Incumbents have to act now in order to be prepared for the digital bank launch in Singapore by 2021. The New Digital Banks (NDBs) aim to launch customer-centric, differentiated products to meet their lifestyle goals along with simple and superior user experience. The new age customers expect transparency and frictionless experience from their banks. The incumbent banks should leverage the trust and relationship built with their customers over the years. They should re-evaluate their strategy, invest in understanding customers’ needs and enable a digital experience that is at par with leading technology players in the market. Incumbents should take timely action by choosing a viable option to position their business ahead of competition and disruption!