Prezentare sustina la conferinta Marketing B2B, unde am prezentat tactici si tehnici de obtinere de lead-uri B2B, folosindu-te de Facebook.

1. BY ALIN VLAD
Best Practices
FACEBOOK
LEAD GENERATION

2. Câte ceva despre mine
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Global Social Media Coordinator la Bitdefender,
blogger la allinbound.ro, pasionat de Inbound
Marketing (#SMM, în mod special). Obsedat
de Content Curation.

3. B2B FACEBOOK MARKETING
Este Facebook un mediu propice pentru promovare B2B?

4. LINKEDINFACEBOOK
Ce canal Social Media s-a dovedit cel mai
eficient in achizitionarea de clienti noi?
SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/
52% 43% 43% 36%
Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai
mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013.
TWITTERBLOG

5. ALTE STATISTICI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
dintre marketeri folosesc
Social Media
sursa: Aberdeen
dintre posibilii cumparatorii
B2B folosesc Social Media
in procesul de cumparare.
Sursa: TopRankMarketing
dintre companii folosesc
Facebook pentru a genera
Lead-uri
sursa: InsideView
84%
53%
41%

6. Something about us
PUT THE NAME OF YOUR COMPANY HERE

7. SPIONEAZA COMPETITIA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
ANALIZEAZA INSIGHTS-URILE
ANALIZEAZA CONTINUTUL
Analizeaza activitatea si rezultatele vizibile ale
competitorilor ce au succes. Acest “audit” iti va
oferi un punct solid de plecare.

8. BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
SAU

9. IDENTIFICA BUYER PERSONAS
Ce asteptari au fanii de la pagina mea de Facebook?
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

10. TESTEAZA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Ce tip de continut
performeaza mai bine?
Merita sa investesc in
Promoted Posts? ROI?
Care e cea mai buna
metoda pentru cresterea
audientei?

11. MASOARA
Fa legatura intre metricii Facebook
si cei de business
Nu intra in capcana Edgerank-ului
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Nu pune accept pe KPI-uri vanitosi

12. Contest is King on Facebook to
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation

13. TIPURI DE CONTINUT
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
BLOGGING FAQ’S STUDII DE CAZ
VIZUALE INTREBARI VIDEOS

14. TIPURI DE LEAD-URI
CONTINUT
LANDING
PAGE
FORMULAR
CONVERSIE
CONTINUT
LANDING
PAGE
ALTA MEDIA
LANDING
PAGE DIFERIT
FORMULAR
CONVERSIE
DIRECTE INDIRECTE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

15. Metode de obtinere a
Lead-urilor

16. 1. FOLOSESTE CALL-TO-ACTIONS
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

17. 2. INCLUDE LINK-URI IN ORICE POST
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

18. 3. Organizeaza Facebook Chats
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

19. 4. Profita de Facebook Events
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

20. 5. Livreaza Extra Valoare
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

21. 6. Foloseste Facebook Ads
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

22. KPI-URI IN GENERAREA DE LEAD-URI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Bounce Rate
Unique visitors
Returning visitors
Time on page
Page Views
Cost per Lead
Conversion Rate
Organic Leads
Paid Leads
Lead Scores
Conversion Rate
Renewal Rate
Refund
Requests Rate
Cost per
customer
NUMAR DE LEAD-URI CLIENTI CONVERTITITRAFIC PE SITE

23. RESURSE UTILE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Hubspot Library Jon Loomer Social Media ROI
The B2B Social Media
Book
Inbound.org Moz Academy

24. MULȚUMESC PENTRU
TIMPUL ACORDAT!
allinbound amvlad
www.allinbound.ro