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A “new, new” Search Engine




                     http://netadblog.com
1997




           1997: “It's official. Microsoft has
           entered the search engine game”
                              http://searchenginewatch.com/2165701




       http://netadblog.com
1999




               1999: “MSN is implementing its
                   new search engine with
                    technology from Direct
               Hit, RealNames, and AltaVista”
                  http://www.zdnetasia.com/news/hardware/0,39042972,13019711,00.htm



       http://netadblog.com
2003




                  2003: quot;Across the board, we're
                  in a good place with our search
                     engine, but there are good
                   opportunities to increase the
                             relevancy.“
                              http://searchenginewatch.com/2230291



       http://netadblog.com
2004




                 2004: “Microsoft Corp. is set to
                  unleash its much-anticipated
                 search technology, as it ramps
                  up efforts to take on market
                       leader Google Inc.”
              http://www.macworld.com/article/40609/2004/11/sandbox.html


       http://netadblog.com
2005




                     2005: “Microsoft today
                   launched an internet search
                     engine that it hopes will
                       challenge the global
                      dominance of Google.”
                   http://www.guardian.co.uk/technology/2005/feb/01/microsoft.searchen
                                                  gines1



       http://netadblog.com
2005




              2005: Ballmer: “In the next six
              months, we'll catch Google in
                  terms of relevancy“
                  http://www.zdnet.com.au/news/software/soa/Google-in-sight-as-Ballmer-vows-NET-
                                       push/0,130061733,139199269,00.htm




       http://netadblog.com
2006




                   2006: “Microsoft plans to
                    officially launch its new
                Windows Live Search engine on
                Tuesday, a pillar in its strategy
               to topple market leader Google”
              http://www.theage.com.au/news/Business/Microsoft-to-launch-online-search-
              engine/2006/09/12/1157826922021.html




       http://netadblog.com
2007


                 2007: “Microsoft has gathered a
                  team of twenty or more “rock
                  star” developers who’ve been
                   tasked at building their next
                  generation search engine”(…)
                        “and is very cool”
                 http://www.techcrunch.com/2007/06/03/microsoft-silicon-valley-
                 team-building-stealth-search-engine/



       http://netadblog.com
2007




                    2007: “We have made dramatic
                     progress in delivering a better
                       search experience to our
                              customers”
                     http://www.microsoft.com/Presspass/press/2007/sep07/09-26ImprovedLiveSearchEnginePR.mspx




       http://netadblog.com
2008


                       2008: “Microsoft hopes to
                     convince searchers to take the
                        last mile to a transaction
                      through the Live.com search
                        engine, generating more
                         advertising revenue for
                     Microsoft and simultaneously
                       hurting arch-rival Google”
                      http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/


       http://netadblog.com
http://netadblog.com

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A "new, new" Search Engine

  • 1. A “new, new” Search Engine http://netadblog.com
  • 2. 1997 1997: “It's official. Microsoft has entered the search engine game” http://searchenginewatch.com/2165701 http://netadblog.com
  • 3. 1999 1999: “MSN is implementing its new search engine with technology from Direct Hit, RealNames, and AltaVista” http://www.zdnetasia.com/news/hardware/0,39042972,13019711,00.htm http://netadblog.com
  • 4. 2003 2003: quot;Across the board, we're in a good place with our search engine, but there are good opportunities to increase the relevancy.“ http://searchenginewatch.com/2230291 http://netadblog.com
  • 5. 2004 2004: “Microsoft Corp. is set to unleash its much-anticipated search technology, as it ramps up efforts to take on market leader Google Inc.” http://www.macworld.com/article/40609/2004/11/sandbox.html http://netadblog.com
  • 6. 2005 2005: “Microsoft today launched an internet search engine that it hopes will challenge the global dominance of Google.” http://www.guardian.co.uk/technology/2005/feb/01/microsoft.searchen gines1 http://netadblog.com
  • 7. 2005 2005: Ballmer: “In the next six months, we'll catch Google in terms of relevancy“ http://www.zdnet.com.au/news/software/soa/Google-in-sight-as-Ballmer-vows-NET- push/0,130061733,139199269,00.htm http://netadblog.com
  • 8. 2006 2006: “Microsoft plans to officially launch its new Windows Live Search engine on Tuesday, a pillar in its strategy to topple market leader Google” http://www.theage.com.au/news/Business/Microsoft-to-launch-online-search- engine/2006/09/12/1157826922021.html http://netadblog.com
  • 9. 2007 2007: “Microsoft has gathered a team of twenty or more “rock star” developers who’ve been tasked at building their next generation search engine”(…) “and is very cool” http://www.techcrunch.com/2007/06/03/microsoft-silicon-valley- team-building-stealth-search-engine/ http://netadblog.com
  • 10. 2007 2007: “We have made dramatic progress in delivering a better search experience to our customers” http://www.microsoft.com/Presspass/press/2007/sep07/09-26ImprovedLiveSearchEnginePR.mspx http://netadblog.com
  • 11. 2008 2008: “Microsoft hopes to convince searchers to take the last mile to a transaction through the Live.com search engine, generating more advertising revenue for Microsoft and simultaneously hurting arch-rival Google” http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/ http://netadblog.com