2. 317690537465Corporate Partnerships: Several corporations now offer wellness programs to their employees. The wellness programs are becoming increasingly more popular as they are designed to improve and prevent potential health issues. This not only cuts down on employee absences, studies show it improves moral and leads to greater productivity. Vigor Health’s long term goal is to obtain 30% of client base through corporate programs. Discounted rates between 5% and 15% apply to corporations who enroll 15 or more members.
19. Recent Launch of and Competition Between Microsoft’s HealthVault and Google’s Health Assumptions, Risks, Contingencies<br />Assumptions<br />The success of our business can potentially be affected by the outcome of three assumptions. Two of these assumptions are based upon forecasted market growth and trends. A third assumption is based upon newly emerging business practices. <br />Our market assumptions are such that the market for nutritional services will continue to escalate in parallel to the growing trend of obesity. Additionally, we assume as fewer and fewer people attempt fad dieting, the fad dieting market share will decrease allowing an opportunity to acquire a larger share of the overall market.<br />Newly emerging business practices include implementation of onsite employer based wellness programs. These practices provide an additional market opportunity via the corporate sector; we are no longer limited to individual service accounts. Not only does this increase our potential account acquisition, but it also has the potential to stimulate viral advertising- satisfied employees could spread the word to friends and family and in turn promote our individual client base. <br />Risk Factors/Contingency Plans<br />We consider risks in development, staffing, advertising, and obtaining corporate accounts as potentials to demise our success. Primarily, there are two entities to our development; web development and database development. If either of these projects are not completed on-time, our startup date would be delayed which would have a direct effect on revenue. To reduce the risk of not meeting our startup date, we have allocated funds for potential labor expenses to include bringing on temporary and/or contract staffing.<br />Another risk is issue in hiring and/or retaining personnel. Turnover during the development stage could delay startup or impact customer service satisfaction levels once the web site is operational. Similarly, we have set aside funds for unanticipated labor expenses.<br />Advertising has the potential to affect us negatively in two ways; missed goal in audience reach; and financial loss due to unsuccessful advertising. For example, if we contract advertising with a magazine and their readership declines, we will lose potential customers. In order to overcome that challenge, we have identified other print media outlets to reach target market.<br />Summary<br />Vigor Health delivers a sustainable solution through web-based nutritional services. Under the management of Rebecca Paris and Robert Manaseri, Vigor Health strives to improve their customers’ lives by providing best of class counseling, interactive meal plans, and education while preserving the integrity of their core values.<br />The company comes at a time when there is great need for this service. Globally, obesity is increasing at an alarming rate and contributes to the many health related issues associated with weight management. For the 96 millions dieters in the U.S. alone, Vigor Health provides a viable solution. Our unique, customizable, and individualized program gives our customers something our competitors can’t- sustainable results. <br />Vigor Health welcomes investors who also believe there is excellent opportunity to penetrate this market. We offer a unique product, a niche market, strong leadership, and the vision to grow into a company that provides a tremendous return.<br /> <br />