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10 RULES
for Designing
Visually Engaging Slides
Andi Galpern, Product Designer

@andigalpern

I throw events for @cascades...
Designing the web together
@cascadesf

cascadesf.com
Food for thought:

Good design

builds trust.
Rule #1
Understand Your
Audience.
Rule #1: Understand Your Audience

Who are these people?
Rule #2
Choose legible
typefaces.
Sans Serif
easy to read

serif.
used for large blocks of copy
Rule #2: Choose a legible typeface.

Serifs were created to make

it easier to read large
paragraphs of information.




T...
Rule #2: Choose legible typefaces.

Antique Olive

Baskerville
Futura
Garamond
Helvetica Neue
Proxima Nova
Sabon
Rule #3
Contrast is your new
best friend.
Make it obvious with
contrast.
(not really obvious… but ok.)
Make it obvious with
contrast.
Rule #4
Use high-quality
images.
Whoa!
This is
pretty!
Rule #4: Use high-quality images

You never know what you
are going to get on stock
photo sites.
Rule #4: Use high-quality images
Rule #4: Use high-quality images

Free Stock Photography
Stock Xchng

http://www.sxc.hu

Flickr Creative Commons

http://w...
Rule #4: Use high-quality images

http://www.haikudeck.com
Rule #5
Use short

blocks of copy.
Rule #5: Use short blocks of copy

Nobody wants to read a giant runon-sentence filled with endless
copy where we often wond...
Rule #5: Use short blocks of copy

Make information easy to digest.
•

Keep it short and simple.

•

Use columns.

•

Get ...
Rule #6
Define Your

Color Scheme.
Rule #6: Define your color scheme
Rule #6: Define your color scheme
Rule #6: Define your color scheme

colourlovers.com
Rule #7
Use simple

animations and
transitions.
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

Let’s make
everybody dizzy!
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

Weeeeeee!!!!!
Rule #6: Use simple animations and transitions
Rule #6: Use simple animations and transitions

WHOAAA!!!!
Rule #8
Organize information
visually.
Rule #8: Organize information visually
Rule #8: Organize information visually
Rule #9
Do not read your
slides.
Rule #10
Showcase your
personality.
Andi Galpern, Product Designer,
@andigalpern

I throw events for @cascadesf
10 Rules for Designing Visually Engaging Slides
10 Rules for Designing Visually Engaging Slides
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10 Rules for Designing Visually Engaging Slides

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10 Rules for Designing Visually Engaging Slides

  1. 1. 10 RULES for Designing Visually Engaging Slides Andi Galpern, Product Designer
 @andigalpern
 I throw events for @cascadesf
  2. 2. Designing the web together @cascadesf cascadesf.com
  3. 3. Food for thought: Good design
 builds trust.
  4. 4. Rule #1 Understand Your Audience.
  5. 5. Rule #1: Understand Your Audience Who are these people?
  6. 6. Rule #2 Choose legible typefaces.
  7. 7. Sans Serif easy to read serif. used for large blocks of copy
  8. 8. Rule #2: Choose a legible typeface. Serifs were created to make
 it easier to read large paragraphs of information.
 
 This sentence would be 
 more difficult to read, had 
 it been designed with a 
 sans-serif typeface. Illustration Source: http://www.thepixelboutique.com/
  9. 9. Rule #2: Choose legible typefaces. Antique Olive Baskerville Futura Garamond Helvetica Neue Proxima Nova Sabon
  10. 10. Rule #3 Contrast is your new best friend.
  11. 11. Make it obvious with contrast. (not really obvious… but ok.)
  12. 12. Make it obvious with contrast.
  13. 13. Rule #4 Use high-quality images.
  14. 14. Whoa! This is pretty!
  15. 15. Rule #4: Use high-quality images You never know what you are going to get on stock photo sites.
  16. 16. Rule #4: Use high-quality images
  17. 17. Rule #4: Use high-quality images Free Stock Photography Stock Xchng
 http://www.sxc.hu
 Flickr Creative Commons
 http://www.flickr.com/ creativecommons/
  18. 18. Rule #4: Use high-quality images http://www.haikudeck.com
  19. 19. Rule #5 Use short
 blocks of copy.
  20. 20. Rule #5: Use short blocks of copy Nobody wants to read a giant runon-sentence filled with endless copy where we often wonder, what is the point of this slide and we have to dissect the message because it’s not obvious. blah blah blah.
  21. 21. Rule #5: Use short blocks of copy Make information easy to digest. • Keep it short and simple. • Use columns. • Get to the point.
  22. 22. Rule #6 Define Your
 Color Scheme.
  23. 23. Rule #6: Define your color scheme
  24. 24. Rule #6: Define your color scheme
  25. 25. Rule #6: Define your color scheme colourlovers.com
  26. 26. Rule #7 Use simple
 animations and transitions.
  27. 27. Rule #6: Use simple animations and transitions
  28. 28. Rule #6: Use simple animations and transitions Let’s make everybody dizzy!
  29. 29. Rule #6: Use simple animations and transitions
  30. 30. Rule #6: Use simple animations and transitions Weeeeeee!!!!!
  31. 31. Rule #6: Use simple animations and transitions
  32. 32. Rule #6: Use simple animations and transitions WHOAAA!!!!
  33. 33. Rule #8 Organize information visually.
  34. 34. Rule #8: Organize information visually
  35. 35. Rule #8: Organize information visually
  36. 36. Rule #9 Do not read your slides.
  37. 37. Rule #10 Showcase your personality.
  38. 38. Andi Galpern, Product Designer, @andigalpern
 I throw events for @cascadesf

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