This document provides an overview of Andrea Vaccarella's background and experiences with startups. It discusses his education at Politecnico di Milano and work at Google. It also summarizes his founding of Fluxedo in 2014, an app to manage projects and tasks. The document outlines Fluxedo's features and growth from 5 founders in 2014 to a larger team in 2015. It discusses common challenges for startups like problems, competitors, and everyday issues. Overall, the summary emphasizes Vaccarella's experience in founding startups and developing products through iterations to solve problems.

1. A SHORT STORY OF STARTUPS AND LIFE
IMPRESSIONI PER L’USO
Andrea Vaccarella
10/05/2018

2. CIAO! IO SONO
ANDREA

3. WORK & STUDIES
Politecnico di Milano – Ing. Info.
Politecnico di Milano – Ricercatore
Google – Borsa di Studio
Google – Unionc – Technical Supervisor
CEO Fluxedo (2014-2017)
CCIAA - Digital Expert, Eccedigit
CCIAA – Digital Expert Progetto PID
SOMETHING ELSE
Sito medardorosso (2012)
Sito realworldracing (2012)
Fondato Fluxedo (2014)
Fuorisalone App
Google – Trekker (2017)

4. “MALEDETTA” BIBLIOTECA

5. LA BASE DI TUTTO
UN’ IDEA

6. FLUXEDO APP
1. CREATE A PROJECT/LIST OF TASKS

7. 2. ASSIGN PEOPLE TO TASKS/PROJECTS

8. 3. START THE PROJECT. WATCH THE FLOW.

9. KISS – KEEP IT SUPER SIMPLE.

10. LA VERA BASE DI TUTTO
LE PERSONE

12. FONDATORI (2014)
+5
Davide

13. TEAM 2015
+5
Davide

14. LA VITA QUOTIDIANA
LO SVILUPPO

15. IDEA DEVELOPMENT REVENUE
http://gust.com/
STADI
START BUILD GROW
COMPANY
PRODUCT

16. Validated Learning
(Lean Startup)

17. Business Model Canvas

18. Advertising
BUSINESS MODELS
Bothering users with ads
Freemium
Certain features only for $
Paid Apps
Pay to download
In-App purchases
Selling physical/digital goods
Subscriptions
Not for every vertical
Sponsorship
Incentivized Advertising

19. BUSINESS PLAN
ENTREPRENEUR’s TOOLS
Who you are, who you wanna be, how and why
(ELEVATOR’S) PITCH
60’ to bring it home

20. 3F
Business
Angels
Venture
Capitalist
Private
Equity Fund
Grants
WHERE IS THE EXIT ?

21. LA COSTANTE
IL CAMBIAMENTO

22. FLUXEDO PRODUCTS

23. COME SEMPRE
PROBLEMI

24. I GIGANTI

25. EVERYDAY PROBLEMS
TECHNOLOGICAL
TIMING
FINANCIAL

26. MR. WOLF
RISOLVO PROBLEMI

27. THINK BIG BUILD SMALL

28. The Ferrari in the Living Room

29. Feel the pain, know the problem, know the current
solutions and their limitations. Focus on 1 thing.
Do you really need this feature?
QUALE PROBLEMA STAI
RISOLVENDO?
Know your user. Who is your main target? Are there
any secondary targets? What at are the
characteristics? Test with real users.
A CHI CREDI DI STARLO
RISOLVENDO?

30. Team
Need / Problem
State of the Art
Idea, Product, how should it solves the problem
Roadmap & How fundings will be invested
Market
Business Plan

31. 1% of something is more than 100% of nothing.
Execution, Execution, Execution.
Fail fast, recover faster
Design, Test, Measure. Repeat.
Product = Value Creation.
Have a plan. But more importantly, build a team.
Build the Team, not the product.
TAKEAWAYS

32. THE MOST IMPORTANT
THING

33. Money
The idea
Market choice
Luck
What’s the most important thing?
The timing

35. Q&A

36. GRAZIE
Slide disponibili su Slideshare /andre0341

37. The Lean Startup
Resources
Eric Ries
Business Model Canvas
Alexander Osterwalder
The Startup Company Bible
Michael Stathis

38. Fluxedo: the story.
Most important thing
Multi-level
The 2 questions (WHAT-WHO)
Lean Cycle (Build, Measure, Learn)
Dilemma (Free or Paid)
Which Store? Apple – Android – Windows (PhoneGap)
How an App can Make money? (Freemium..)
App road to the Success (Alpha, Beta, Staged,
Full Rollout)
My 2 cents

39. Business Plan
BUSINESS PLAN
EXECUTIVE SUMMARY
MISSION, VISION, STATEMENTS
COMPANY BACKGROUND
TEAM, COMPETENCES & SKILLS
MARKET & COMPETITORS ANALYSIS
PRODUCT DESCRIPTION
MARKETING PLAN
SWOT ANALYSIS
FINANCIAL PLAN
TIMELINE (DELIVERIES, MILESTONES)
OPERAION PLAN
HUMAN RESOURCE PLAN