1. H-art innovation profile
Padova Forum della ricerca e dell’innovazione, Maggio ‘08
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2. H-art is an interactive media agency
Delivers vision & consultancy, state of the art technology,
high-end interface design in the world of interactive media.
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3. The scenario we’re in...
... the innovation of the
NET ... and customer
relationship ...
... or user engagement
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4. 08 NewMedia Landscape
The will to partecipate, to create, to contribute and dialogue is at Recent history
its maximum. People want to be involved and desire to share.
Everything. The Consumer was named
“man of the Year” as for
2007 by Time Magazine.
He is more and more the
Management
More frequently from mobile too.
true protagonist of media
landscape. Terms like UGC
or Advocacy are daily used
in many biz tables
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5. Amazon sells the same products as competitors such as
Barnesandnoble.com, and they receive the same product
descriptions, cover images, and editorial content from their
vendors.
But Amazon has made a science of user engagement. They have
an order of magnitude more user reviews, invitations to
participate in varied ways on virtually every page and even more
importantly, they use user activity to produce better search
results.
While a Barnesandnoble.com search is likely to lead with the
company's own products, or sponsored results, Amazon always
leads with quot;most popularquot;, a real-time computation based not
only on sales but other factors that Amazon insiders call the
quot;flowquot; around products.
Tim O'Reilly - O’Reilly Media, Inc., tim@oreilly.com
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6. Let’s have a look at a book on Amazon
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7. What about Brands?
How
Si aprono, condividono maggiormente. Osservano, ascoltano, cambiano.
Rendono contenuti e applicazioni riutilizzabili A Greener Apple: Una Online petition alla Apple
o interfacciabili gratuitamente da terzi. di Green Peace
Sono sempre più orientate all’Open Source e la risposta ufficiale di Steve Jobs su apple.com
e ai Mashup (Web Services & Api Based)
Cercano altre forme di visibilità. Portano l’esperienza digitale sempre più anche
I am the media, nel mondo fisico.
mi fido di “una persona come me” Il Diesel fashion show al Pitti con la proiezioni
olografica lungo il catwalk.
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8. H-art offering
H-art is where brand strategies and targets get in touch with common people.
Where companies try to find effective contents, services and experiences to deliver
through interactive interfaces. And people have to find them, have to use them.
web mobile ip-based TV
brand strategies contents, services digital interfaces common people
and targets experiences
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9. H-art Services
New
Web Development
Interactive
Channels sdfg Interactive
Marketing
Strategic Planning Mobile Websites & Applications Interactive advertising creative
Analysis & Information Ip-based TV Interfaces Blog Marketing & Digital PR
architecture
Viral campaigns & promotion
New Devices Interfaces
Web Design & Development
Search Engine Marketing
Content Management & Analytics & optimization
Technology Solutions
e-commerce
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10. H-art is more than H-art
H-art is a company growing in H-Farm.
In the field of interactive media, H-art in collaboration with some other H-Farm companies can deliver
immersive and effective cross-media projects.
3D Modelling
Sound Design
Post Production
Flash Programming
Interface & Interaction Design
Video Formatting & Production
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11. 3 main project triggers for H-art
real value usable used experience
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12. Grazie
Ogni diritto sul presente lavoro è di proprietà di H-art S.r.L.
La riproduzione, la pubblicazione e la distribuzione, totale o parziale,
di tutto il materiale contenuto in questo documento
sono espressamente vietate.
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H-art is a company growing in H-farm
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H-art © 2007 - All rights reserved