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National Sales Survey


                                        Nancy Mathioudaki,
                                                        Partner,
                                       EMEA CPS Practice Leader
                                             Stanton Chase Int'l




     Sales Convention, June 17, 2009
Demographics


   Duration: 13/05/09 - 22/05/09
   Sample: 980
   Answered: 372 (37.9%)
   Gender: 93.6%: Male
             6.4%: Female
   Age: 50.6%: 40-49
   Level of seniority:
    –   Bus. Development Managers
    –   Sales Managers & Directors
    –   Commercial Managers & Directors
372 Sales Executives: Sector
representation & headcount




How many salespeople are in your sales force within your organization?

                                                Note 980,000 companies
                                                (500 companies > 50 mio Euros
                                                turnover)
The two factors that have affected most, in
recent years, your role as Top Sales
Executive



 "Greece is a mature
      market"




* in a scale from 4 to 1
What are the most important priorities
of your department?




* in a scale from 8 to 1
Which is your most important concerns
about your clients?
                   Example: CPS companies are entering
                   into Pharma % vice versa




* non duplicated
How important are the following
attributes for a Top Sales Executive to be
successful?




* up to 3 answers
Rank in order of importance the
experience/ knowledge companies seek
from their Top Sales Executives
Rank in order of importance the
competencies companies seek from their
Top Sales Executives

                            Top 7 competencies




* in a scale from 12 to 1
For which functions are you experiencing
shortage of talent?




* up to 3 answers
What support functions or technologies
will be most critical to the success of
sales?




* results non duplicated based on 100 free text answers
Which sub-function of Sales, do you
think will be in demand the next 12
months?

                                            3

                                            2




                                            1



              In search for new channels/
                     incremental $
How do you feel about your
employment prospects in the next 12
months?
         92.2%    OPTIMISM
How do you think your role will be
influenced within the current financial
climate?

            92.2%     OPTIMISM
It will be strengthened, in what aspects?

                           1. Leadership
                               25.0%
      2. Business                                    3. Recruit
     Development                                       Talent
         17.3%              4. Customer                 15.4%
                            Relationship
     5. Experienced            11.5%              5. Flexibility in
         People                                       Decision
          9.6%                                         Making
                                                        5.7%



It will be weakened, in what aspects?
     (7.8%)
  "Reduction of flexibility in sales policies"
  "Reduction of marketing investments"
  "Less consumer buying power"
  "Sales is the 1st to be blamed"
In which industry sectors, do you believe
there will be opportunities for Top Sales
Executives?



                                       mos
                                       t




                                       least




* up to 3 answers
What do you consider you need to
develop in order to achieve your career
goals?
                    Career Management




* up to 3 answers
How important are the following factors
in your job satisfaction?

            "VERY IMPORTANT"/ TOP
            7




                                      4$




                                    New
                                    trend
How interested are you in investigating a
new career opportunity?




Why would you pursue a new job/ career change?

Seek career development 58.9%
How do you search the market for possible
openings?




* more than 1 answer
Are you willing to relocate if the right
career opportunity arises?




Where would you relocate?




* more than 1 answer
Now What?
How you Grow Client
Relationships During an
Economic Contraction?
Clients
                           Firms Are:
Are:
   Demanding more value      Trying to leverage their
Price + Benefits = Value       complex organizations
                               ◦ Geography
                               ◦ Functions
   Consolidating

                              Expanding their
   Scared & Uncertain
                               capabilities, wanting a
                               stable client base

                              Dealing with excess
                               capacity
Working with clients during tough
times
   Showing creativity & flexibility
   Giving ideas for dealing with extraordinary circumstances
   Helping them become more efficient in their spending
   Sharing market intelligence as a way to “stay in touch”
   Refocusing in your core clients
   Adding value …
   ABOVE ALL, REDOUBLING FACE TIME
The real economic returns

 Level                How a Client Would Describe it

 1. Contact           “We’ve met …”

 2. Acquaintance      “I’ve known him for a while …”

 3. Expert            “He is knowledgeable in that area, and did excellent
                      work for us”
 4. Steady Supplier   “We’ve had a relationship for a while now – they
                      consistently deliver”

 5. Trusted Advisor   “I really trust his judgment and use him as a
                      sounding board for tough issues”
 6. Trusted Partner   “I view him as a long-term partner in growing our
                      business”
Your saying!...
   «Πρέπει να έχω στρατηγική, όχι να στοκάρω»

   «Το κέρδος δεν είναι πια άμεσο, πρέπει να χτίσεις στη
    σχέση, αν αντέχεις να το κάνεις»

   «Είμαστε μοναχικοί λύκοι εμείς»

   «ΓΙΑ ΤΗΝ ΚΡΙΣΗ  Είμαστε μαθημένοι στα δύσκολα...
    Πάντα είχαμε τη ρευστότητα σαν παράγοντα»

   «ΓΙΑ ΤΗΝ ΟΜΑΔΑ  Το μεγάλο μυστικό για την τέλεια
    ομάδα είναι να έχεις 1 παλιό, 1 μουρλό, 1 συντηρητικό» !!!
…Your saying!...


   «Σήμερα πρέπει να είσαι πιο ειλικρινής με τους πελάτες –
    ανοιχτά χαρτιά»

   «Οι πωλήσεις δεν είναι δημόσιες σχέσεις. Απαιτείται γνώσεις
    ψυχολογίας, oικονομικών, marketing, Supply chain»

   «Είμαστε οι πρώτοι που καταγράφουμε τις νέες τάσεις
    καταναλωτών (πριν από τις έρευνες του marketing)»
…Your saying!

   «Ανακοίνωσα στους γονείς μου ότι θα πάω πωλητής στην
    Procter – έκλαιγαν 2 μέρες. «Πλασιέ θα γίνεις?» Πριν 18 χρόνια
    το marketing ήταν το επάγγελμα για τους πτυχιούχους.»

   «Όταν ξεκίνησα περίσσευαν τα προσόντα μου. Τώρα κοιτάω
    από τα νέα άτομα στην ομάδα μου σπουδές, προσωπικότητα,
    στήσιμο, να είναι δεκτικοί στο feedback, να αρθρώνουν λόγο
    και να αναδεικνύουν προτερήματα, να πλησιάζουν τον πελάτη
    συναισθηματικά»
In a country where …

   The citizens joke around visions and values are hit
   There is no “responsibility” in the public sector
   The citizens feel insecure
   The companies face abrupt profit loss
   The environment starts to become a concern
   “Energy” is crucial issue
We are living in exponential times

    The top-10 in demand jobs in 2010 did not exist in
     2004

    We prepare students for jobs that don’t yet exist …
     ◦ Using technologies that have not been invented
     ◦ In order to solve problems we don’t even know
       are problems yet
VIDEO
"Greatness is never a given. It must be earned. Our journey
has never been one of short-cuts or settling for less. It has
not been the path for the faint-hearted — for those who
prefer leisure over work, or seek only the pleasures of riches
and fame. Rather, it has been the risk-takers, the doers, the
makers of things…
There is nothing so satisfying to the spirit, so defining of our
character, than giving our all to a difficult task"
                                                - Barack Obama's speech
Do not stop RECREATING yourself
THANK YOU FOR YOUR
    ATTENTION!



  THANK YOU IPE!

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Sales Survey 2009

  • 1. National Sales Survey Nancy Mathioudaki, Partner, EMEA CPS Practice Leader Stanton Chase Int'l Sales Convention, June 17, 2009
  • 2. Demographics  Duration: 13/05/09 - 22/05/09  Sample: 980  Answered: 372 (37.9%)  Gender: 93.6%: Male 6.4%: Female  Age: 50.6%: 40-49  Level of seniority: – Bus. Development Managers – Sales Managers & Directors – Commercial Managers & Directors
  • 3. 372 Sales Executives: Sector representation & headcount How many salespeople are in your sales force within your organization? Note 980,000 companies (500 companies > 50 mio Euros turnover)
  • 4. The two factors that have affected most, in recent years, your role as Top Sales Executive "Greece is a mature market" * in a scale from 4 to 1
  • 5. What are the most important priorities of your department? * in a scale from 8 to 1
  • 6. Which is your most important concerns about your clients? Example: CPS companies are entering into Pharma % vice versa * non duplicated
  • 7. How important are the following attributes for a Top Sales Executive to be successful? * up to 3 answers
  • 8. Rank in order of importance the experience/ knowledge companies seek from their Top Sales Executives
  • 9. Rank in order of importance the competencies companies seek from their Top Sales Executives Top 7 competencies * in a scale from 12 to 1
  • 10. For which functions are you experiencing shortage of talent? * up to 3 answers
  • 11. What support functions or technologies will be most critical to the success of sales? * results non duplicated based on 100 free text answers
  • 12. Which sub-function of Sales, do you think will be in demand the next 12 months? 3 2 1 In search for new channels/ incremental $
  • 13. How do you feel about your employment prospects in the next 12 months? 92.2% OPTIMISM
  • 14. How do you think your role will be influenced within the current financial climate? 92.2% OPTIMISM
  • 15. It will be strengthened, in what aspects? 1. Leadership 25.0% 2. Business 3. Recruit Development Talent 17.3% 4. Customer 15.4% Relationship 5. Experienced 11.5% 5. Flexibility in People Decision 9.6% Making 5.7% It will be weakened, in what aspects? (7.8%)  "Reduction of flexibility in sales policies"  "Reduction of marketing investments"  "Less consumer buying power"  "Sales is the 1st to be blamed"
  • 16. In which industry sectors, do you believe there will be opportunities for Top Sales Executives? mos t least * up to 3 answers
  • 17. What do you consider you need to develop in order to achieve your career goals? Career Management * up to 3 answers
  • 18. How important are the following factors in your job satisfaction? "VERY IMPORTANT"/ TOP 7 4$ New trend
  • 19. How interested are you in investigating a new career opportunity? Why would you pursue a new job/ career change? Seek career development 58.9%
  • 20. How do you search the market for possible openings? * more than 1 answer
  • 21. Are you willing to relocate if the right career opportunity arises? Where would you relocate? * more than 1 answer
  • 23. How you Grow Client Relationships During an Economic Contraction?
  • 24. Clients Firms Are: Are:  Demanding more value  Trying to leverage their Price + Benefits = Value complex organizations ◦ Geography ◦ Functions  Consolidating  Expanding their  Scared & Uncertain capabilities, wanting a stable client base  Dealing with excess capacity
  • 25. Working with clients during tough times  Showing creativity & flexibility  Giving ideas for dealing with extraordinary circumstances  Helping them become more efficient in their spending  Sharing market intelligence as a way to “stay in touch”  Refocusing in your core clients  Adding value …  ABOVE ALL, REDOUBLING FACE TIME
  • 26. The real economic returns Level How a Client Would Describe it 1. Contact “We’ve met …” 2. Acquaintance “I’ve known him for a while …” 3. Expert “He is knowledgeable in that area, and did excellent work for us” 4. Steady Supplier “We’ve had a relationship for a while now – they consistently deliver” 5. Trusted Advisor “I really trust his judgment and use him as a sounding board for tough issues” 6. Trusted Partner “I view him as a long-term partner in growing our business”
  • 27. Your saying!...  «Πρέπει να έχω στρατηγική, όχι να στοκάρω»  «Το κέρδος δεν είναι πια άμεσο, πρέπει να χτίσεις στη σχέση, αν αντέχεις να το κάνεις»  «Είμαστε μοναχικοί λύκοι εμείς»  «ΓΙΑ ΤΗΝ ΚΡΙΣΗ  Είμαστε μαθημένοι στα δύσκολα... Πάντα είχαμε τη ρευστότητα σαν παράγοντα»  «ΓΙΑ ΤΗΝ ΟΜΑΔΑ  Το μεγάλο μυστικό για την τέλεια ομάδα είναι να έχεις 1 παλιό, 1 μουρλό, 1 συντηρητικό» !!!
  • 28. …Your saying!...  «Σήμερα πρέπει να είσαι πιο ειλικρινής με τους πελάτες – ανοιχτά χαρτιά»  «Οι πωλήσεις δεν είναι δημόσιες σχέσεις. Απαιτείται γνώσεις ψυχολογίας, oικονομικών, marketing, Supply chain»  «Είμαστε οι πρώτοι που καταγράφουμε τις νέες τάσεις καταναλωτών (πριν από τις έρευνες του marketing)»
  • 29. …Your saying!  «Ανακοίνωσα στους γονείς μου ότι θα πάω πωλητής στην Procter – έκλαιγαν 2 μέρες. «Πλασιέ θα γίνεις?» Πριν 18 χρόνια το marketing ήταν το επάγγελμα για τους πτυχιούχους.»  «Όταν ξεκίνησα περίσσευαν τα προσόντα μου. Τώρα κοιτάω από τα νέα άτομα στην ομάδα μου σπουδές, προσωπικότητα, στήσιμο, να είναι δεκτικοί στο feedback, να αρθρώνουν λόγο και να αναδεικνύουν προτερήματα, να πλησιάζουν τον πελάτη συναισθηματικά»
  • 30. In a country where …  The citizens joke around visions and values are hit  There is no “responsibility” in the public sector  The citizens feel insecure  The companies face abrupt profit loss  The environment starts to become a concern  “Energy” is crucial issue
  • 31. We are living in exponential times  The top-10 in demand jobs in 2010 did not exist in 2004  We prepare students for jobs that don’t yet exist … ◦ Using technologies that have not been invented ◦ In order to solve problems we don’t even know are problems yet
  • 32. VIDEO
  • 33. "Greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted — for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things… There is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task" - Barack Obama's speech
  • 34. Do not stop RECREATING yourself
  • 35. THANK YOU FOR YOUR ATTENTION! THANK YOU IPE!