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Social Media Advertising 2015

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Social Media Advertising 2015

Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

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Social Media Advertising 2015

  1. 1. @AndreaVahl Social Media Advertising How to Invest in Visibility in 2015 #SMADS15 Social Media Coach, Speaker & Strategist
  2. 2. ABOUT ME Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner Grandma Mary @GrandmaMaryShow Andrea Vahl @AndreaVahl
  3. 3. Today • What Advertising options are available on each platform and how to find them. • What is changing in 2015 in terms of advertising on social media • How you can get the cheapest clicks on each platform • How to choose which platform is right for your advertising efforts
  4. 4. Who’s cranky?
  5. 5. Social media advertising allows us to easily reach our ideal customer quickly and cost-effectively.
  6. 6. Now all you need is the right offer.
  7. 7. Facebook Advertising
  8. 8. Where to access it…. http://www.facebook.com/ads/manage
  9. 9. Advertising Options….
  10. 10. Which Ads Work for Opt Ins • Website Clicks • Website Conversions (needs Conversion Pixel) • Boosted Post or Unpublished Posts (in Power Editor)
  11. 11. Website Clicks and Website Conversion
  12. 12. Website Conversions
  13. 13. Unpublished Post • Longer text • Doesn’t appear on Page • Call to Action button • Power Editor
  14. 14. Facebook Ads Key Takeaways…. • Typical cost per click price can range from $0.01 - $2 • Focus on list building • Facebook Ads are a MUST in 2015
  15. 15. LinkedIn Advertising
  16. 16. Where to access it…. https://www.linkedin.com/ads/
  17. 17. Advertising Options….
  18. 18. LinkedIn Ads Key Takeaways…. • Typical cost per click can range from $2 – $7 per click! • Expensive but can work well for a B2B market when targeting by job title • Focus on standard ads rather than Sponsored Posts
  19. 19. Twitter Advertising
  20. 20. Where to access it…. https://ads.twitter.com
  21. 21. Advertising Options…. • Promoted Tweets • Website Conversion • Follower Growth • Lead Generation Cards
  22. 22. Twitter Website Conversion Ads
  23. 23. Twitter Ads Key Takeaways…. • Typical cost per click can range from $0.35 - $2 per click • Every ad I have run has had low conversions • Test test test
  24. 24. Pinterest Advertising
  25. 25. Where to access it…. https://ads.pinterest.com/
  26. 26. Advertising Options….
  27. 27. Pinterest Ads Key Takeaways…. • Typical cost per click can range from $0.25 - $1 per click • Decent prices and lots of repins – results last longer • Worthwhile if your niche is there • Cannot advertise a limited-time event – focus on evergreen content that connects people to your optin
  28. 28. Instagram Advertising
  29. 29. Advertising Options…. Only available for major brands currently: Levis, Taco Bell, Ben & Jerry’s, Hollister, Banana Republic, more Rolling out to more advertisers in the next year Extremely expensive
  30. 30. No link
  31. 31. YouTube Advertising
  32. 32. Advertising Options…. Video Ads Display ads that appear in videos
  33. 33. Where to access it…. Videos Ads: https://adwords.google.com/video/ Display Ads: https://adwords.google.com
  34. 34. Video Ads
  35. 35. Targeting
  36. 36. Display Ads
  37. 37. Select the Placement
  38. 38. YouTube Ads Key Takeaways…. • Typical cost per click/view can range from $0.05 - $2 per click – cost per views on the low end • Slightly more complex to set up • Worthwhile if your niche is there
  39. 39. How to Get the Cheapest Clicks on Any Platform
  40. 40. Split Test – Facebook Example
  41. 41. Find Your Best Performing Ad
  42. 42. What is Changing for 2015
  43. 43. Social media advertising is here to stay. Facebook is providing the playbook to all the other social sites.
  44. 44. The marketer who learns how to leverage social ads now is ahead of the game.
  45. 45. How to Choose the Right Platform
  46. 46. Quiz 1. Is my target audience there? 2. Do I have a presence there? 3. Is the platform in my budget? 4. Do I have a strategy for lead generation from that platform?
  47. 47. Key Takeaways • Think about using ads to boost strategic content – Less is More! • Use social media ads to grow your e-mail list. • Split Testing and the right offer to the right audience will bring your costs down • Facebook Ads are a MUST in 2015 – also use other platforms if your audience is there
  48. 48. Special Offer Facebook Advertising Secrets Course ½ OFF until January 26th • Leverage Facebook Ads • Remove the guesswork and SAVE you money! • 4 Modules • Private Facebook Group • Bonuses www.fbadvertisingsecrets.com/open
  49. 49. What would it feel like to master Facebook Ads?
  50. 50. Bonuses 1. Facebook Ads Workbook 2. Facebook Advertising terms guide 3. How to Use Facebook to Get Leads for Your Business e-book 4. Beginner’s Guide to the Power Editor 5. Lifetime Access to private Facebook Group 6. Lifetime Access to updates
  51. 51. Two Options • Basics – Self-paced course and bonuses $297 now $147 • Premium: $197 (Only available until Jan 26th!) – Includes 2 live group Q&A Webinars and 1 Office Hours for Q&A – Facebook Ads Client Intake Form – Facebook Ads Client Prep Work www.fbadvertisingsecrets.com/open ½ OFF until January 26th!
  52. 52. Questions Sign up now: www.fbadvertisingsecrets.com/open

Notes de l'éditeur

  • Wait didn’t we get on social media because it was free?
  • I am actually really excited about this. This is liberating and makes me want to run around a wheat field with my laundry.
    What this does for us is allows us to focus on precisely targeting our ideal customer with the right offer.
    Instead of spending all our time trying to create tons of content and posts, we can focus on creating less content that is more appealing.
  • Use social media ads to drive traffic to your free offer and then use your e-mail marketing to connect deeper with your potential customers.
  • Who knows what it’s like to tackle something new and feel overwhelmed by it?
    I remember when I was starting my blog I was completely blown away by the technology. I didn’t understand how to put up a post or make it look the way I wanted. And now, it feels easy.
    That’s what I want for you with Facebook Ads.
    My course is your road map to easy.
    I have clients that are spending $1000 a day on Facebook Ads and clients that are spending $10 a day.
    I know what works. I’ve worked with all kinds of industries and I will teach you the strategies I use every day to get quality leads from Facebook for myself and my clients.

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