Globalisation 2.0 - How digital is crushing industry boundaries

2. © 2015 VisionMobile VisionMobile|Theanalystsofthedevelopereconomy We help companies understand developers and create winning ecosystems media presence trusted by mainstream media clients Our research is trusted by 2

3. © 2015 VisionMobile Reports & data subscriptions Our research helps companies understand developers and create winning ecosystems Join the syndicated research waves to understand the “who”, “what”, and “why” of developer attitudes and experiences, on the largest scale possible. 3 VisionMobile|Whatwedo Developer Experience Tracking August 2015 August 2015 Developer Megatrends H1 2015 © 2015 VisionMobile1 DEVELOPER MEGATRENDS H1 2015 © 2015 VisionMobile.com May 2015 Access developer trends through 12 reports a year Slice & dice millions of developer data points If you could talk to 10,000+ developers what would you ask them?

9. © 2015 VisionMobile Traditionalboundariesbetweenindustriesaredisappearing 9 2012 HomeKit Health / Watch CarPlay Nest Fit / Wear Android Auto Echo / Alexa N/A Kindle Fire Fire TV Mi Band + …Mi / MIUI Mi note Mi TV / Mi Box 2015 Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows WindowsWindows Phone Xbox PC smartphone tablet smart TV smart home Cortana Health / Band Windows in the Car ? Amazon.com Fire Phone N/A N/A N/A Mi Smart Home + … health / wearables connected car

11. © 2015 VisionMobile Flashbacktomobile:threebusinessmodelsformobiledevices 11 Source: VisionMobile emerging model hardware = distribution traditional model hardware = profits No Name take most profits “demolition derby” break-even or lose money

16. © 2015 VisionMobilehttps://jawbone.com/marketplace16 Automatic:anOBDplugasanenablerfordistributionplatform forinsuranceandcarservices Raised$24MinQ22015fromUSAAandCDKGlobal http://www.reuters.com/article/2015/06/25/ca-automatic-labs-idUSnBw255375a+100+BSW20150625

19. © 2015 VisionMobile value creation value capture value delivery 19 industry A A new type of business model emerges value creation value capture value delivery traditional business models asymmetric business models industry A industry B

21. © 2015 VisionMobile Asymmetricbusinessmodelscreateunfaircompetitiveadvantage softwarehandsets e-commerce advertising Messenger WhatsApp 21 telecoms Google Play ad sales Google Fiber Google Fi Android handsets Google Wallet ad sales devices App Store iDevices

22. © 2015 VisionMobile Asymmetricbusinessmodelscreateunfaircompetitiveadvantage value capturevalue creation softwarehandsets e-commerce telecoms profit transfer 22 insurance Amazon app store e-commerce Kindle Fire employee benefits plan free life insurance as long as you ‘re a subscriber free HR software

24. © 2015 VisionMobile Developersareconquering…thewrist Apple Watch 3,500+ apps Android Wear 2,300+ apps Pebble 1,400+ apps Source: Apple, Pebble, Android Wear Center, VisionMobile estimates (Q1 2015)24

25. © 2015 VisionMobile Developersareconquering…thehome There are a lot of things that we’re not going to be able to build. We want to work with developers who bring other great ideas in the mix. […] The iPhone was great - it had 5 apps on it when it shipped. Now it has a million apps on it. The opportunity in the home is going to be pretty close.Tony Fadell ex-Apple, CEO Nest https://www.youtube.com/watch?v=377oDvnrk5M&t=20m40s (edited for clarity) a small selection of Smart Home platforms and APIs 25

26. © 2015 VisionMobile Developersareconquering…thesky There are a lot of industrial use cases that DJI can’t build the software for, but developers can come and create software for industrial companies. Developers are already using our SDK to build apps to help control drones for agriculture, construction, and mining.Michael Perry DJI http://techcrunch.com/2015/05/06/dji-drone-platform/ “Android for drones” http://dronekit.io/ Raised $75M to build an industrial UAV developer platform (May 2015) http://dev.dji.com/ An operating system for commercial drones http://www.airware.com/developers 26

27. © 2015 VisionMobile Developersareconquering…thecar Aftermarket solutions for any car, 250+ OBD apps in Google Play, growing support from big players API available by invite only 40 new vehicle models in 2015 API publicly available (Nov 2014) Apps can be published on Google Play (Mar 2015) First models in 2015 27

28. © 2015 VisionMobile Automatic:Fromastandaloneproducttoaninnovationecosystem connecting drivers to the rest of their life – 320 recipes on IFTTT 28 social service trip logging location smart home wearables works with any car through OBD-II plug offers selection of own services for smart car experience

30. © 2015 VisionMobile Developersextendyourbusinessmodel 30 value creation value capture value delivery developers as extenders to new use cases, and partners into new alliances developers as distribution reaching new users & new markets developers as customers Source: VisionMobile developers as the innovators

34. © 2015 VisionMobile Knowledge. Passion. Innovation. Andreas Constantinou Director & Founder andreas@visionmobile.com @andreascon Understand developers Talk to us Work With us If you could speak to 20,000 developers, what would you ask them? Michael Vakulenko Strategy Director michael@visionmobile.com @mvakulenko

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