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Reflections On Social Media Use Along
The Academic Research Life Cycle
12th IADIS International Conference on Information Systems
(IS 2019) 12th April 2019
Anand Sheombar
HU University of Applied Sciences Utrecht, The Netherlands
E-mail anand.sheombar@hu.nl
#IADIS
@anandstweets
Information Systems and Society
2
Information Systems are researched by IS researchers and their research is
traditionally communicated via certain (nowadays mostly digital) communication
channels. How about not only using information Systems as the subject of
research but as a means for research communication, by using social media?
Contents
 Social Media
 Scholarly Communication
 Academic Research Life Cycle
 Using Social Media for Scholarly (aka
Research) Communication throughout the
Academic Research Life Cycle
3
Global Internet & Social Media Use
4Source: (We Are Social, 2019)
Social Media Coverage Per Region
5
Source: (We Are Social, 2019)
Active Users per Social Media Platform
6
Source: (We Are Social, 2019)
Defining Social Media
• The terms social media, social networks (SNSs) and
web 2.0 are often interchangeable (Parameswaran,
2007; Iriberri & Leroy, 2009; Zuniga & White, 2009).
• Definitions share the same characteristics: openness,
participation, conversation, connectedness and
community. (Mayfield, 2008; Fuchs 2013).
• Definition adopted for this study (Mayfield, 2008; Fuchs
2013)
Social media is defined as a techno-social system for
participatory culture, having characteristics like:
openness, participation, conversation, connectedness
and community.
7
Examples of
Research (related)
Communication….
8
Scholarly Communication
 The system through which research and other
scholarly writings are created, evaluated for
quality, disseminated to the scholarly
community, and preserved for future use.
 The system includes both formal means of
communication, such as publication in peer-
reviewed journals, and informal channels, such
as electronic listservs. (ACRL, 2016).
 Social media may change this communication:
 new media formats are replicating previous
systems,
 tools present new ways of communicating
Mollett et al. (2017) 9
The Academic Research Life Cycle
10
Mollet et al. (2017)
Encompasses all activities of
academic scholars (& research
groups).
Includes research and publication
activities usually associated with
scholarly communication: creation,
publication, dissemination, and
discovery of a piece of scholarly
research.
Also includes, pre-scholarly
communication explorative
activities, (offline) social
networking, or teaching activities.
‘Traditional’ Channels for
Scholarly Communication
11
Source Das, Anup Kumar (2015). Scholarly Communications
[Open Access]. Paris: UNESCO, ISBN: 9789231000782.
https://unesdoc.unesco.org/ark:/48223/pf0000231938
Social Media Use for Research?
 A majority (63.4%) of researchers use tools in only one
or two categories:
 social networking, blogging, microblogging, collaborative authoring,
social tagging and bookmarking, scheduling and meeting tools,
conferencing, or image or video sharing
 Collaborative authoring most popular, followed by
conferencing, and scheduling meetings (Nicholas and
Rowlands, 2011)
 Drivers : personal initiative, the technological
developments and the need for speed
 Perceived benefits: international collaboration, faster
dissemination and collaboration of people outside
academia.
 Social media presence may influence the researcher's
citations (Terras, 2012). 12
Building Blocks of the Networked
Scholar
13
 Goodier and
Czerniewicz (2013)
adapted functional
building blocks of social
media by Kietzmann et
al. (2011)
 to present goals for
academics’ online
presence consisting of
seven building blocks of
the networked scholar
Combining the Social Media Building
Blocks for the Networked Scholar
with the Research Life Cycle
14
Combining but not all social media activities/building
blocks necessarily occur during all stages of the
research life cycle…
Academic Research Life Cycle Combined with
Social Media for Research Communication
15
Amalgamation of academic research life cycle adapted from Mollet et al. (2017) with the most prominent networked scholar
building blocks per phase from Goodier and Czerniewicz (2013), and examples of social media use.
Summary
 This paper does not focus solely on social media
as a data collection source but regard their merits
as a channel for scholarly communication
throughout the whole research life cycle, -there
may be associations with Open Science – although
that’s not the focus of this short paper.
 from the start of getting inspired to conduct a
research, finding collaboration partners or
funding, through suggestions for literature, to
the stage of research dissemination and creating
impact beyond the own scientific community.
 The IS researcher can add social media practices
to the repertoire needed as a digital scholar. 16
Useful Tool: The Message Box
Communicating Your Science Effect
17
COMPASS Science Communication, Inc. (2017). The Message
Box Workbook. https://www.compassscicomm.org/
Example Blog on How To Use Social
Media for Research Communication
18
https://medium.com/communicating-science-with-social-media
Examples Blog, Twitter,
Podcast, YouTube
19
How to start?
 Look at examples in your research field
 Try, Test, Start Small
 Beware of online harassment or ‘trolling’
[Initially, block them! as a way of protecting yourself]
 Begin with social media use in one or two
steps of the Research Life Cycle, which
provide quick low-hanging fruit to you as
individual research or your research group.
20
Finally…
 Are (next generation) IS researchers as digital
scholars well prepared and equipped with the
necessary skills to effectively make use of
social media for research and scholarly
communication in a dynamic society?
 The impact and (questioning of) value of
scientific knowledge are causing public
debates where scholars should be prepared
for.
21
22
E-mail anand.sheombar@hu.nl
Twitter @anandstweets
Social Media for socio-economic/international Development Facebook group:
www.facebook.com/groups/SoMe4D
Regarding that black hole photo….

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Reflections On Social Media Use Along The Academic Research Life Cycle

  • 1. Reflections On Social Media Use Along The Academic Research Life Cycle 12th IADIS International Conference on Information Systems (IS 2019) 12th April 2019 Anand Sheombar HU University of Applied Sciences Utrecht, The Netherlands E-mail anand.sheombar@hu.nl #IADIS @anandstweets
  • 2. Information Systems and Society 2 Information Systems are researched by IS researchers and their research is traditionally communicated via certain (nowadays mostly digital) communication channels. How about not only using information Systems as the subject of research but as a means for research communication, by using social media?
  • 3. Contents  Social Media  Scholarly Communication  Academic Research Life Cycle  Using Social Media for Scholarly (aka Research) Communication throughout the Academic Research Life Cycle 3
  • 4. Global Internet & Social Media Use 4Source: (We Are Social, 2019)
  • 5. Social Media Coverage Per Region 5 Source: (We Are Social, 2019)
  • 6. Active Users per Social Media Platform 6 Source: (We Are Social, 2019)
  • 7. Defining Social Media • The terms social media, social networks (SNSs) and web 2.0 are often interchangeable (Parameswaran, 2007; Iriberri & Leroy, 2009; Zuniga & White, 2009). • Definitions share the same characteristics: openness, participation, conversation, connectedness and community. (Mayfield, 2008; Fuchs 2013). • Definition adopted for this study (Mayfield, 2008; Fuchs 2013) Social media is defined as a techno-social system for participatory culture, having characteristics like: openness, participation, conversation, connectedness and community. 7
  • 9. Scholarly Communication  The system through which research and other scholarly writings are created, evaluated for quality, disseminated to the scholarly community, and preserved for future use.  The system includes both formal means of communication, such as publication in peer- reviewed journals, and informal channels, such as electronic listservs. (ACRL, 2016).  Social media may change this communication:  new media formats are replicating previous systems,  tools present new ways of communicating Mollett et al. (2017) 9
  • 10. The Academic Research Life Cycle 10 Mollet et al. (2017) Encompasses all activities of academic scholars (& research groups). Includes research and publication activities usually associated with scholarly communication: creation, publication, dissemination, and discovery of a piece of scholarly research. Also includes, pre-scholarly communication explorative activities, (offline) social networking, or teaching activities.
  • 11. ‘Traditional’ Channels for Scholarly Communication 11 Source Das, Anup Kumar (2015). Scholarly Communications [Open Access]. Paris: UNESCO, ISBN: 9789231000782. https://unesdoc.unesco.org/ark:/48223/pf0000231938
  • 12. Social Media Use for Research?  A majority (63.4%) of researchers use tools in only one or two categories:  social networking, blogging, microblogging, collaborative authoring, social tagging and bookmarking, scheduling and meeting tools, conferencing, or image or video sharing  Collaborative authoring most popular, followed by conferencing, and scheduling meetings (Nicholas and Rowlands, 2011)  Drivers : personal initiative, the technological developments and the need for speed  Perceived benefits: international collaboration, faster dissemination and collaboration of people outside academia.  Social media presence may influence the researcher's citations (Terras, 2012). 12
  • 13. Building Blocks of the Networked Scholar 13  Goodier and Czerniewicz (2013) adapted functional building blocks of social media by Kietzmann et al. (2011)  to present goals for academics’ online presence consisting of seven building blocks of the networked scholar
  • 14. Combining the Social Media Building Blocks for the Networked Scholar with the Research Life Cycle 14 Combining but not all social media activities/building blocks necessarily occur during all stages of the research life cycle…
  • 15. Academic Research Life Cycle Combined with Social Media for Research Communication 15 Amalgamation of academic research life cycle adapted from Mollet et al. (2017) with the most prominent networked scholar building blocks per phase from Goodier and Czerniewicz (2013), and examples of social media use.
  • 16. Summary  This paper does not focus solely on social media as a data collection source but regard their merits as a channel for scholarly communication throughout the whole research life cycle, -there may be associations with Open Science – although that’s not the focus of this short paper.  from the start of getting inspired to conduct a research, finding collaboration partners or funding, through suggestions for literature, to the stage of research dissemination and creating impact beyond the own scientific community.  The IS researcher can add social media practices to the repertoire needed as a digital scholar. 16
  • 17. Useful Tool: The Message Box Communicating Your Science Effect 17 COMPASS Science Communication, Inc. (2017). The Message Box Workbook. https://www.compassscicomm.org/
  • 18. Example Blog on How To Use Social Media for Research Communication 18 https://medium.com/communicating-science-with-social-media
  • 20. How to start?  Look at examples in your research field  Try, Test, Start Small  Beware of online harassment or ‘trolling’ [Initially, block them! as a way of protecting yourself]  Begin with social media use in one or two steps of the Research Life Cycle, which provide quick low-hanging fruit to you as individual research or your research group. 20
  • 21. Finally…  Are (next generation) IS researchers as digital scholars well prepared and equipped with the necessary skills to effectively make use of social media for research and scholarly communication in a dynamic society?  The impact and (questioning of) value of scientific knowledge are causing public debates where scholars should be prepared for. 21
  • 22. 22 E-mail anand.sheombar@hu.nl Twitter @anandstweets Social Media for socio-economic/international Development Facebook group: www.facebook.com/groups/SoMe4D Regarding that black hole photo….