1. Cushion Hookah Lounge,
Inc.
6900 4th Ave.
Brooklyn, NY 11220
917-345-7000 Phone
917-345-7001 Fax
www.cushionhookahlounge.com
info@cushionhookahlounge.com

2. Problem:
No hookah lounges that would
provide comparably affordable
Middle Eastern entertainment in
a non-smoking, privacy offered,
relaxed environment

3. Solution:
Vision: To monopolize NYC Mission: To provide comfortable
market of hookah lovers and entertainment, choice of healthy
become a setting example for sitting, authentic food and
friendly, relaxed, yet authentic environment for all the potential
entertainment environment. customers.
Strategies: - To divide the place Values: - customer comfort – the
into smoking/non-smoking; - To first priority; - Compliance with the
make private sections available; - regulations; - Excellence and
To organize the decorum with
quality in delivering food, music,
cushions and carpeting; - To
provide expected music, food, and and service; - Constant
hookahs; improvement.

4. Target Market:
Middle Eastern population of
NYC and NJ area, presumably
women.

5. The Competition:
Various hookah lounges:
 New Jersey region: Lava Hookah Lounge,
Sultan, Nile, Mishwar.
 Queens area: Melody, After 8, Mijana,
Layali Dubai, Teal, Dandana.
 Manhattan area: La Vie, La Souk, Karma,
Sutra.
 Brooklyn area: none.

6. Demo:
Benefits:
 Smoking AND non-smoking sections;
 Choice of privacy;
 Traditional Middle Eastern layout: thick
carpeting and cushions;
 Delicious Middle Eastern food;
 And unforgettable experience with live
singers and belly dancers!