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How to Prevent & Overcome Digital Extinction - Digital Evolution

5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

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How to Prevent & Overcome Digital Extinction - Digital Evolution

  1. 1. Digital Evolution:5 Tips toPrevent & OvercomeOnline Extinction Andrea Vascellari CEO itive.net
  2. 2. Real World The Earth is 4.54 billion years
  3. 3. Digital World Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot.credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
  4. 4. Mass Extinctionshttp://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
  5. 5. Primary cause of extinctioninability of species to adaptto environmental changes. !
  6. 6. Digi-Evolution Failure?you get wiped offthe face of the www :D
  7. 7. Forget Websites...Think of Digital Brains
  8. 8. Forget Websites...Think of Digital Brains Forebrain (2 hemispheres: logic & creative) Midbrain (reflex center) Hindbrain (vital functions)credit: http://www.flickr.com/photos/zillafag/3284353334/
  9. 9. Digital Brain Forebrain (overall design & functionality) Midbrain (forms, spam filters, etc.) Hindbrain (index, config, css, etc.)credit: http://www.flickr.com/photos/zillafag/3284353334/
  10. 10. The Digital Sageit picks the best digitalbrains that people needto achieve certainobjectives.
  11. 11. Natural Digital Selection Strategy What to do to survive? Tactics How to do it?credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  12. 12. 5 Causes of Extinction & 5 Tips to Survive
  13. 13. 1. Information Overload
  14. 14. 5 sec. test
  15. 15. FiveSecondTest.com
  16. 16. 2. Structure
  17. 17. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  18. 18. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  19. 19. Structurehttp://seogadget.co.uk/solving-site-architecture-issues/
  20. 20. 3. Content
  21. 21. Attention!
  22. 22. Attention!Content should be: Shared where the audience lives Venue Tailored Published at the best time
  23. 23. 4. What & How
  24. 24. . What do you do/offer. How you do it
  25. 25. . What do you do/offer. How you do it+ Who you do it for+ Why you do it better
  26. 26. 5. Behavior
  27. 27. Goals & Funnels
  28. 28. Andrea VascellariCEO itive.netAndreaVascellari.comTwitter.com/vascellariandrea@itive.net

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