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Digital Media Marketing & Editoria
?
Strategia   Tattica
Ricordo              Affetto




          Guadagno
Libro            Genere



        Autore
Libro            Genere



        Autore
Neil Gaiman   Jonathan Coulton   Giambologna
Neil Gaiman   "Then I started to notice that two things that
              seemed much more significant. One of which
              was that places where I was being pirated --
              particularly Russia (where people were
              translating my stuff into Russian and
              spreading it out into the world) I was selling
              more and more books. People were
              discovering me through being pirated. And
              then they were going out and buying the real
              books, and when a new book would come out
              in Russia it would sell more and more copies."


              "That's really all this is. It's people lending
              books. And you can't look on that as a lost
              sale.... What you're actually doing is
              advertising. You're reaching more people.
              You're raising awareness. And understanding
              that gave me a whole new idea of the shape
              of copyright and what the web was doing.
              Because the biggest thing the web was doing
              is allowing people to hear things, allowing
              people to read things, allowing people to see
              things they might never have otherwise seen.
              And I think, basically, that's an incredibly good
              thing."




              http://zine.openrightsgroup.org/features/2011/video:-an-
              interview-with-neil-gaiman
Jonathan Coulton
 “I give away
 music because I
 want to make
 music,
 and I can't make
 music unless I
 make money,
 and I won't make
 any money
 unless I get
 heard,
 and I won't get
 heard unless I
 give away
 music.”
 http://lifehacker.com/5952149/im-jonathan-coult
 on-and-this-is-how-i-work
Giambologna




Lettera di Giambologna ad Antonio Serguidi, da Firenze, giugno
1585, in Gaye 1839 – 1840, III, p. 469.

Il Ratto del secolo. Da Bandinelli a Giambologna. Di Claudio
Pizzorusso.
Superficiali
M
E
T
R                  Approfondite
I
C
H
E
Le attività digitali
e sociali devono
avere uno scopo.

I numeri non sono
lo scopo, sono un
      mezzo.
Grazie

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Editoria e social

  • 2.
  • 3. ?
  • 4. Strategia Tattica
  • 5. Ricordo Affetto Guadagno
  • 6. Libro Genere Autore
  • 7. Libro Genere Autore
  • 8. Neil Gaiman Jonathan Coulton Giambologna
  • 9. Neil Gaiman "Then I started to notice that two things that seemed much more significant. One of which was that places where I was being pirated -- particularly Russia (where people were translating my stuff into Russian and spreading it out into the world) I was selling more and more books. People were discovering me through being pirated. And then they were going out and buying the real books, and when a new book would come out in Russia it would sell more and more copies." "That's really all this is. It's people lending books. And you can't look on that as a lost sale.... What you're actually doing is advertising. You're reaching more people. You're raising awareness. And understanding that gave me a whole new idea of the shape of copyright and what the web was doing. Because the biggest thing the web was doing is allowing people to hear things, allowing people to read things, allowing people to see things they might never have otherwise seen. And I think, basically, that's an incredibly good thing." http://zine.openrightsgroup.org/features/2011/video:-an- interview-with-neil-gaiman
  • 10. Jonathan Coulton “I give away music because I want to make music, and I can't make music unless I make money, and I won't make any money unless I get heard, and I won't get heard unless I give away music.” http://lifehacker.com/5952149/im-jonathan-coult on-and-this-is-how-i-work
  • 11. Giambologna Lettera di Giambologna ad Antonio Serguidi, da Firenze, giugno 1585, in Gaye 1839 – 1840, III, p. 469. Il Ratto del secolo. Da Bandinelli a Giambologna. Di Claudio Pizzorusso.
  • 12. Superficiali M E T R Approfondite I C H E
  • 13. Le attività digitali e sociali devono avere uno scopo. I numeri non sono lo scopo, sono un mezzo.