SlideShare une entreprise Scribd logo
1  sur  21
Télécharger pour lire hors ligne
SOCIAL MEDIA
                      WITHIN THE
                  HIGHER EDUCATION
                       INDUSTRY


                                Allison Werner @ALLIEMWERNER
                              Jennie Pikowsky @JPIKOWSKY
                                       Erin Tye @ERINJTYE


                               HASHTAG #SMHE

Wednesday, December 7, 2011
“THE HIGHER EDUCATION SECTOR HAS
               ARGUABLY NEVER NEEDED MARKETING
               AND COMMUNICATIONS PROFESSIONALS
                     MORE THAN THEY DO NOW.”
                              The Guardian Higher Education Network




Wednesday, December 7, 2011
INTRODUCTION
           Colleges everywhere are using SM to connect with
             current students, future students, and alumni.




     “        According to a recent study by the Center for
              Marketing and Research at Umass Dartmouth,
              100% of universities surveyed use SM to
              communicate with students, up from 61% in
              2007. Also, 98% of the surveyed colleges have a




                                                       ”
              FB page and 84% have a Twitter account.




Wednesday, December 7, 2011
PRESENTATION
                                 OUTLINE
           • Useful Statistics

           • Unique Cases of University Success Stories

           • Whatʼs Going on Now

           • Lessons From Higher Education Professionals

           • Whatʼs Next?



Wednesday, December 7, 2011
YOUTUBE VIDEO:
     Social Media & Mobile Statistics for Higher Education




Wednesday, December 7, 2011
TOP PERFORMING SCHOOLS




                 (Plus! Oregon State and University of Miami)

Wednesday, December 7, 2011
STANFORD UNIVERSITY
             • Stanford University is one of the most
               active schools using Google+ 

             • In addition to its main page, Stanford has
               pages for Stanford Hospital Clinics,
               Stanford Lively Arts, Stanford Engineering,
               Stanford Creative Writing, and
               Stanford Law Library



           {        QUESTION FOR THE AUDIENCE:
                    What are some ways schools might take
                    advantage of Google+?                    }
Wednesday, December 7, 2011
GOOGLE+ BRAND PAGES
      • Created to connect people with people

      • Google+ Brand Pages exist to help us build
      relationships with everything we care about — and
      they're perfect for universities. 

      • Universities are still testing the waters.
      #     • Advertising tool for prospective students, #
      #     • Engage with current students
      #     • Boost school spirit.
      #     • Use niche pages to reach niche audiences



Wednesday, December 7, 2011
UNIVERSITY OF WISCONSIN-
           MADISON
    • Alumni, Will and Jenny Hsu, used social media to
      amplify the power of their donation.

    • For every new Facebook friend or Twitter follower, they
      donated $1 to the Great People Scholarship

    • Raising nearly $20,000 by the end of the campaign.

    • This “link between a donor, scholarship funds, and social
      media was the first of its kind in higher education.”
                                    The Guardian Higher Education Network


Wednesday, December 7, 2011
UC BERKELEY
         • Impressive YouTube Presence

         • More than 1,300 Videos

         • 5,232,557 Channel Views

         • Much like Stanfordʼs G+ pages, UC Berkeley sliced
           up their audiences with three unique YouTube
           channels:#
         !      • UC Berkeley Courses
         !          • UC Berkeley Events
         !          • UC Berkeley Campus Life




Wednesday, December 7, 2011
OREGON STATE
                              • One of the most active college
                                Facebook profiles
                              #
                              • 85,220 Likes Compared to
                                Syracuse University page at 75,544

                              • Aggregates Visual Blog, YouTube,
                                Twitter, Admissions all in one place




Wednesday, December 7, 2011
OREGON STATE
        POWERED BY ORANGE
         "What's Powered by Orange?
         It's you -- the network of alumni,
         students, faculty, staff, friends
         and fans connected to Oregon
         State University. It's the positive
         impact you make every day in
         Portland and beyond -- on the
         economy, the environment and
         the community."


        OSU social media directory 
Wednesday, December 7, 2011
SCHOOLS APP
        • "The Schools App is a private Facebook community
        designed to help students make friends, share
        interests, and get involved on campus." 
         
        • Primarily targeted at incoming freshman and current
        students

        • Creates a branded online space for students to
        connect with each other and interact about their
        college experience




Wednesday, December 7, 2011
SCHOOLS APP




Wednesday, December 7, 2011
UNIVERSITY OF MIAMI

        • On 2/18/11, All Athletic department communications
        were conducted via social media.

        • Incorporated Facebook, Twitter, and “14 hours of
        live video chats that combined CoverItLive and
        UStream.

        • Could become a weekly occurrence for UMiami

        • UMiami may start to factor "virtual attendance" into
        total game attendance tallies.



Wednesday, December 7, 2011
UNIVERSITY OF MIAMI


“
          The lines between Communications and Marketing
          are becoming blurred more by the day. We chose
          Feb. 18 as Social Media Day because that was the
          day of our baseball season opener. It was an event to
          wrap another event around. We had a 3,800 fans at
          the baseball game and another 5,000-plus watching
          our first-ever three-camera live stream at Alex
          Rodriguez Park at Mark Light Field. How far away are




                                                             ”
          we from counting our (virtual) attendance as 8,800?



                                                              17

Wednesday, December 7, 2011
WHAT SYRACUSE IS DOING
        "It's not even a matter of importance, it's crucial. If
        you're not doing it there is such an unbelievable
        missed opportunity there."
                                       - Kate Brodock


                                            #44Social




Wednesday, December 7, 2011
SU MOBILE APP
        • Latest SU news and information about important
        University events
        • Mapping: users can see what SU buildings are near
        their current location. SU Maps uses Foursquareʼs
        API with Google Maps
        • Library: search and access library resources
                                    •
        • Directory: search for faculty and staff, then email or
        call them with one tap
        • Social Hub: aggregate of latest twitter feeds from SU
        • Weather: current Syracuse weather outlook
        • Quick ticket: request tech help from ITS



Wednesday, December 7, 2011
BEST PRACTICES
    Alyssa Webb [Social Media Coordinator] & Amanda Booren
          [Director of Communications and Publications]
                        San Jacinto College.


 • Integrated Marketing is NOT Optional

 • Facebook Pages and the Schools App DO Live in Harmony

 • Cross Departmental Communication is Key




Wednesday, December 7, 2011
WHAT’S NEXT FOR SU
        "The big thing is getting creative! Social media is
        important but you want to do it right; having no
        presence at all is actually better than doing social




                                                  ?
        media poorly."
                           - Dan Klamm

        Goals:
        -SM command center
        -Social media mashup site
        -Campus wide education series
        -Google +
        -Digitally connect classrooms
        -Expand FB


Wednesday, December 7, 2011
TIPS FROM THE EXPERTS
          Advice from Kate, Dan & Kelly




           “         • BE EXPERIMENTAL
                     • INTEGRATE THE BUSINESS WORLD
                     • DO IT RIGHT
                     • CREATE A STRATEGY




                                             ”
                     • GET ADMISSIONS INVOLVED




Wednesday, December 7, 2011

Contenu connexe

Tendances

'Parenting in the digital age' on slideshare
'Parenting in the digital age' on slideshare'Parenting in the digital age' on slideshare
'Parenting in the digital age' on slideshareDave Truss
 
Dynamic media & digitial storytelling presentation
Dynamic media & digitial storytelling presentationDynamic media & digitial storytelling presentation
Dynamic media & digitial storytelling presentationDigLitTeach
 
Leading the Learning Revolution
Leading the Learning RevolutionLeading the Learning Revolution
Leading the Learning RevolutionJudy O'Connell
 
Policies 2.0: Rules for the Social Web
Policies 2.0: Rules for the Social WebPolicies 2.0: Rules for the Social Web
Policies 2.0: Rules for the Social Webteach42
 
How to tame the digital divide dragon with tools you can find laying around ...
 How to tame the digital divide dragon with tools you can find laying around ... How to tame the digital divide dragon with tools you can find laying around ...
How to tame the digital divide dragon with tools you can find laying around ...Shelly Gooden
 
NBEA 2008 Convention in San Antonio
NBEA 2008 Convention in San Antonio NBEA 2008 Convention in San Antonio
NBEA 2008 Convention in San Antonio DCPS
 
Leadership in a connected age: Change, challenge and productive chaos!
Leadership in a connected age: Change, challenge and productive chaos!Leadership in a connected age: Change, challenge and productive chaos!
Leadership in a connected age: Change, challenge and productive chaos!Judy O'Connell
 
Our Everyday Tools for Success
Our Everyday Tools for SuccessOur Everyday Tools for Success
Our Everyday Tools for SuccessJudy O'Connell
 
Understanding Digital Citizenship & Identity - Updated March 14
Understanding Digital Citizenship & Identity - Updated March 14Understanding Digital Citizenship & Identity - Updated March 14
Understanding Digital Citizenship & Identity - Updated March 14Alec Couros
 
Flipbook presentation
Flipbook presentationFlipbook presentation
Flipbook presentationNicola Ros
 
Revolution knowledge presentation
Revolution knowledge presentation Revolution knowledge presentation
Revolution knowledge presentation Deone Zell
 
ZR08 Creating the STEM pipeline
ZR08 Creating the STEM pipelineZR08 Creating the STEM pipeline
ZR08 Creating the STEM pipelineErin Reilly
 
PDS Technology Integration
PDS Technology IntegrationPDS Technology Integration
PDS Technology IntegrationDoug Adams
 
Technology Integration for PDS
Technology Integration for PDSTechnology Integration for PDS
Technology Integration for PDSguest171d892
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To MillennialsTunheim
 
Get the Most From Your iPad for Your Governmental Relations Program
Get the Most From Your iPad for Your Governmental Relations ProgramGet the Most From Your iPad for Your Governmental Relations Program
Get the Most From Your iPad for Your Governmental Relations PrograminterlinkONE
 

Tendances (20)

'Parenting in the digital age' on slideshare
'Parenting in the digital age' on slideshare'Parenting in the digital age' on slideshare
'Parenting in the digital age' on slideshare
 
Dynamic media & digitial storytelling presentation
Dynamic media & digitial storytelling presentationDynamic media & digitial storytelling presentation
Dynamic media & digitial storytelling presentation
 
Leading the Learning Revolution
Leading the Learning RevolutionLeading the Learning Revolution
Leading the Learning Revolution
 
Tech integration 2012 2013
Tech integration 2012 2013Tech integration 2012 2013
Tech integration 2012 2013
 
Policies 2.0: Rules for the Social Web
Policies 2.0: Rules for the Social WebPolicies 2.0: Rules for the Social Web
Policies 2.0: Rules for the Social Web
 
How to tame the digital divide dragon with tools you can find laying around ...
 How to tame the digital divide dragon with tools you can find laying around ... How to tame the digital divide dragon with tools you can find laying around ...
How to tame the digital divide dragon with tools you can find laying around ...
 
NBEA 2008 Convention in San Antonio
NBEA 2008 Convention in San Antonio NBEA 2008 Convention in San Antonio
NBEA 2008 Convention in San Antonio
 
Parenting the Digital Generation
Parenting the Digital GenerationParenting the Digital Generation
Parenting the Digital Generation
 
Leadership in a connected age: Change, challenge and productive chaos!
Leadership in a connected age: Change, challenge and productive chaos!Leadership in a connected age: Change, challenge and productive chaos!
Leadership in a connected age: Change, challenge and productive chaos!
 
21st Century Students
21st Century Students21st Century Students
21st Century Students
 
Our Everyday Tools for Success
Our Everyday Tools for SuccessOur Everyday Tools for Success
Our Everyday Tools for Success
 
2012 smarter habits-smarter clicking
2012 smarter habits-smarter clicking2012 smarter habits-smarter clicking
2012 smarter habits-smarter clicking
 
Understanding Digital Citizenship & Identity - Updated March 14
Understanding Digital Citizenship & Identity - Updated March 14Understanding Digital Citizenship & Identity - Updated March 14
Understanding Digital Citizenship & Identity - Updated March 14
 
Flipbook presentation
Flipbook presentationFlipbook presentation
Flipbook presentation
 
Revolution knowledge presentation
Revolution knowledge presentation Revolution knowledge presentation
Revolution knowledge presentation
 
ZR08 Creating the STEM pipeline
ZR08 Creating the STEM pipelineZR08 Creating the STEM pipeline
ZR08 Creating the STEM pipeline
 
PDS Technology Integration
PDS Technology IntegrationPDS Technology Integration
PDS Technology Integration
 
Technology Integration for PDS
Technology Integration for PDSTechnology Integration for PDS
Technology Integration for PDS
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To Millennials
 
Get the Most From Your iPad for Your Governmental Relations Program
Get the Most From Your iPad for Your Governmental Relations ProgramGet the Most From Your iPad for Your Governmental Relations Program
Get the Most From Your iPad for Your Governmental Relations Program
 

En vedette

BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2bucketlister
 
Grammar book
Grammar bookGrammar book
Grammar bookkellie2x3
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2bucketlister
 
Constantinescu vs romania
Constantinescu vs romaniaConstantinescu vs romania
Constantinescu vs romaniaOana Ilea
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2bucketlister
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2bucketlister
 
Sp proposal presentaion Kellie Haggerty
Sp proposal presentaion Kellie HaggertySp proposal presentaion Kellie Haggerty
Sp proposal presentaion Kellie Haggertykellie2x3
 
BucketListers presentation
BucketListers presentationBucketListers presentation
BucketListers presentationbucketlister
 
The power of times2
The power of times2The power of times2
The power of times2bucketlister
 
Grammar book
Grammar bookGrammar book
Grammar bookkellie2x3
 
Grammar book
Grammar bookGrammar book
Grammar bookkellie2x3
 

En vedette (11)

BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2
 
Grammar book
Grammar bookGrammar book
Grammar book
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2
 
Constantinescu vs romania
Constantinescu vs romaniaConstantinescu vs romania
Constantinescu vs romania
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2
 
BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2BucketListers Presentation - The Power of Times2
BucketListers Presentation - The Power of Times2
 
Sp proposal presentaion Kellie Haggerty
Sp proposal presentaion Kellie HaggertySp proposal presentaion Kellie Haggerty
Sp proposal presentaion Kellie Haggerty
 
BucketListers presentation
BucketListers presentationBucketListers presentation
BucketListers presentation
 
The power of times2
The power of times2The power of times2
The power of times2
 
Grammar book
Grammar bookGrammar book
Grammar book
 
Grammar book
Grammar bookGrammar book
Grammar book
 

Similaire à Social Media Within the Higher Education Industry

2012 aejmc presentation (freberg)
2012 aejmc presentation (freberg)2012 aejmc presentation (freberg)
2012 aejmc presentation (freberg)Karen Freberg
 
Social Media Presentation
Social Media Presentation Social Media Presentation
Social Media Presentation Jennie Pikowsky
 
Social media presentation
Social media presentation Social media presentation
Social media presentation Jennie Pikowsky
 
The State of Teaching and Learning in the 21st Century
The State of Teaching and Learning in the 21st CenturyThe State of Teaching and Learning in the 21st Century
The State of Teaching and Learning in the 21st CenturyLucy Gray
 
Teaching in the Age of Participation: Governors State University
Teaching in the Age of Participation: Governors State UniversityTeaching in the Age of Participation: Governors State University
Teaching in the Age of Participation: Governors State UniversityMichelle Pacansky-Brock
 
Going Visual in Digital Communications
Going Visual in Digital CommunicationsGoing Visual in Digital Communications
Going Visual in Digital CommunicationsBecca Bycott
 
Modernizing Education
Modernizing EducationModernizing Education
Modernizing EducationLucy Gray
 
Deep learning in the Age of Distraction
Deep learning in the Age of DistractionDeep learning in the Age of Distraction
Deep learning in the Age of DistractionAlec Couros
 
Engaging students in practical authentic learning situations using social net...
Engaging students in practical authentic learning situations using social net...Engaging students in practical authentic learning situations using social net...
Engaging students in practical authentic learning situations using social net...Edu Nile
 
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop Presentation
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop PresentationLydia's BEaPRO Digital Literacy (Citizenship) Family Workshop Presentation
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop PresentationLydia Smith-Davis
 
Naspa Keynote - Jeff Young
Naspa Keynote - Jeff YoungNaspa Keynote - Jeff Young
Naspa Keynote - Jeff Youngjeffreyyoung
 
Becoming Networked Educators: Two Perspectives
Becoming Networked Educators: Two PerspectivesBecoming Networked Educators: Two Perspectives
Becoming Networked Educators: Two PerspectivesAlec Couros
 
#eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement #eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement Marcel Media
 
Social Media for Development, Part 2
Social Media for Development, Part 2Social Media for Development, Part 2
Social Media for Development, Part 2Ruben Canlas
 
Modernizing Education
Modernizing EducationModernizing Education
Modernizing EducationLucy Gray
 
Viral content strategy for universities and schools
Viral content strategy for universities and schoolsViral content strategy for universities and schools
Viral content strategy for universities and schoolsCameron Pegg
 
Sfu spain 2013 j tyler
Sfu spain 2013 j tylerSfu spain 2013 j tyler
Sfu spain 2013 j tylermrjtyler
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevDavid Girling
 
Knowledgable afacct2012
Knowledgable afacct2012Knowledgable afacct2012
Knowledgable afacct2012Melissa Lizmi
 
NAEYC 2013: Real Professional Development Online
NAEYC 2013: Real Professional Development OnlineNAEYC 2013: Real Professional Development Online
NAEYC 2013: Real Professional Development OnlineCen Campbell
 

Similaire à Social Media Within the Higher Education Industry (20)

2012 aejmc presentation (freberg)
2012 aejmc presentation (freberg)2012 aejmc presentation (freberg)
2012 aejmc presentation (freberg)
 
Social Media Presentation
Social Media Presentation Social Media Presentation
Social Media Presentation
 
Social media presentation
Social media presentation Social media presentation
Social media presentation
 
The State of Teaching and Learning in the 21st Century
The State of Teaching and Learning in the 21st CenturyThe State of Teaching and Learning in the 21st Century
The State of Teaching and Learning in the 21st Century
 
Teaching in the Age of Participation: Governors State University
Teaching in the Age of Participation: Governors State UniversityTeaching in the Age of Participation: Governors State University
Teaching in the Age of Participation: Governors State University
 
Going Visual in Digital Communications
Going Visual in Digital CommunicationsGoing Visual in Digital Communications
Going Visual in Digital Communications
 
Modernizing Education
Modernizing EducationModernizing Education
Modernizing Education
 
Deep learning in the Age of Distraction
Deep learning in the Age of DistractionDeep learning in the Age of Distraction
Deep learning in the Age of Distraction
 
Engaging students in practical authentic learning situations using social net...
Engaging students in practical authentic learning situations using social net...Engaging students in practical authentic learning situations using social net...
Engaging students in practical authentic learning situations using social net...
 
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop Presentation
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop PresentationLydia's BEaPRO Digital Literacy (Citizenship) Family Workshop Presentation
Lydia's BEaPRO Digital Literacy (Citizenship) Family Workshop Presentation
 
Naspa Keynote - Jeff Young
Naspa Keynote - Jeff YoungNaspa Keynote - Jeff Young
Naspa Keynote - Jeff Young
 
Becoming Networked Educators: Two Perspectives
Becoming Networked Educators: Two PerspectivesBecoming Networked Educators: Two Perspectives
Becoming Networked Educators: Two Perspectives
 
#eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement #eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement
 
Social Media for Development, Part 2
Social Media for Development, Part 2Social Media for Development, Part 2
Social Media for Development, Part 2
 
Modernizing Education
Modernizing EducationModernizing Education
Modernizing Education
 
Viral content strategy for universities and schools
Viral content strategy for universities and schoolsViral content strategy for universities and schools
Viral content strategy for universities and schools
 
Sfu spain 2013 j tyler
Sfu spain 2013 j tylerSfu spain 2013 j tyler
Sfu spain 2013 j tyler
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDev
 
Knowledgable afacct2012
Knowledgable afacct2012Knowledgable afacct2012
Knowledgable afacct2012
 
NAEYC 2013: Real Professional Development Online
NAEYC 2013: Real Professional Development OnlineNAEYC 2013: Real Professional Development Online
NAEYC 2013: Real Professional Development Online
 

Dernier

How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSyedNadeemGillANi
 

Dernier (20)

Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
 

Social Media Within the Higher Education Industry

  • 1. SOCIAL MEDIA WITHIN THE HIGHER EDUCATION INDUSTRY Allison Werner @ALLIEMWERNER Jennie Pikowsky @JPIKOWSKY Erin Tye @ERINJTYE HASHTAG #SMHE Wednesday, December 7, 2011
  • 2. “THE HIGHER EDUCATION SECTOR HAS ARGUABLY NEVER NEEDED MARKETING AND COMMUNICATIONS PROFESSIONALS MORE THAN THEY DO NOW.” The Guardian Higher Education Network Wednesday, December 7, 2011
  • 3. INTRODUCTION Colleges everywhere are using SM to connect with current students, future students, and alumni. “ According to a recent study by the Center for Marketing and Research at Umass Dartmouth, 100% of universities surveyed use SM to communicate with students, up from 61% in 2007. Also, 98% of the surveyed colleges have a ” FB page and 84% have a Twitter account. Wednesday, December 7, 2011
  • 4. PRESENTATION OUTLINE • Useful Statistics • Unique Cases of University Success Stories • Whatʼs Going on Now • Lessons From Higher Education Professionals • Whatʼs Next? Wednesday, December 7, 2011
  • 5. YOUTUBE VIDEO: Social Media & Mobile Statistics for Higher Education Wednesday, December 7, 2011
  • 6. TOP PERFORMING SCHOOLS (Plus! Oregon State and University of Miami) Wednesday, December 7, 2011
  • 7. STANFORD UNIVERSITY • Stanford University is one of the most active schools using Google+  • In addition to its main page, Stanford has pages for Stanford Hospital Clinics, Stanford Lively Arts, Stanford Engineering, Stanford Creative Writing, and Stanford Law Library { QUESTION FOR THE AUDIENCE: What are some ways schools might take advantage of Google+? } Wednesday, December 7, 2011
  • 8. GOOGLE+ BRAND PAGES • Created to connect people with people • Google+ Brand Pages exist to help us build relationships with everything we care about — and they're perfect for universities.  • Universities are still testing the waters. # • Advertising tool for prospective students, # # • Engage with current students # • Boost school spirit. # • Use niche pages to reach niche audiences Wednesday, December 7, 2011
  • 9. UNIVERSITY OF WISCONSIN- MADISON • Alumni, Will and Jenny Hsu, used social media to amplify the power of their donation. • For every new Facebook friend or Twitter follower, they donated $1 to the Great People Scholarship • Raising nearly $20,000 by the end of the campaign. • This “link between a donor, scholarship funds, and social media was the first of its kind in higher education.” The Guardian Higher Education Network Wednesday, December 7, 2011
  • 10. UC BERKELEY • Impressive YouTube Presence • More than 1,300 Videos • 5,232,557 Channel Views • Much like Stanfordʼs G+ pages, UC Berkeley sliced up their audiences with three unique YouTube channels:# ! • UC Berkeley Courses ! • UC Berkeley Events ! • UC Berkeley Campus Life Wednesday, December 7, 2011
  • 11. OREGON STATE • One of the most active college Facebook profiles # • 85,220 Likes Compared to Syracuse University page at 75,544 • Aggregates Visual Blog, YouTube, Twitter, Admissions all in one place Wednesday, December 7, 2011
  • 12. OREGON STATE POWERED BY ORANGE "What's Powered by Orange? It's you -- the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It's the positive impact you make every day in Portland and beyond -- on the economy, the environment and the community." OSU social media directory  Wednesday, December 7, 2011
  • 13. SCHOOLS APP • "The Schools App is a private Facebook community designed to help students make friends, share interests, and get involved on campus."    • Primarily targeted at incoming freshman and current students • Creates a branded online space for students to connect with each other and interact about their college experience Wednesday, December 7, 2011
  • 15. UNIVERSITY OF MIAMI • On 2/18/11, All Athletic department communications were conducted via social media. • Incorporated Facebook, Twitter, and “14 hours of live video chats that combined CoverItLive and UStream. • Could become a weekly occurrence for UMiami • UMiami may start to factor "virtual attendance" into total game attendance tallies. Wednesday, December 7, 2011
  • 16. UNIVERSITY OF MIAMI “ The lines between Communications and Marketing are becoming blurred more by the day. We chose Feb. 18 as Social Media Day because that was the day of our baseball season opener. It was an event to wrap another event around. We had a 3,800 fans at the baseball game and another 5,000-plus watching our first-ever three-camera live stream at Alex Rodriguez Park at Mark Light Field. How far away are ” we from counting our (virtual) attendance as 8,800? 17 Wednesday, December 7, 2011
  • 17. WHAT SYRACUSE IS DOING "It's not even a matter of importance, it's crucial. If you're not doing it there is such an unbelievable missed opportunity there." - Kate Brodock #44Social Wednesday, December 7, 2011
  • 18. SU MOBILE APP • Latest SU news and information about important University events • Mapping: users can see what SU buildings are near their current location. SU Maps uses Foursquareʼs API with Google Maps • Library: search and access library resources • • Directory: search for faculty and staff, then email or call them with one tap • Social Hub: aggregate of latest twitter feeds from SU • Weather: current Syracuse weather outlook • Quick ticket: request tech help from ITS Wednesday, December 7, 2011
  • 19. BEST PRACTICES Alyssa Webb [Social Media Coordinator] & Amanda Booren [Director of Communications and Publications] San Jacinto College. • Integrated Marketing is NOT Optional • Facebook Pages and the Schools App DO Live in Harmony • Cross Departmental Communication is Key Wednesday, December 7, 2011
  • 20. WHAT’S NEXT FOR SU "The big thing is getting creative! Social media is important but you want to do it right; having no presence at all is actually better than doing social ? media poorly." - Dan Klamm Goals: -SM command center -Social media mashup site -Campus wide education series -Google + -Digitally connect classrooms -Expand FB Wednesday, December 7, 2011
  • 21. TIPS FROM THE EXPERTS Advice from Kate, Dan & Kelly “ • BE EXPERIMENTAL • INTEGRATE THE BUSINESS WORLD • DO IT RIGHT • CREATE A STRATEGY ” • GET ADMISSIONS INVOLVED Wednesday, December 7, 2011