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Marketing Strategy

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Marketing Strategy
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Contents: Section 1 : Market Scope Strategy Section 2 : Market Entry Strategy Section 3 : Product Strategy Section 4 : Promotion Strategy Section 5 : Distribution Strategy Section 6 : Pricing Strategy
Market Scope Strategy ,[object Object],[object Object],[object Object]
1. Single Market Strategy ,[object Object],[object Object]
2. Multi Market Strategy ,[object Object],[object Object]
3. Total Market Strategy ,[object Object],[object Object]
Market Entry Strategy ,[object Object],[object Object],[object Object]
1. First In Strategy ,[object Object],[object Object]
2. Early Entry Strategy ,[object Object],[object Object]
3. Laggard Entry Strategy ,[object Object],[object Object]
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Product Positioning Strategy ,[object Object],[object Object]
1. Product Positioning Strategy ,[object Object]
2. Product Repositioning Strategy ,[object Object]
[object Object],2. Product Repositioning Strategy
[object Object],[object Object],2. Product Repositioning Strategy
[object Object],[object Object],2. Product Repositioning Strategy
3. Product Scope Strategy ,[object Object],[object Object]
[object Object],3. Product Scope Strategy
[object Object],3. Product Scope Strategy
4. Product Design Strategy ,[object Object],[object Object]
[object Object],4. Product Design Strategy
5. New Product Strategy ,[object Object],[object Object]
[object Object],5. New Product Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. New Product Strategy
Promotion Strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],1. Promotion Mix Strategy
1. Promotion Mix Strategy ,[object Object],[object Object]
1. Promotion Mix Strategy ,[object Object],[object Object]
2. Media Selection Strategy ,[object Object]
2. Media Selection Strategy ,[object Object]
2. Media Selection Strategy ,[object Object]
3. Advertising Copy Strategy ,[object Object],[object Object]
3. Advertising Copy Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Strategy ,[object Object],[object Object]
1. Distribution Scope Strategy ,[object Object],[object Object]
1. Distribution Scope Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Multiple Channel Strategy ,[object Object],[object Object]
2. Multiple Channel Strategy ,[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]
1. Pricing for New Products ,[object Object],[object Object]
Skimming Pricing Strategy ,[object Object],[object Object]
[object Object],Skimming Pricing Strategy
[object Object],Skimming Pricing Strategy
Penetration Pricing Strategy ,[object Object],[object Object]
Penetration Pricing Strategy ,[object Object]
2. Pricing for Established Products ,[object Object],[object Object],[object Object]
Maintaining the Price ,[object Object]
Maintaining the Price ,[object Object]
Reducing the Price ,[object Object]
Reducing the Price ,[object Object]
Increasing the Price ,[object Object]
Increasing the Price ,[object Object]
3. Pricing Flexibility Strategy ,[object Object],[object Object]
One Price Strategy ,[object Object],[object Object]
One Price Strategy ,[object Object],[object Object],[object Object]
One Price Strategy ,[object Object],[object Object]
Flexible Pricing Strategy ,[object Object],[object Object]
Flexible Pricing Strategy ,[object Object],[object Object]
Flexible Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]
4. Price Leadership Strategy ,[object Object]
4. Price Leadership Strategy ,[object Object]
4. Price Leadership Strategy ,[object Object],[object Object],[object Object],[object Object]
Source of Reference: Subhas Jain, Marketing Planning and Strategy , Prentice Hall International.

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Marketing Strategy

  • 2. You can download this presentation at: www.studyMarketing.org Visit www.studyMarketing.org for more presentations on Marketing, Strategy, Innovation, and Branding If you find this presentation useful, please consider telling others about our site (www.studyMarketing.org)
  • 3. Contents: Section 1 : Market Scope Strategy Section 2 : Market Entry Strategy Section 3 : Product Strategy Section 4 : Promotion Strategy Section 5 : Distribution Strategy Section 6 : Pricing Strategy
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  • 65. Source of Reference: Subhas Jain, Marketing Planning and Strategy , Prentice Hall International.