Top 10 fastest growing healthcare tech companies 2021
KM SosMed+
1. K N O W L E D G E M A N A G E M E N T
MAGISTER BUSINESS ADMINISTRATION
BANDUNG INSTITUTE OF TECHNOLOGY, JAKARTA
GENERAL MANAGEMENT 1
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2. K N O W L E D G E M A N A G E M E N T
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OUR TEAM
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List of Tables
TABLE 2.1. THE SOURCE, TYPE, AND HOW KNOWLEDGE INVOLVED AND ORGANIZED ...................................................................... 5
TABLE 3.1. THE INNOVATION PHASE FOR SOSMED+ ....................................................................................................................... 10
TABLE 3.2. IMPROVED KEY PARTNERS AND IMPACT ON CUSTOMER SEGMENT ........................................................................... 10
TABLE 3.3. IMPROVED KEY PARTNERS AND IMPACT ON KEY RESOURCES .................................................................................... 11
TABLE 4.1. KNOWLEDGE REQUIRED FOR PROCESS INNOVATION ................................................................................................... 11
TABLE 4.2. KNOWLEDGE REQUIRED FOR PRODUCT INNOVATION ................................................................................................. 11
TABLE 4.3. KNOWLEDGE REQUIRED FOR INCREMENTAL INNOVATION ........................................................................................ 11
5. Innovation Through Knowledge Management SOSMED+
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SOSMED+ REPORT
Innovation Through Knowledge Management
Andissa Z. Sabilla, Anton Sanjaya, Avia Enggar T., Vanessa H. O. Hutabarat#
#
General Management, Master of Business Administration, School of Business Management,
Bandung Technology Institute
The total number of words of the manuscript, including entire text from title page to figure legends: 1811
The number of words of the abstract: 141
The number of tables: 3
ABSTRACT:
Innovation Through Knowledge Management
Based on World Economic Foundation, Indonesian health rank was around 55 from all
around the world. This condition is caused by low level of healthy awareness and poor access
to healthy services and providers. SosMed+ is created to give community an easy way to
healthy services and providers for people who need fast health services. SosMed+ is a
platform focusing on connecting patient to health providers. The aim of this report is to map
SosMed+’s core competence, propose an innovation for SosMed+, and to map required
knowledge for the innovation and how the knowledge organized by the SosMed+. SosMed+
need technology and health as its competence to make a high quality product and service to
reach customer satisfaction. The conclusion of this report is to propose some innovation in
order to make SosMed+ more competitive and productive.
Keywords: knowledge management
6. Innovation Through Knowledge Management SOSMED+
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CHAPTER 1
INTRODUCTION
1.1 Company Background
A good rate of healthiness can be described when body and mind are function properly.
Indonesia as one of development countries has a several challenges to increase the healthy
level of its people. Based on World Economic Foundation, Indonesian health rank was around
55 from all around the world. This condition is caused by low level of healthy awareness and
poor access to healthy services and providers. SosMed+ is created to give community an easy
way to healthy services and providers for people who need fast health services There are
several reasons of poor health rate: diseases, eating habit, stress, and lifestyle. This is why the
idea of SosMed+ was born.
SosMed+ is created to give community an easy way to healthy services and providers for
people who need fast health services. Using a new high-tech innovation phenomenon to offer
a unique and interesting experience of healthy services by only using a simple platform in
everyone’s smartphones. This new exciting platform will help people to reach health access
and providers without interrupting their daily activities.
SosMed+ platform, people won’t only get the easy health access, but also knowing the
health cost estimation, their private medical record, and also 24-hours doctor service, so
people don’t have to waste their time queuing in clinics or hospitals. With that unique
platform and its easy services, SosMed+ is using product differentiation method for its core
business strategy.
1.2 The Objective of Report
This report has several objectives, there are:
1. To map SosMed+’s core competences
2. To propose an innovation for SosMed+
3. To map knowledge required for the innovation and how the knowledge is
organized by SosMed+
7. Innovation Through Knowledge Management SOSMED+
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CHAPTER 2
THE MAP OF EXISTING KNOWLEDGE
2.1 Company’s Core Competences
SosMed+ core competences are divided in two sections: technology and health.
SosMed+ need this two core competences to make a high-quality product and service to reach
customer satisfaction.
2.1.1 Technology
In technology sections, SosMed+ need several competences:
1. The platform build and update
2. The platform design
3. To fix the platform IT problems: viruses, errors, system-down, etc.
These competences are required for managing key activities of SosMed+. The key
activities in technology are:
1. Marketing activities: promotions, advertisings, etc.
2. Updating activities: system and database updating
Regarding to the competences and key activities, there are value propositions for their
potential customers:
1. Energy Saving
The customer doesn’t need to queuing or waiting for the doctors in the
hospitals or clinics anymore.
2. Easy Access
Connected with high quality and reliable health providers in the nearest
locations.
3. Online Medical Report
The history of medical report can be accessed anywhere and anytime as
customers wants.
2.1.2 Health-Care
In health-care section, SosMed+ need several competences:
1. Health-care information update
2. Health providers and services information database
These competences are required for managing key activity of SosMed+. The key
activity in heath care is:
8. Innovation Through Knowledge Management SOSMED+
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• Marketing activities: The product update for customers (health service,
health providers, database, medicine, etc.)
Regarding to the competences and key activities, there are value propositions for their
potential customers:
1. Doctor Info Update: The name of the doctors, can track the doctor while they are
on the way to the locations.
2. Medical Info Update: Can save the medical record from the control and the
doctor’s prescription for the medicines and vitamins.
2.2 SosMed+ Managing Knowledge Strategy
SosMed+ is a platform focusing on connecting patient to health provider. Regarding to
our core competence is in IT and medical, which is should be recorded, so dominantly we are
applying Codification Strategy for our main knowledge and Personalization Strategy for our
customer service and relationship because our customer is categorize as medium and high-
end class in order to be different from the competitors.
Codification strategy means that all knowledge is remained stored in databases.
SosMed+ also heavily invest in IT to built and update the platform for application. SosMed+
is also investing in people for databases input, usually people with high skill in IT and
database. This strategy is a proper method for SosMed+ because it can improve the product or
service that its offer. In technology section, all the customer and partner information are
safely stored in database, and all SosMed+ talents can update and fill the database. The same
strategy is applied also in health-care sections. The health information always update in
employee’s mailing lists.
Another strategy that SosMed+ use for customer relations is personalization strategy
means that all knowledge is shared people to people, like discussions and conversations. So,
this strategy needs broad understanding in each talent to understand the method. This
personalization strategy is one of the best way to know feedbacks and comments from
SosMed+ partners and customers, so SosMed+ can improve and initiate better health product
and services for community in Indonesia.
9. Innovation Through Knowledge Management SOSMED+
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2.3 SosMed+ Types and Source of Knowledge Involved and Organized
Source Of
Knowledge
Competence Types of
Knowledge
Knowledge Mechanism
Internal:
Technology
Health
Platform Building &
Upgrading
Platform Designing
World, Asia, and
Indonesian Health
Information Update
Health provider and
services database in
Indonesia
TacitàTacità
Explicit
Explicit à Tacit
Socialization &
Externalization Model
Mentorship (Tacit Knowledge
Capture à Archiving à
Computer-based Training)
Internalization Model
(Web Sites à Computer-based
Trainingà Learn After)
External:
Customers
Partners
Service Orientation
Marketing
Negotiation Skills
Presentation Skills
Explicit à
Explicit
Tacit à Tacit
Tacit à Tacit
Combination Model
(Knowledge share à Tacit
knowledge capture à
Archiving à Search engine)
Socialization Model
Mentorship (Tacit Knowledge
Capture à Archiving)
Socialization Model
Mentorship (Tacit Knowledge
Capture à Archiving)
Table 2.1. The source, type, and how knowledge involved and organized
CHAPTER 3
THE NEW INNOVATION FOR SOSMED+
Based on our interview with the talents, researching several experiences using SosMed+
when soft-launch in Bali, and using the knowledge management method for innovation,
we’ve decided to focus on 3 kinds of innovations that will improve SosMed+ services. We
think that with process, product, and an incremental innovation will help SosMed+ to launch
their apps nationally in Indonesia. For just a reviewing, Table 3.1 (in the list of table) will
show you the process of the innovation idea for SosMed+.
10. Innovation Through Knowledge Management SOSMED+
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3.1 Process Innovation
We focus on expanding the partner for easier to reach new key resources, and expand
customer segment. This innovation is aimed to get ready for launch the apps nationally in
Indonesia. (Attached in Table. 3.2 and Table 3.3 in Table of content.
3.2 Product Innovation
We focus on learning and grow other product and services in our apps. This innovation is
aimed to give and share the best health-care experience for Indonesian people. Below are the
list of new products & services:
• Ambulance or other transportation: This product and service are for sudden and
accident purposes
• Pharmacy: Customers will have lots of medicines list & also doctor’s prescriptions
to get special medicines.
• Insurances: SosMed+ will collaborate with your health insurance to complete your
medical records & help for your health investment services.
• Talents: SosMed+ will also recruit some highly skilled IT talents & expertise in
start-up apps. Sosmed+ wants to offer more service to our future apps users, so their
talents should have the best quality.
• Consultancy & advisory: Giving health advice and consultancy to online patients &
giving best future health assurance for accidents and sudden injuries
3.3 Incremental innovation
SosMed+ also wants to improve incremental changes in the system. This innovation is
aimed to give the best two-way communications experience for SosMed+ users. SosMed+
have some ideas to improve its CRM system application upgrading. There are:
• Social Media Update: SosMed+ has twitter and instagram, but didn’t active yet. So
with this social media, Sosmed+ wants to share health information update daily by
timeline & also the mailing list.
• Feedback facility: Sosmed+ has the collecting system for customer’s rating, but still
didn’t effective yet. So, SosMed+ will count the rates and have some interesting
program “Doctor of the Month” or “Hospital Monthly Review”. SosMed+ will also
providing feedback tract from the service that provided & regular feedback surve
11. Innovation Through Knowledge Management SOSMED+
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CHAPTER 4
THE MAP OF REQUIRED KNOWLEDGE FOR INNOVATION
SosMed+ wants to make several innovations to improve their product and service and reach
customer satisfaction. So, SosMed+ needs to improve some knowledge that required for
every innovation they want to make and getting ready for launch nationally in Indonesia. So,
from table of content of Table 4.1, Table 4.2 and Table 4.3 we collect and categorize it for
managing the knowledge management mechanism in SosMed+. The table below is our
suggested knowledge mechanism for all innovation:
Source Of
Knowledge
Competence Types of
Knowledge
Knowledge Mechanism
Internal:
Technology Platform Building &
Upgrading
Platform Designing
TacitàTacità
Explicit
Tacit à Explicit
à Tacit
Socialization &
Externalization Model
Mentorship (Tacit Knowledge
Capture à Archiving à
Computer-based Training)
Internalization Model
(Web Sites à Computer-
based Trainingà Learn After)
Health World, Asia, and
Indonesian Health
Information Update
Health provider and
services database in
Indonesia
Tacit à Tacit
Explicit à Tacit
Socialization Model
Mentorship & training
Externalization &
Combination Model
(Tacit knowledge capture à
Archiving à
Server/Repository)
12. Innovation Through Knowledge Management SOSMED+
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Business Business strategy skill
Administration skill
Innovation Management
Skill
HR management skill
Tacit à Explicit
Tacità Explicit
à Explicit
Tacità Tacit
Tacit à Tacit
Externalization Model
(Lesson learnt paper, best
practice papers)
Socialization Model
Mentorship & training
Combination Model
(Archiving)
Socialization Model
Mentorship
Socialization Model
Mentorship
External:
Customers
Service Orientation
Marketing
Communication
Explicit à
Explicit
Tacit à Tacit
Tacit à Tacit
Combination Model
(Archiving)
Socialization Model
Mentorship (Tacit Knowledge
Capture)
Socialization Model
Mentorship (Tacit Knowledge
Capture)
Partners Negotiation Skills
Presentation Skills
Networking skills
Tacit à
TacitàExplicit
Tacit à Tacit
Socialization Model
Mentorship (Tacit Knowledge
Capture à Archiving)
Socialization Model
Mentorship (Tacit Knowledge
Capture)
14. 10
Appendices
Table 3.1. The innovation phase for SosMed+
KEY PARTNERS CUSTOMERS SEGMENT
Indonesian ministry of tourism • Internal or external tourism in all Indonesia
• Hotel & homestay
Indonesian ministry of health and
BPOM
• Restaurants
• Health institution
Indonesian ministry of employment Offices – GA/K3 Division
Indonesian ministry of Religion Religion institute
Health insurance company The customer of health insurance
Healthy bloggers Healthy blogger’s followers
Non Government Organization Internal or external tourism in all Indonesia
Ambulance 101 provider Offices – GA/K3 Division
Tourism Places
Hotel & homestay
Table 3.2. Improved key partners and impact on customer segment
15. 11
KEY PARTNERS KEY RESOURCES
Ikatan Dokter Indonesia (IDI) To get qualified doctors
Indonesian best hospital To know doctors schedule so Sosmed can
always provide a doctor to customers
Pharmacy company To help customers to get their medicine
Table 3.3. Improved key partners and impact on key resources
a. Knowledge Required for Process Innovation
REQUIRED KNOWLEDGE DESCRIPTION
Networking How to broaden or network related to the business’s new market
base and customer segment expansion
Communication How to communicate properly in order to achieve success in
doing business activity to obtain new market base and customer
segment expansion
Business strategy How to choose a method or plan to bring about a new market
base and customer segment expansion or solution to SosMed+’s
business problem.
Table 4.1. Knowledge Required for Process Innovation
b. Knowledge Required for Product Innovation
REQUIRED KNOWLEDGE DESCRIPTION
Business strategy To provide knowledge how product innovations (ambulance,
pharmacy, talents, consultancy &advisory and so on) are able to
have economic value (added value) for the business
Innovation management To innovate existing product to be unique and can give good
economic value for SosMed+
HR management To streamline the potential from human capital in SosMed+
(hiring etc.)
Communication How to make effective all product innovations by doing good
and effective communication
Table 4.2. Knowledge Required for Product Innovation
c. Knowledge Required for Incremental Innovation
REQUIRED KNOWLEDGE DESCRIPTION
Administration knowledge To make sure that all information obtained from clients related
to complaints, feedback and suggestions will be properly
recorded, examined and executed
Communication knowledge How to make effective incremental innovations by doing good
and effective communication i.e. effective communication
among employee and effective yet friendly communication to
clients
Table 4.3. Knowledge Required for Incremental Innovation
