1. Social Media for Government & Public Sector Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com

3. iTive.net - official partner of...

4. iTive.net - official partner of...

5. iTive.net - official partner of...

6. What is social media?

7. What is social media? Why bother with it?

8. What is social media? Why bother with it? What should be done?

9. What is social media?

10. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia

11. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology

12. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction

13. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio

14. What is social media? Examples of social media channels:

15. What is social media? Examples of social media channels: - Communication

16. What is social media? Examples of social media channels: - Communication - Collaboration

17. What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia

24. communication, collaboration, multimedia… What is social media? … are often merging in social environments (facebook.com)

25. conversations have always taken place What is social media?

26. conversations have always taken place organizations never had the opportunity or not always did listen & join What is social media?

27. Why bother with it?

28. Why bother with it? looking at ‘conversations’

29. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online...

30. Why bother with it? looking at ‘conversations’ what happens online doesn’t stay online... ...and vice versa

31. Why bother with it? what public sector needs to understand?

32. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.

33. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.

34. Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?

35. Why bother with it? Change in public engagement

36. Why bother with it? Change in public engagement You don’t know how the result will be

37. Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be

38. Why bother with it? Change in public engagement You know you must be open to be changed by it

39. Why bother with it? social media is not just global

40. Why bother with it? social media is not just global rich sources of local interest topics, news, stories

41. Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels

42. Why bother with it? social media is diminishing the 'regional' or 'national'

43. Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.

44. Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do

45. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do

46. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do

47. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do

48. What should be done?

49. What should be done? Strategy

50. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy

51. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics

52. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed

54. Andrea Vascellari twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]