2. • Facebook is now the 3rd largest country in the world—tipping the
scales at 1 billion strong. (Qualman)
• Social media is now the #1 activity on the web—just think of all the
other popular activities that used to reign supreme online. Now,
social media is king. (Qualman)
• Generation Y and Z now consider email passé. Their new medium of
communication? You guessed it—Twitter and Facebook. (Qualman)
• Every second, two new members join LinkedIn. (Qualman)
• YouTube is the second largest search engine in the world! Next to
Google. (Qualman)
• 90% of consumers trust peer recommendations—and many peers
are on social media—only 14% trust advertisements. (Qualman)
3. 1. Companies will focus on “being
remarkable”
[Definition: worthy of being or likely to be noticed especially as
being uncommon or extraordinary]
• What separates you from other financial
advisors?
• What can you offer than no other business
and/or person can quite match?
• How do you connect emotionally to your
prospects/network?
• What does you/your business value? What is
the higher purpose?
5. What you need to do?
•Find your voice/branding
•Determine what sets you apart from other financial advisors/firms and
convey that through social media.
•Build an emotional connection with your prospects and followers
•Don’t settle for merely having a presence. Differentiate yourself.
6. 2. Brands Will Become Publishers and
Good Content Will Be Essential
Brands will start creating 'content' in earnest that will help
them ‘get 'found' (via search) and improve credibility.
How-to guides, quick tips and additional product usage ideas —
in the form of blog posts, newsletters and text messaging — are
starting points for great content. Content also allows brands to
start and continue conversations with their target markets —
giving them reasons to stay in touch — and opportunities to
stay top of mind.
10. Think of the sites, blogs, forums, etc. online
that suck you in so much that you literally
have to force yourself to leave…[But then
always come back.] Now, that’s good content.
11. What you need to do?
• Find a need that your target market has and try to fulfill it through your
content. Do they lack understanding about a certain financial topic? Are they
struggling to save money for their child’s college tuition? Whatever gaps
they have, try to fill them with your brilliant expertise.
•Explore new types of content. Blogs and newsletters are obviously the
content “go-to’s”, but try to branch out and try new mediums like video,
podcasts, downloadable eBooks, webinars, etc.
•Sell the message of your services/products. Why is it so important for
people to have retirement and long term care plans? What is the benefit of a
fiduciary over a beneficiary?
12. 3. Mobile and Video Consumption will
Continue to Explode
• 85.5 Million people using mobile apps
• 81.1 Million people using the mobile web
• 45% of Americans have a SmartPhone (Pew Internet)
• 50% of SmartPhone owners use social networking sites on
a daily basis (Pew Internet)
• In 2011, YouTube had more than 1 trillion views or around
140 views for every person on Earth (YouTube)
13. What you need to do?
• Set up a mobile friendly website
• Register your business on location-based services, like FourSquare
• Build your own app (GENWI, Mippin, MobiCart, ShoutEm)
• Start building a video strategy
• Educate yourself on video and mobile marketing
14. 4. Social Media Needs to Show ROI
Brands will start creating 'content' in earnest that will help
them ‘get 'found' (via search) and improve credibility.
How-to guides, quick tips and additional product usage ideas —
in the form of blog posts, newsletters and text messaging — are
starting points for great content. Content also allows brands to
start and continue conversations with their target markets —
giving them reasons to stay in touch — and opportunities to
stay top of mind.
15.
16. From a marketing, public relations and social media perspective, I
think that KPIs (Key Performance Metrics) are going to be most
important in 2013. Everyone wants to know how their campaigns
are helping contribute to the company's bottom line. Activity is not
enough — it's the business outcomes that count." Sandra
Fathi, Affect
17. Strong KPI’s
•Network volume/# of followers
•Website traffic from social media
•Blog traffic from social media
•Conversions from social media
•Applause rate/engagement
•Event, workshop, and webinar attendance
•Organic Traffic (traffic resulting from search engines)
•Customer satisfaction and crisis control
18. What you need to do?
•Create KPI’s for each network that are conducive to your
business goals.
•Delegate social media metrics and ROI to somebody
•Get quality data from social media aggregation tools like
HootSuite or Gremln
