(e) Business Model Why should you know this words? Andrea Cannella GDG Catania Manager EVAme CEO & Co-Founder

1. (e) - Business Model
Why should you know this words?
Andrea Cannella
GDG Catania Manager
EVAme CEO & Co-Founder

2. True Story...
Idea!

3. True Story...
How do I see myself tomorrow?

4. True Story...
How can I make money? It’s simple...

5. True Story...
The only true story...

6. (e) - Business Model
Definition
a business model is the method of doing business by
which a company can sustain itself -- that is, generate
revenue.

7. (e) - Business Model
The business model spells-out how a company makes money
by specifying where it is positioned in the value chain.

8. Value Chain

9. Value Chain

10. Business Models
Brokerage
Advertising
Strategy
Infomediary
Merchant
Manufacturer (direct)
Business
Affiliate
Model
Community
Subscription Organization Technology
Utility

11. Google’s Business Model
Advertising Model
sells favorable link positioning (i.e., sponsored links) or
advertising keyed to particular search terms in a user
query, such as Overture's trademark "pay-for-
performance" model.

12. Business Model Canvas

13. Business Model of You
There has never been a better time to start business:
2011/2012 marked a record high for doing just that.

14. no matter your age or standing, there is potential to turn a
passion or skill from your professional or social life into a
bright business idea.

15. 3 good reasons to start a business:
1. Low start-up costs
2. Enabling technology
3. High level of support

16. Let’s...
Transmit passions and emotions
Create a community of interests
Be original

17. Keywords:
Simplicity
Innovation
Time to market
Sticky
Value
Change

18. 5 steps
You need to care the problem you’re going to solve
Make sure the market is big enough (e.g. Google Trends)
Sell a solution to a problem that people know to have
Always think in terms of solutions. Make your solution is different and better.
Ask other about the idea, but make sure the people you ask are your potential
market
Chris Guillebeau

19. 100$ Startup
“Evernote is awesome, except when it’s not. And when you’re
first trying to figure it out, that’s when the not-awesome part
comes in. You’ll find yourself saying: ‘Looks nice, but how
the hell do you use this thing?’ Fortunately, interwebs genius
Brett Kelly has come along with a clear and simple answer.
Get Evernote for free, and pick up this cheap-ass guide for all
the info that Evernote left out.”
Chris Guillebeau, Author of The Art of Non-Conformity

20. Contacts
www.andreacannella.com
andrea@andreacannella.com - andreacannella@gmail.com