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Three Powerful Ideas to help investors make smart decisions

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Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.

Publié dans : Design
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Three Powerful Ideas to help investors make smart decisions

  1. 1. Game Thinking Game Thinking THREE POWERFUL IDEAS to help investors make smart decisions gamethinking.io
  2. 2. received contradictory advice? Have you ever
  3. 3. been swayed by polished visuals? Have you ever
  4. 4. struggled to figure out what MVP to build? Have you ever
  5. 5. Game Thinking I HAVE
  6. 6. Game Thinking Amy Jo Kim, Ph.D.
 Game Designer Startup Coach Author
  7. 7. I help startups, game studios & global brands 
 build deep engagement from the ground up
  8. 8. Back in 2007, a startup was born
  9. 9. innovative, award-winning design
  10. 10. 1000 true fans
  11. 11. Growth Time!
  12. 12. Build a platform for brain games Turn your game into a hidden-object engine Develop the engine & build related games for verticals Double-down on Facebook & go viral Dump my co-founder & take a high-paid job at a gaming startup
  13. 13. Sell to a competitor
  14. 14. X
  15. 15. Learn from success
  16. 16. Run tiny, low-fidelity experiments 
 to find the fun & develop a beachhead
  17. 17. Learn from Failure
  18. 18. Solve a real problem 
 for a small, high-need group
  19. 19. THREE POWERFUL LESSONS
  20. 20. Find & leverage your Superfans THREE POWERFUL LESSONS 1
  21. 21. Game Thinking Quotes “Build something just a few people want - even if most people don’t get it right away”
 Paul Buchheit Partner, Y-Combinator
  22. 22. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better. rhythm game nerds comfortable with Alpha
  23. 23. simulation enthusiasts who love to make things
  24. 24. stay-at-home parents who’ve recently left the workforce
  25. 25. Game development team working
 from different locations
  26. 26. Don’t fall for the TAM myth
  27. 27. Game Thinking Quotes CHASMSTART NOT  To cross the chasm…
  28. 28. Game Thinking Quotes To go after a large market, FIRST win the hearts of early high-need customers HOT TIP
  29. 29. Find & leverage your Superfans Test & iterate early in rough form THREE POWERFUL LESSONS 1 2
  30. 30. Game Thinking Quotes “You can use an eraser on the drafting table or a sledgehammer on the construction site.” Frank Lloyd Wright Architect
  31. 31. Beware the siren song of seductive mockups
  32. 32. Discover what’s wrong as quickly as possible
  33. 33. Look for signs of iterative development
  34. 34. Find an existing habit to piggyback on
  35. 35. Test your high-risk assumptions
  36. 36. Game Thinking Quotes Run experiments to find out what’s WRONG with your idea –
 as well as what’s RIGHT with it HOT TIP
  37. 37. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS 1 2 3
  38. 38. Game Thinking Quotes Upgrade your user, not your product… make people better at something they want to get better at. Kathy Sierra Author, Headfirst Series
  39. 39. Engage your customer on a path to mastery
  40. 40. skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers Build & test your Day 21 Habit FIRST
  41. 41. Game Thinking Quotes Slack started with a simple, stripped-down 
 Learning Loop skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
  42. 42. So did Rock Band
  43. 43. So did The Sims
  44. 44. So did Covet Fashion
  45. 45. The best MVP is a Learning Loop AKA Day 21 habit
  46. 46. Game Thinking Quotes Wanna build a habit? Bring your idea to life with a low-fidelity Learning Loop HOT TIP
  47. 47. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS to help investors make smart decisions
  48. 48. Want more? gamethinking.io/quiz GET YOUR CUSTOM INNOVATION CHEATSHEET
  49. 49. Game Thinking Thank You gamethinking.io amyjokim@gamethinking.io

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