
To groom exceptional individuals to be the future leaders of the
Aditya Birla Group.
LEAD is an intensive six - month, on - the - job training program.
Individuals with at least four years of pre or post MBA experience
are eligible to apply for LEAD.
17. LEAP – Leadership Associate Program
LEAP is an intensive 1 - year, on - the - job training program.
Individuals with 0 - 18 months of experience prior to MBA are
eligible to apply for LEAP.
19. Aditya Birla Awards
Chairman's Awards for Individual Excellence
This prestigious award facilitates individual efforts at all levels.
Each year, the Chairman personally selects the winners and presents
the awards amidst much pomp and splendor at the Group’s awards
Aditya Birla Awards for Outstanding Achievement
These awards presented , recognize superior teamwork, outstanding
achievement , and the long-term inspirational value exhibited.
20. PRIDE Awards
Performance Recognition in Delivering Excellence (PRIDE) is
a monetary recognition program to reward and recognize
outstanding contributions in businesses and corporate functions.
These awards can be awarded for individual as well as team
21. Health: Accident Insurance, Hospitalization Insurance for self,
family and dependant parents, well - equipped Gymnasium,
Onsite Doctor and a Cafeteria that serves hot and nutritious
Safety: Employees safety remains their prime concern and they
ensure compliance with local laws regarding safety, health and
the environment for their employees and neighboring
Recreation: Meditation Room, Yoga Classes and a well -
Other: ATM, Travel Desk. Benefits offered to Group
employees vary by company and location.
22. Education: Network of 41 Aditya Birla Public Schools (ABPS)
across India, are affiliated to the CBSE and State Boards. The
schools impart quality education to over 40,000 children . In
addition to schools, the Group also has instituted "The Sarala Birla
Scholarships: Beyond schooling, Pratibha, ABG’s scholarship
scheme is open to employees’ children for professional education in
India and abroad.
Insurance: ABG’s Death/Disability in Service Insurance plan,
Nischint, provides monetary relief to employees’ families in the
event of the employees’ death/permanent disability while they are
still working with the Group.
Townships are equipped with facilities for education, recreation,
healthcare and all other modern amenities.