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Des gn
   3.0 +1
hi!

       Andi S.
      Boediman
I was a designer
     until...
              I am
          learning from
              Doctor
Consultation      Medicine
   & Repeat        becomes     Clinics/Lab
  Constomer      Consumables



Profitable      Sustainable    Scalable

           3.0
                                             +1
                                              Life & Death




                                             Responsible
design
               sells, but do
    why
               designers?
design for a
  living?


       my thoughts...
better be a
creativepreneur




                  then...
                        what should I
                          learn?
commodity &
 value added
Commodity       Value Added       Result



            +                 =
  T-Shirt         Design          Distro
Commodity           Value Added        Result



                 +                 =
Place                Experience        Starbucks
        Coffee
LESSON
sell the commodity +
value added together,
   not separately
3.0
      profitable
      sustainable
      scalable
Profitable

   designer
                          client pay
   provide
                           services
   services




                      is this service
 who owns the IP?   industry or creative
                          industry?
designer
           provide value
           added services




                               who owns
                                the IP?




     production               client buys the
facility provide the        commodity and value
    commodity                  added services
Sustainable
                                       3. outsource the
                                          production



4. then convert it
 into a platform


                          production



                     consumer     ip creation

     1. start with
                                         2. designer’s role
      consumer
                                           is to create IP
Scalable
                                          3. scale the
                                          production



4. then convert it
 into a platform


                         production



                     consumer         ip creation

    1. when the                               2. no/little
  demand grows..                            scaling on the ip
                                                creation
LESSON
profitable makes you survive
 sustainable makes you safe
   scalable makes you rich
Andi S. Boediman
Creative entrepreneur
Chief Innovation Consultant

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Design 3 + 1

  • 1. Des gn 3.0 +1
  • 2. hi! Andi S. Boediman
  • 3. I was a designer until... I am learning from Doctor
  • 4. Consultation Medicine & Repeat becomes Clinics/Lab Constomer Consumables Profitable Sustainable Scalable 3.0 +1 Life & Death Responsible
  • 5. design sells, but do why designers? design for a living? my thoughts...
  • 6. better be a creativepreneur then... what should I learn?
  • 8. Commodity Value Added Result + = T-Shirt Design Distro
  • 9. Commodity Value Added Result + = Place Experience Starbucks Coffee
  • 10.
  • 11.
  • 12. LESSON sell the commodity + value added together, not separately
  • 13. 3.0 profitable sustainable scalable
  • 14. Profitable designer client pay provide services services is this service who owns the IP? industry or creative industry?
  • 15. designer provide value added services who owns the IP? production client buys the facility provide the commodity and value commodity added services
  • 16. Sustainable 3. outsource the production 4. then convert it into a platform production consumer ip creation 1. start with 2. designer’s role consumer is to create IP
  • 17. Scalable 3. scale the production 4. then convert it into a platform production consumer ip creation 1. when the 2. no/little demand grows.. scaling on the ip creation
  • 18. LESSON profitable makes you survive sustainable makes you safe scalable makes you rich
  • 19. Andi S. Boediman Creative entrepreneur Chief Innovation Consultant