Dell Solutions for Data Center Innovation

Aprile 2016
Sante Roselli
Italy – Solutions Manager
+39 3311786491
sante_roselli@dell.com
L'innovazione nel Data Center.
le soluzioni Future-Ready

2 Enterprise Solutions
Dell - Internal Use - Confidential
DELL
STRATEGY
AND
OVERVIEW

Managed
security
services
FC/Converged
Data
center
Memory virtualization
2011
File
Deduplication
System
management
appliance
Workload
management
Wireless
Scale-out
Data
protection
Windows, ID
& DB Mgmt
Performance
Monitoring
Network
security
2012
iSCSI
Industry
standard
servers
Direct attach
Campus
branch
3rd party
security
offerings Support
Implementation
Manage
Consulting
Element
management
Hyper scale
The portfolio in 2009
Servers Storage Networking Software Security Services
$18 billion in investments
Disciplined M&A strategy aligned with our design philosophy
DellFinancialService
$110 billion in investments
Global Commercial Channel

Confidential
Dell takes a different approach
Driven by guiding principles that cut unnecessary cost and complexity
Only provider of end-to-end
solutions in the industry
No vested interest in legacy systems
End-to-end solutions
Modern portfolio
No costly monolithic stacks
No forced constraints or rip-and-
replace
Modular systems
Flexible scaling
No deliberate technology lock in
No intentionally closed ecosystems
Standards-based
Open approach

Dell runs on Dell
Our technology is powering our transformation
Compellent Storage
$7M reduction in
storage costs
in first year
EqualLogic Storage
used internally
for Exchange, VMWare,
Oracle MegaGrid, SQL Grid
SonicWall
30,000 concurrent
users a day on
Aventail VPN solution
Wyse Thin Clients
Low cost, low maintenance
alternative to desktop client;
used in Chengdu
Manufacturing facility
Credant
Simplified infrastructure and
support, displacing McAfee
Safeboot on Dell corporate
notebooks and tablets in Q2
Boomi
75% shorter
integration time-to-value.
Utilized to unify SFDC
acquisition instances
PowerEdge Servers
18k servers – all managed
with Dell OpenManage
Force10
Default choice for networking
solutions, displacing Cisco
SecureWorks
85B events
managed daily, with 8,194
escalations to Dell IT security
for investigation

Recognized for our technology solutions
Dell currently ranks as a leader in nine Gartner Magic Quadrants
Social
3 of 4
top social media
websites are
powered by Dell
North America Global Global - Dell SecureWorks
Global - Dell PowerEdge Global North America
Global Global Global - Dell Boomi AtomSphere
Data center outsourcing
and infrastructure utility services
Unified threat
management
Managed security
service providers
Modular servers General purpose
disk arrays
End-user
outsourcing services
IT asset disposition Enterprise desktops
& notebooks
Enterprise integration
Platform-as-a-Service

Disponibile per Clienti Commercial
Macchine Storage Dell con software e servizi associati (fino al 20%). Se lo Storage è parte di
una soluzione con Servers / Netwroking, la promo si estende alla soluzione
Offerta Locazione Finanziaria 3 anni con opzione di acquisto a € 1,00 con l’ammontare
finanziato diviso su 12 canoni.. Il Prestito Finalizzato è disponibile (nel qual caso il
pagamento dell’IVA è richiesto con la prima rata).
Pagamenti e
durata
12 canoni trimestrali anticipate, per una durata complessiva di 3 anni
Frequenza Trimestrale anticipata
Valore €20.000 minimo
Scadenza 31 Gennaio 2015
Investire in nuove infrastrutture mette il budget IT sotto stress.
Adesso potete avvalerVi di Dell Financial Services (DFS) per
installare lo Storage Dell insieme all’infrastruttura di cui avete
bisogno, suddividendo il relativo costo su 3 anni con 12 canoni
trimestrali anticipati.
Contattaci oggi stesso
per discutere dell’offerta o per saperne di più sulle
soluzioni Dell Financial Services, visita
www.dell.com/DFS
Come funziona– semplice, veloce & facile
1 Seleziona le
macchine
Contattaci2 3 Firma i
contratti
Installa le
macchine4
SommarioUsa il finanziameno per avere di più dal tuo budget IT
Installa la tecnologia che ti serve adesso senza notevoli impatti sul budget
Suddividi il costo e paga mentre benefici dei nuovi asset
Gestisci il tuo budget con canoni fissi e certi
Preserva il capitale circolante per il core business
Altre offerte sono disponibili
* Terms & conditions apply. This offer for Dell eligible hardware financed over 3 years on a Finance lease. It is available to credit qualified commercial customers in Italy. Leasing and financing is provided by
Dell Bank International Limited, trading as Dell Financial Services (DFS) at Innovation House, Cherrywood Science & Technology Park, Cherrywood, Dublin 18, Ireland and is regulated by the Central Bank
of Ireland and authorized and regulated in the UK by the Financial Conduct Authority for consumer hire business. This offer may be changed without notice and is subject to product availability, credit
approval, execution of documentation provided by and acceptable to DFS, and a €15.000 or £12,000 minimum transaction size. Delivery charges will apply and equipment must be insured. Offers not
available for personal, family or household use. Dell and the DELL logo are trademarks of Dell Inc.
Rendi possibili i piani di
aggiornamento dell’infrastruttura con
la nostra promo 36 mesi a tasso zero
Comincia a
pagare5

PORTFOLIO
OVERVIEW AND
SYMPLIFICATION
EXEMPLES

Enterprise-wide solutions, deep functionality
Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Engineered to work better together—and work with what you already have
Agile, Efficient
Enterprise
Business-Class
Connected Solutions
Flexible,
Next-Gen Services
Value-Added
Software
• Servers
• Storage
• Networking
• Applications/workloads
• Data center solutions
• Data center/cloud
• Data protection
• Information mgmt
• Mobile workforce mgmt
• Security
• Tablets
• Laptops
• Desktops
• Workstations
• Virtual desktop (VDI)
• Proactive support, BPO,
Consulting, deployment
• App/cloud/managed
• Security
• Financing

Agile, efficient enterprise systems
Powering the future-ready enterprise
Dell Data Center Infrastructure Selected to maximize IT value with ease
Capabilities
Workloads, virtualization,
software-defined, cloud, big data
Optimized to deliver better results
Dell PowerEdge
Servers
Optimized for energy
efficiency, with any
workload, at any
scale
Dell Storage
Designed for modern
workloads to deliver
lasting value
Dell Networking
Engineered to
improve IT efficiency
and economics
Dell Software
Developed to
simplify IT
management and
mitigate risks
Dell Converged
Infrastructure &
Converged Solutions
Built to accelerate
results and enhance
outcomes

11
Dell Enterprise Server Playbook
Workload-optimized solutions platforms for any size enterprise
The Dell Enterprise Server Solutions Portfolio
Dell
Networking
Dell
Storage
PowerEdg
e T
series
Affordable,
entry-level
tower servers
PowerEdg
e R
series
Rack-optimized
for improved
density
PowerEdg
e
VRTX
Integrated IT
for remote &
branch office
PowerEdg
e M series
Dense modular
IT with central
management
PowerEdg
e C series
Flexible, scale-
out cloud &
HPC solutions
Traditional
Dell
Software
Dell
Services
Dell’s PowerEdge server portfolio is a foundation of a comprehensive enterprise systems portfolio which also
includes:
• Intelligent, self-optimized and auto-tiered SAN, NAS and DAS storage solutions; go to STORAGE PLAYBOOK
• A complete suite of networking products for campus LANs, data centers and wireless networks; go to
NETWORKING PLAYBOOK
• Enterprise software for data center and cloud management, data protection, information management, mobile
workforce management and security; go to SOFTWARE DASHBOARD
• Professional services that simplify the assessment, design, implementation, management and maintenance; go
to Services Navigator: http://navigator.dell.com
PowerEdg
e FX series
Incremental
modular IT with
enterprise
management
Converged Infrastructure
General purpose Distributed applications

Bringing IT all together—Enabling the future-ready
campus
Network scale
End-Userscale
SMB scale
Branch scale
Enterprise scale
10’s of users & endpoints;
minimal IT staff
satellite IT staff
on-site IT staff
Validated solutions for SMB and
Enterprise switching, mobility
and security
Campus
Reference
Architectures

Storage Marketing
Dell Networking product portfolio
Controllers &
Access Points
Outdoor
Indoor
Guest access
and BYOD
W-series ClearPass
Instant access
Points w/ built-
in controller
Wireless &
BYOD
m1000e I/O’s
M6220 M6348 M8024-k MXL
1GbE 10GbE 10/40GbE/FC
IOA
FX System I/O
FN IOM
Fabric & Access Blades
S4810 / 20T
S4810-ON S500
0
S6000
S6000-ON
Fabric & Access Switches
1GbE
10GbE 10GbE/FC 40GbE
S55/S6
0
N2000
N3000 N4000
S3048-
ON
S4048-
ON
N1500X-Series
S610
0
100GbE
Core fabric switches
Z9500
Campus chassis
switches100GbE
Z9100-ON
40GbE
C9000/1000

14

15 Dell - Internal Use - Confidential
Increasing PACE of change requires flexible infrastructure
Security
challenges
Social,
Mobile,
M2M
Big
Data
Globalization
2.0
Green
goals
Business: What fundamental shift will come next?
6 months
Budget: Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure: Must maintain ROI from legacy investments
5 year replacement cycle

Physical to virtual
to software-defined
Scalable
solutions for
private cloud &
XaaS
Software-
driven
solutions
Hyper
ConvergedV
Current IT
Mode 1
New IT
Mode 2
Best-of-breed
systems
System of systems Server-centric,
software-defined
EVOLUTIONARY REVOLU
TIONARY
By 2017, 75% of IT organizations will have a bimodal capability. Gartner
Mode 1 is traditional, emphasizing
scalability, efficiency, safety and accuracy.
Mode 2 is non sequential,
emphasizing agility and speed

Dell - Internal Use - Confidential17
We’re at the intersection of traditional & new IT

18
Empowering your agenda, your way
big data-optimized
Hadoop | Cloudera
workload-ready
Databases | Collaboration | HPC
cloud-ready
Microsoft | VMware | OpenStack
virtual infrastructure-ready
VMware | Microsoft
Future-Ready Enterprise
Traditional IT New IT
software-defined
SDN | SDS | SDDC | VDI
Deliver better
information and peak
performance with ease
Maximize virtualization
benefits, seamlessly
and economically
Build your cloud
computing strategy, on
your terms
Navigate new IT
paradigms without
complexity
Drive fast, actionable
insights with unique
analytics
Scale Speed Save

Confidential
Empowering your agenda, your way
Workload-
ready
Virtual
infrastructure-
ready
Software-
defined
Cloud-
optimized
Big data-
optimized
Traditional IT New IT
Bridges the gap between traditional IT and new IT
Dell Cloud
Manager
Dell Hybrid
Cloud System
Dell Integrated
Systems for
Dell Acceleration
Appliances for
Databases
Scale Speed Savings
Dell Blueprint for
UC&C
Dell Blueprints for
virtualization and
Cloud-Client
Computing (VDI)
Dell Enterprise
Portfolio + Dell
Statistica, Toad Data
Point, Boomi
Dell Blueprint for
Big Data and
Analytics

Maximize
operational
effectiveness
by reducing the
complexities of
infrastructure
management and
optimizing
resource
consumption
Optimize on-premises or cloud-enabled IT by controlling
operating costs and resource utilization
• iDRAC8 with Lifecycle
Controller technology
• Zero touch deployment
Automation
Increase productivity
with replicable
processes that use
fewer manual steps to
perform essential tasks
in less time
• OpenManage Mobile
• iDRAC Quick Sync
• iDRAC Direct
Deliver maximum
uptime and
functionality using
fewer tools
that leverage
embedded, agent-free
management
Simplification
• Fresh Air 2.0
• In-system power
characterization
Improve resource
utilization dramatically
with enhanced
density, energy and
time- saving
advantages for
unparalleled TCO
Resource
Optimization

Innovative systems management simplifies and automates
Save time and cost on day-to-day operations
PowerEdge servers can be discovered and
automatically configured from simple files
over a network, reducing deployment time
and the potential for error. Rack, cable,
and walk away!
PowerEdge servers can automatically
download and apply updates based on
your policies, greatly simplifying
administrator activity and shortening
maintenance windows.
Dramatically reducing the time required to
identify and resolve issues, Dell’s unique
embedded management allows PowerEdge
servers to maintain a continuously updated
health status report that is instantly accessible
by Dell technical support.
With express local deployment and
management, as well as unique NFC-enabled
smart device status reports, you can deploy,
configure and troubleshoot servers with all
the information you need at your fingertips.
Near Field Communications (NFC)
“ZeroTouch” automated deployment Automated server updates
Automated technical support Simplified “at-the-server” management
“We’ve designed for management flexibility. One-to-one management with iDRAC, managing an entire chassis – server, storage
and networking – using Chassis Management Controller, and one-to-many provided through OpenManage Essentials.”

SupportAssist integration with OpenManage Essentials
Dell ProSupport
Remote ServicesCustomer site
Dell Support
Dell
SupportAssist
Diagnostics and logs
Remote remediation
and parts dispatch
Hardware
discovery
Hardware
health status
Hardware
monitoring
Hardware
inventory
Dell
OpenManage
Essentials
Dell ProSupport
Remote Services
• Auto-case creation
• Data analysis

iDRAC8 Technologies - Quick Sync (Overview)
Primary Use Case
• LCD replacement/enhancement
• Update iDRAC locally
Inventory Display
• Service Tag, System Model, Host Name, iDRAC IP,
MAC Address, CPUs, Memory info, etc…
Monitoring Display
• SEL logs, LC logs, Power Output, Temperature,
Global Health, Fans, Power, etc…
http://www.youtube.com/watch?v=hITOahA4cnU

24
Dell Management Plug-in for VMware vCenter
• Monitoring/Alerting
• Deep level detail for inventory, monitoring and
alerting all available inside vCenter
• Dell recommended vCenter actions based on
Dell hardware alerts
• Deployment/Provisioning
• Zero-Touch bare metal hypervisor deployment
without PXE, leveraging Dell Lifecycle Controller
• Firmware Updates
• Ability to deploy BIOS and firmware updates
from vCenter
• Hardware Management
• Online access and renewal of hardware
warranty.
Native VMware vCenter plug-in that streamlines tools and task associated
management and deployment of Dell servers in your virtual environment

Standardizing and streamlining most
common tasks
Reduce
Complexity
Speed
Deployment
Minimize Risk
Video compares the number of tasks with and without the
Dell Management Plug-in for VMware vCenter

“Blueprints” program launched to address reference
architecture and engineered solution opportunity
Enterprise TAM quickly
shifting to converged
The Pan-Dell “Blueprints” program
3% 6%
4%
Integrated Systems
Reference Architecture
DIY with
best of breed
Appliances
CY 2017
15%
68%
11%
4%
CY 2013
90%
TAM by Deployment Model
% of total infrastructure spend
• Helps address need for a Dell POV on key solution areas
• Offer the chance to tell a Pan-Dell data center story to customers and channel
partners, in conjunction with key alliance partners and ISVs
• Offers included Ref Architectures and Engineered solutions, engineered and
maintained by Solutions Engineering, partner validated, supported and deployed
by Dell Services & implementation partners
• Addressed within marketing campaigns and supported by whitepapers, competitive
claims, interline positioning, sizing and deployment guides, sales tools (e.g. TCO)
Dell Blueprints
Reference Architectures Engineered Solutions
Best practices Pre-packaged solutions
DellStar template with flexible configuration DellStar template with fixed configuration
Deployed leveraging Deployment Guide Delivered pre-configured and pre-assembled
Allows sizing changes & configuration flexibility Prescriptive configuration with minimal choices
Large number of Reference Architectures Select number of Engineered Solutions

DellBlueprint Portfolio
500-12000
user/mailboxes
Microsoft
SharePoint,
Lync, Exchange
Ref Arch
End to End
CCC Ref Arch
from client to
datacenter (up
to 10k+ users)
Red Hat
Openstack Ref
Arch (S,M, L
sizing)
With ASM,
DCM
Ref Arch with
Cloudera
Hadooop, SAP
Hana, with
Boomi,
Statistica,
SharePlex etc..
Oracle (OLAP,
OLTP) & SQL
(incl Fast Track)
Ref Arch with
sizing with
TOAD,
SharePlex, etc..
HPC Ref Arch –
NFS, HSS &
Intel Edition
(IEEL) (S, M, L
sizing)
50-1000 VMs
MS Hyper-V &
VMware ESX
Ref Arch
(S, M, L)
Cloud Platform
System (CPS)
New
Dell Acceleration
Appliance for
Databases
(DaaD)
Dell Intg Solution
for Oracle
Database 12c
(DISOD)
XC Series
Dell Genomics
Platform
New
Ref Arch
Engineered
Solutions
XC Series
DISOBA (Oracle
Biz Analytics)
Analytics
Platform
System

The Dell Blueprint Enablement Kit
For Direct Sales, Channel Partners & Global SIs
“Why Dell for…”
Solution Brief
Blueprint Illustrations
Customer
Presentation Deployment
Guides
TechCenter Updates
Sizing Guidelines
Blueprint Summary
Customer
Value/Testimonials/Claims
Reference
Architectures &
Engineered Solutions

29
CONVERGED
SOLUTIONS

Dell Server Marketing
Options to solve needs of any Environment
• Similar building block of compute to provide a
comparable solution for branch offices to datacenter to
co-location hosting.
• Commonality helps reduce complexity of IT
infrastructure, lowers OPEX and support costs while
increasing efficiency
• Optimized to help solve physical density, cooling and
power needs
Options for any Workload
• Solution choices with different ratios of compute,
storage types, and I/O deliver optimized application
performance for traditional and emerging workloads
• Flexibility to easily reassign or add resources
accordingly when application demand increases or
additional workloads are needed
SMB/Remote
Office
Rack/Blade
Datacenter
Traditional Blade
Datacenter
Traditional Rack
Datacenter
13G servers provide
more storage flexibility
than ever before
The ideal all in one:
PowerEdge VRTX
FX2 building blocks
designed to fit any
workload
Designed for modular
stability and full
networking integration
Dell Converged – Differentiated Solutions
A broad portfolio utilizing common design tenants

All-in-one 10G networking, compute, storage
M1000e Converged Blade Data Center
Converged infrastructure
Industry-leading converged server/storage/networking
First quarter
height blade
(M420)
First enterprise-
class storage blade
(PS-M4110)
Integrated chassis,
storage and
MXL management
Industry leading
40GbE DCB
blade switch
(MXL)
+++

EqualLogic storage blade
• Data center “in a box” solution for
remote offices
– 2 slots wide, 1/2 height
form factor
– Purpose built
– Inside the chassis storage
ideal due to simplicity of configuration
and management
– 14 drives
– SAS, SAS-NL, SSD
• PS4000 class system
– Scales into full PS series
product family

Datacenter
+ +
=+
3

Soluzione tipica: esempi “datacenter” reali…
Enterprise
Class
Racking
Power
Distribution
Enterprise
Cooling
System
NTP Server
Cable
Management

Soluzione DELL al problema
Dell PowerEdge VRTX

PowerEdge VRTX – Making the complex simpleA simple and right-sized solution to manage and consolidate business applications in 2-3 virtualized
servers with shared storage, all at an affordable price
Current environment
Complex, Inefficient, Rigid
Simple, Efficient, Versatile
Consolidation,
virtualization
capable
Optimal size,
acoustics &
power
Easy to
manage
Affordable
Versatile and
scalable
https://www.youtube.com/watch?v=16IlDQnIMrk

Global Marketing37
PowerEdge VRTX – Front & Rear Views
LCD Display
Panel
Up to 4 PowerEdge
M-Series Servers
Internal low
latency, fast
storage
Shared Storage
25 x 2.5” or 12 x 3.5” (expandable)
8 External
PCIe Slots
Hot Plug
Redundant
PSUs
Remote
Management
Ports
Locking Front
Cover
Shared
DVD
KVM
Ports
Hot Plug
Redundan
t Blowers8 RJ45
NIC ports

Geographical View for PowerEdge VRTX
38
Geographical View for
PowerEdge VRTX
• Industry-first geographical view
of distributed VRTX systems
• Rapid, at-a-glance identification
of remote system location and
health status via color-coded
icons
• Easy to use and intuitive
compared to traditional “tree”
hierarchical view
• Seamlessly linked to
OpenManage Essentials to
perform management tasks
Traditional tree view of remote systems
Rapid assessment of remote system health

Typical config: Discrete
servers & storage,
consolidated networking
& separate management
Typical config:
Consolidated servers,
server-based storage &
networking & integrated
management
• Investment protection
• Mature technology
• Ease of deployment
• Performance–
dedicated processing
• Capacity efficiency
• Deployment flexibility
• Low acquisition cost
• Comprehensive systems
mgmt. at all levels
• Open source
• Building block
architectures
• New IT service models
Traditional Data
Center needs
New Data
Center needs
PowerEdge FX
with
integrated Dell
networking
& storage
The first converged infrastructure
designed specifically for a Software-Defined Data Center

Changing Data Center Dynamics
Strong for
• Small initial investment size
• Standard form factor
• Simple to cool or power
• Industry standard PCI slots
• Small fault domain
Limited for
• Not the most dense
• Lack of cable aggregation
• No sharing of power and cooling for efficiency
Rack Servers Blade Servers
Strong for
• Up to 60% better density
• Full server & switching modularity
• Faster physical deployment
• Easy group management
• Integrated switching up to 94% cable agg
• Best per node cooling and power
Limited for
• Suboptimal for DAS support
• Poor economics for initial purchase of small
increments
• No PCI flexibility
Rack Servers
Data Center Customers have had to chose between rack and blade
deployments - each optimized for a specific deployment

The best of both worlds!
What do you get when you combine the best of blades and
rack servers?
Density and
shared
infrastructure
efficiency
BLADES
Simplicity and
cost benefits
RACKS
* This is an animated slide
A 2U rack-based
converged computing platform
41

The FX architecture is designed to make building workload
specific solutions as easy as putting blocks together
I/O Block
Storage
Block
Management
Block
Compute
Block
Compute
Block
Compute
Block
Storage
Block
Storage
Block
Storage
Block
Storage
Block
Deploy only the resources you need...
Only when you need them.
42

The Dell FX architecture
Converged infrastructure provides data centers and private clouds
with efficiencies of shared power, networking, I/O and
management, as well as greater overall density
The 2U high rack-based FX2 converged infrastructure enclosure can
host different blocks of compute and storage resources –
depending on workload needs.
Server
DAS StorageServer
Server
DAS StorageServer Server
Server Server Server ServerServer
43
in allegato

The PowerEdge FX2 enclosure
Rear view of FX2s enclosure
1Gb passthru IO shown, 10Gb SFP+ & FN IO Aggregator options available
4 FC630 server blocks in a fully loaded FX2 enclosure
each with 8 1.8” SSDs
44

FX2: Vision (Composite)
1.8” Hot Plug SSD:
2U Rack

SOFTWARE DEFINED
DATACENTER
AND
HYPERCONVERGED
SOLUTIONS

SDDC: Enabling the Future Ready Enterprise
Software-Defined Storage Software-Defined Networking
Software-Defined Computing
Workload ready + Virtual Infrastructure Ready + Software-defined & cloud ready

48
Converging compute,
storage and virtualization
Server
Network
Shared
Storage
(SAN/NAS)
Hyperconvergence Solves the Data Problem

DELL XC Powered by Nutanix: Built for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-based…
• High performance
• Linear scalability
• VM-centric design
 Compute  Storage
DELL XC

• Dell - Internal Use - Confidential
Dell XC Series Powered by Nutanix Software
Disruptive Architecture
Single Storage Pool - Natively Supports
Snapshots Clones Compression De-duplication Powerful Analytics
VMVM VMVM VMVM
Storage
Flash+HDD
Memory Compute
Storage
Flash+HDD
Memory Compute
Storage
Flash+HDD
Memory Compute
ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV ESXi or Hyper-v or AHV
CVM CVM CVM
Controller VM
(One per node)
Application
Workloads
AHV= Acropolis Hypervisor based on Open Source
High Performance
• Convergence eliminates
bottlenecks
• Linear performance at scale
Optimal Scalability
• Scale one node at a time
• Expand cluster capacity
with
zero downtime
Highly Reliable
• No single point of failure
• Self healing
• Comprehensive system
monitoring

Data Protection
Services
Data Reduction
Services
System Resilience
Services
Intelligent Data
Tiering Services
Analytics and
Monitoring
Prism Acropolis
Infrastructure
Management
Web-Scale Foundation Platform
Scale-out Control Plane Scale-out Data Plane
Distributed
Metadata Store
VM-aware Core
Data Services
Cluster
Bootstrap
Director
Hypervisor
Interface
Configurator,
Orchestrator…
VM VM
Integrated Data Protection
SaaS-based Insights
Nutanix Software
AHV= Acropolis Hypervisor based on Open Source

Revolutionary: SDS offer summary
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutions
End to end solution architectures | Global services and support | Dell Data Protection for SDS
Dell
Offering
XC Appliance
Powered by Nutanix
SW
Dell’s VSAN Ready
Nodes, Dell
Engineered solutions
for VMware EVO:RAIL
Validated PE 730 +
MD JBOD + Nexenta
SW
Most Dell Servers +
MD JBOD + MS
Storage Spaces
PowerEdge servers +
Red Hat Inktank
Ceph + Openstack
Customer
Value
• Hypervisor
agnostic
• Richer Storage
Features
• Familiar and easy
management for
VMware admins
• Built on VMware
investments
• Highly flexible,
feature-rich
storage built on
ZFS
• NetApp
Replacement
• Seamlessly
connect to
Windows Server
based compute
layer
• Integrate into
Microsoft
management
• Open-source
technology
designed for highly
scalable
environments with
strong ties into
Open Stack
Primary
Use
case
High performance
VDI
Small scale, non
mission critical
storage for VMware
Cheap and deep file
storage
Scale-out storage
platform for
Microsoft Cloud
Advanced private
cloud
Hyper-Converged

Mainstream (Core IT)
• Virtualized
• Tier 2 Databases
• Collaboration
• VDI, Private Cloud
• VMware, Citrix, Hyper-V
Specialized
• Vertical, LOB Specific
• Big Data
• HPTC, CCTV, PACS: need
inexpensive data stores
Workload & Use Case Sweet Spots Aligned to Portfolio
Mission Critical
• High Performance
• OLTP
• Datacenter scale business
Microsoft Storage Spaces
Evolutionary / Traditional IT
Customer comfortable with current
technologies
Architectures evolving over time
with advanced capabilities
Revolutionary / New IT
Willing to consider new
architectural paths
Latest generation of cross LOB &
partnering for granular use cases
Backup, Recovery, Archiving & BC/DR: DL, DR, Tape
SC Series/FS Series
PS Series/FS Series
MD3000 Series
-XC
SC 2000 Series

54 Solutions TeamConfidentialDell - Internal Use - Confidential
DPACK: cos’è
• Dell’s Performance Analysis Collection Kit
or DPACK è:
– Lightweight
– Remote
– Agentless
– Tool di campionamento che supporta il
monitoraggio di molti server aggregati in
un singolo file.
• Produce un report personalizzato
• DPACK supporta il monitoraggio di
Windows, Linux, o cluster VMware
attraverso vCenter.
• Uno strumento che ci aiuta a prendere le
decisioni migliori.
5
4

55 Solutions TeamConfidentialDell - Internal Use - Confidential
STORAGE OVERVIEW
SC DETAILS

56 Solutions Team
Caratteristiche
Primary Storage
Feature MS Series PS Series SC Series
Sizing TB/10/100TB TB/10/100TB 10TB/PB
Consolidamento
Virtualizzazione
Snapshot
Management
10 Gbit Ethernet
Integrazione applicativa
Virtualizzazione storage
Tiering e Automazione
Thin Provisioning
Advanced monitoring
Replica Asincrona
Replica Sincrona
La più alta scalabilità
SAS / FC / iSCSI / FCoE / / / -- -- / -- / / -- / -- / / --
NAS
Completa Parziale Esclusiva

NEW - Dell Storage Manager
SCOS 7.0 - Game-changing innovation
FS Series
PS Series
SC Series
Deduplication
$0.45/GB for flash, $0.05 HDD
QoS
Meet cloud SLAs, prioritize
resources by workload
VVOLs
VMware scalability,
efficiency and control
NEW - SCOS 7.0 Enhancements
More efficiency, greater control
DSM

Extending the boundaries of Intelligent Data Placement
Dell now builds on key Data Progression advantages to optimize enterprise storage at all levels
Server
Intelligent
Data
Placement
High-performance
storage tiers
Cold storage
Fluid Cache
Industry-leading
flash optimization
Intelligent compression
Enhanced availability
Secure storage

59
Dell’s Proven Approach
1 – Develop enterprise-class technology (advantage)
2 – Provide more affordable access to this technology
SC Series
(Compellent)
enterprise
advantage
• Modern storage
architectures
– Agile, intelligent
– Self-optimizing
• Right data, right place,
right time, right cost
– Hot data on Flash
– Cold storage at the lowest $/GB
– Automated data mobility
• Maximum efficiency
and performance
SC
8000

60

Enterprise performance
You can afford to put ALL your
hot data on flash!
Unprecedented value
Standalone or ROBO deployment
Best-in-class intelligence
Self-optimizing, self-provisioning
Enterprise storage
advantage for small and
mid-sized deployments
than competing
arrays for pure flash
72%lower
cost
Up
to
All-Flash and
hybrid solutions
starting at $25K
Dell Storage
SC4020
Expandable
to 500TB
Space-saving format

62
Dell Storage SC4000 Series
Enterprise storage advantage for small and mid-size deployments
Dual
hot-swap
controller
s
24 internal
drive slots
2U
SC4020 model – “All-in-one” array
Flash-optimized
(all-flash or hybrid configs)
Optional expansion enclosures
(SC200, SC220, SC280)
Hardware Highlights Software Highlights
FC and/or iSCSI network ports* Unified management with SC8000
Up to 192 drives (500TB) per system Same optional feature licenses as SC8000
Embedded SAS back-end for expansion Value-priced “base” pricing covers 48 drives
• SCOS Core bundle (includes Compression)
• Remote Data Protection bundle (includes
Live Volume)
• Performance bundle
NAS support via optional FS8600 front-end
FC and iSCSI replication
Copilot enterprise support: Same range of options as the current SC8000 products
+ Features Intel® Xeon® Processor E3-
1265L v2, 2.50GHz, 4 cores, 8M
cache
+
* SC6.6 enables simultaneous multi-protocol
option, see later slides for details

Fully-virtualized storage radically improves utilization
100% of SC customers use thin provisioningDID YOU KNOW?
$$$ – Must
purchase full
allocation for
each volume
SC Series
Dynamic Capacity Advantage
 No pre-allocation required
 Free space auto-recovered
 Snapshots are thin provisioned
 “Thin” data migrations
Traditional Storage
Standard provisioning
• Volumes are
separately
provisioned,
and must be
pre-allocated
• Volume space assigned “as
needed” from virtualized,
dynamically shared pool
Buy
fewer
drives
Volume B data
Volume A data
Unassigned
Drives NOT
purchased
Legacy
Traditional
SANS
Volume B
(unused
allocation)
Volume B data
Volume A data
Volume A
(unused
allocation)

Tenets of Dell Storage SC Series
• Simplify management
• Ideal for virtual servers
• Independence from
drive type, interface
type and RAID
• “No waste” when
storing data
• Buy fewer disk drives
• Save on energy and
floor space
• Sophisticated data
movement engine
• Set policies and let
the system run
• Optimized data
placement
• Block-level intelligence
• Manages data inside
the volume
• Tracks frequency
of access
• Enables unique
feature/benefits
Virtualization Intelligence
Automation Utilization
SS
D
FC SA
S
SAT
ARAID
10
RAID 5 RAID
615
K
10K 7.2
K
METADAT
A
Data about
the data.
Tier 2
Tier 2
Tier 1
Tier 3
Disks not
purchased
Unused allocation
Data
Data
64

1) Data Progression auto-tiering
Proven, trusted technology constantly optimizes your environment
Achieve simultaneous
performance and cost goals
• Directs ALL incoming writes to
Tier 1 drives at fastest RAID levels
• Moves inactive data to lower-cost
drives, space-efficient RAID levels
Enables cost-effective all-flash
and hybrid solutions
• Separates reads from writes
Seamless integration with
Storage Center OS
• Snapshots, Replication, FCFS
Buy fewer of your most expensive
drives – and use them all to
maximum advantage
Read-intensive
SSD or
15K SAS
7.2K SAS
Write-intensive
SSD
Granular
page size
movement
Tier 1
Tier 2
Tier 3

2) Flash-optimized arrays
Multiple SSD tiers provide highest performance at lowest cost
Performance
Cost
savings
Dell SC Series combines SSD types to give you
the performance of an “all-WI” array…
ALL incoming writes
go to WI SSDs
…for the price of an “all-RI” array.
RI used for
reads only
(no speed
decrease)
Automatic
progression
to RI drives
Fast
writes
Fast
reads
Longer
drive life
(RI drives get
fewer writes)
Tier 1
Tier 2
Other arrays force you to
choose a single SSD type
$$$ Higher cost
Fast
writes
Fast
reads
Long
lifespan
Write-intensive SSD
$ Lower cost
Slower
writes
Fast
reads
Shorter
lifespan
Read-intensive SSD
OR

3) All-flash or Hybrid arrays evolve with your needs
= RI SSD= WI SSD = HDD
Entry-Level Flash Flash-Optimized
$25K AFA
All-flash
All-flash
Hybrid
Start small
Add more SSDs
Add HDD tier
for additional
cost savings

4) RAID Tiering – additional optimization within a tier
Other arrays force TOUGH
CHOICES: speed or capacity?
OR
All drives must be pre-allocated
for a single RAID level
All
RAID 5/6
Fewer
drives,
but slower
writes
Dell SC Series gives you MORE
performance with FEWER drives
 Multiple RAID levels per drive
 Dynamic provisioning across all drives –
no need to pre-allocate
5/6
RAID 10
“write layer”
RAID 5/6
used only
for reads
(same speed)
RAID auto-
expands,
contracts as
needed
10
5/6
Speed AND efficient
capacity utilization
All
RAID 10
Fast
writes,
but
requires
many
drives

Dell Solutions for Data Center Innovation

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