3. Why sell popcorn?
• Promotes scouting
• Pays for pack events - camping,
trips, less out of pocket for parents
• Promotes social skills and
responsibility for the scouts
• Helps support council
• Official scouting product
4. 2012 Popcorn Sale
What’s in it for YOU!
1. Exciting NEW products and improvements
2. One-stop shop at www.trails-end.com
3. Simple steps for GROWING your sale
4. Best ways to SELL
5. INCENTIVES that motivate!
6. Product Improvements –!
Significantly improved flavor in all microwave products:
Unbelievable Butter Microwave Popcorn
• Now LOADED with more Butter than ever before!
Butter Light Microwave Popcorn
• Tastes better than most regular butter popcorn!
Kettle Corn Microwave Popcorn
• Now sweeter and crunchier than ever!
0g trans fat across the entire product line
7. NEW Products
NEW Chocolate Lover’s Collection
•Chocolatey Caramel Crunch
•White Chocolatey Carm Crunch
•White Chocolatey Pretzels
•Milk Chocolatey Pretzels
0g trans fat across the entire product line
8. NEW Products
NEW Premium Chocolate Lover’s
Collection
•White Chocolatey Caramel
Crunch
•Chocolatey Caramel
Crunch
•Chocolatey Peanut Clusters
•White Chocolatey Pretzels
•Milk Chocolatey Pretzels
0g trans fat across the entire product line
9. NEW Products
NEW Sweet & Savory Collection
•NEW Sour Cream &
Cheese Corn
•NEW Milk Chocolatey
Pretzels
•Butter Toffee Caramel Corn
0g trans fat across the entire product line
10. NEW Products
NEW Cheese Lover’s Collection
•NEW Sour Cream &
Cheese Corn
•Cheddar Cheese Corn
•White Cheddar Cheese Corn
0g trans fat across the entire product line
11. NEW Products
NEW Double NEW Stand-Alone
Caramel Crunch Cheddar Cheese Corn
with a hint of cheese
0g trans fat across the entire product line
12. Popcorn For Our Troops
Over 1.3 million donations since 2007
$30 Silver Level Donation $50 Gold Level Donation
14. Did you know……
• 30% of every product sold goes to
YOUR troop/pack.
• 30% goes to WCFC
• Council sponsored sales are the
ONLY ones a scout can wear his
class A.
15. Did you Know…..
It costs 1.5 million dollars a year
to maintain our local BSA camp
facilities :
Soule and Sand Hill.
18. “Raising the Bar”
WCFC 2011 GOAL
$350,000
Every scout & unit participates
19. Popcorn Sale 2012
How to Achieve our
Council Goals and
MAKE IT WORK!
20. How to make it work
- What to do BEFORE the Sale
- - What to do DURING the Sale
- What to do AFTER the sale
21. Before the Sale
Get parent/boy buy-in
• Work smart - not hard!
• Decide what ways to sell
• Get a team of helpers together
• Look at calendar
• Make a plan
• Be in the know!
22. How to make it work
Set goals-
For scouts & for unit
Share the burden…
How much for each
Scout?
23. How to Make it work
Hold a fun, crazy sale kickoff
24. Build the BEST
Popcorn Kickoff!
The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
25. How to Make it Work
• Be organized
• Give parents step-by-step info/dates
• Use facebook
• Use a unit webpage
• Get the BOYS excited
• Stay informed
• Keep parents informed
26. How to Make it Work
Keep track of your progress
27. How to Make it Work
Offer prizes…
Like an
event night…
Soule S’more Hoe Down mid sale rally
2011 popcorn sale
28. How to make it work
Make a unit tradition….
$300 club T shirts pie your leader for $300 in sales
35. Trail’s End National Rewards
Funded by Trail’s End
Face-to-face, online and mobile sales count!
$600 Club
Earn a $20 Amazon.com or Walmart Gift Card!
$1,500 Club
Earn a $50 Amazon.com or Walmart Gift Card!
College Scholarship:
Sell $2,500 once and 6% of your total sales each year
is invested in your own college scholarship account
36. The Incentives Keep on
Coming!
Sell $600
1. $20 gift card from the Rewards Program $450
Level
2. BONUS $20 gift card for the $600 Club
3. BONUS xxx incentive from the council
4. Pie in the Face from your unit
Build everything in your unit-level incentives
around the $600 Club!
37. The Incentives Keep on
Coming!
Sell $1500
1. $75 gift card from the Rewards Program $1300 Level
2. BONUS $20 gift card for the $600 Club
3. Pie in the Face from your unit for the $600 Club
4. BONUS $50 gift card for the $1500 Club
38. The Incentives Keep on
Coming!
Sell $2500
1. $150 gift card from the Rewards Program $2300
Level
2. BONUS $20 gift card for the $600 Club
3. Pie in the Face from your unit for the $600 Club
4. BONUS $50 gift card for the $1500 Club
5. Top Seller Prize from your unit
6. Scholarship Program from Trail’s End
39. Council Prizes
• Boys who hit $325 earn the “Raising
the Bar” Patch
• $100 online sales- online patch
• Name listed by unit on the Colonel’s
Corner website and Facebook
TOP online seller in council
Earns an extra $100 gift card
40. Council Prizes
• $600 in sales by Oct 15= invitation
to S’more Hoedown camp fire.
• $600 in Sales by Oct 31=
invitation to JumpZone
celebration party.
41. Council Prizes
Weekly Drawings
Each filled up order sheet/or $600 sales is
an entry into the drawing. Name stays in
whole time.
Week 1 Week 2 Week 4
4 theme park
tickets
iPod IPad
42. Council Prizes
Top three Boy Scouts
Top three Cub Scouts
Will earn an extra bonus gift card for
being one of the top 3 sellers
council-wide.
$50/$75/$100
43. Council Prizes
100% participation
All registered boys participate in sale by
turning in orders.
- A FREE camping weekend at Soule or
Sand Hill for the Pack/Troop
- Certificate
- Picture recognition on KK and facebook
44. Council Prizes
Blitz Day Winner
Unit with highest reported sales first day.
2011- Pack 55
- Unit invite to S’more Hoedown
& JumpZone Party
- recognition on KK
- and FaceBook
45. Council Prizes
Top UNIT Sales Overall
Unit with the highest overall sales
2011 Pack 475
- Ribbon flag topper
- Unit invite to JumpZone party
- Picture recognition on KK and FB.
- Perpetual plaque at council and mini
plaque to keep.
46. Council Prizes
THE TOP selling scout from the
council….
Stay-cation at a local area resort for a
family of four.
47. Trails End Prize
• Gift cards Gift cards Gift cards
• $600 Club/patch
• Prizes
48. Tools for success
• Facebook Page
• Follow us at WCFCPOPCORN
• Ideas
• Reminders/updates
• Contests
• Recognition
49. Tools for success
Kernel’s Korner at wcfcbsa.org
- Selling ideas
- How to for new kernels
- Calendar/reminders
- Forms and links
- Recognition areas
- Clip art/ presentation tools
50. NEW Trail’s End Mobile App
FREE mobile app allows Scouts and
their families to sell anytime, anywhere.
• FREE app designed specifically for Scouts
• Available for iPhone, iPad, and Android
• Allows Scouts to take online orders on their
mobile device
• Scout signs in with his account to sell Trail’s
End online
• Customer pays with a credit card
• Product is shipped by Trail’s End direct to the
customer
Mention GS and cookies Last one is the one that people miss- and selling chocolate may be easier but it measn you aren’t doing your part to help council. I have heard people say council will take a piece of $ from other fundraisers – NO.
Drum roll please!!!
It’s back and better than ever!!!!!
Make specific for council
The Sweet and Savory Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
The Cheese Lover’s Collection comes in a decorative gift box. For nutritional information visit trails-end.com.
For nutritional information visit trails-end.com.
Visit scouts.trails-end.com for more information about this program.
Highlighted in red are all the new products or products with significant improvements vs. 2011
This is important…not to say you can’t DO other sales, Xmas trees, chocolate, garage sales- you can. BUT fill out a fundraising form with council. WHY?? Not because they want a slice (they don’t) they want to be able to steer business your way and as you represent them keep an eye on it.
Where does a large chunk of that 1.5 million operating budget come from? We want to go beyond maintain- we want to do upgrades- more money Last years theme- do you part.
Say it can’t be done? Look at these 4 packs who are not making excuses- they are making it happen and doing their part for scouting. What did pack 9 di with all that money? Pay for camping trips, summer events, derby cars and New race track.
Every year I hear, it’s the price, no one buys. These units don’t prejudge the consumer- if you don’t ask the answer is always a NO. If you ASK it’s a 50% chance it’s a yes and a $10 sale.
Nearly double last years’ sales of 265,000. 297,000 Interesting- our sales totals were up- number of selling scouts down. Want to increase both- units selling, scouts selling and of course, $$ sales total.
Refer to colored pages in your packet
What we are goingto talk about now. Aweosme info for first time kernels- and even if you’ve done before, you may find some new ideas. Details are in your packet on colored paper.
Be sure you got our emails, you are on our facbook page- you need to get the info so you can pass it on to your parents!
Scouts who set goals sell more, units that set goals sell more Make the task seem less daunting want to sell 10000 divide that by the number of scouts, make THAT the lowest expectation. This is important- how much does it cost a scout to be in a pack- $100?? Offer parents the option to pay $100 or to sell $300 in popcorn tpo meet their scout financial obligation. Can hold a second fundraiser in spring money goes to each scout.
Don’t just pass the forms out at a meeting and expect results
Refer to the sheet in packet
Both for ind scouts and for unit For popcorn – stay in constant front of their minds- ever meeting, emails every few days- reminders etc. New function on TE.com boys will be able to see charts towards their goal.
Get donations
And we have lots of stuff to give away at council- Trails end has stuff and you can add your own
Recognize your top sellers, have a $300 club, honor those who did their part, participated, worked extra hard make them feel special!
These come from different places- there are different ways to get these. Refer to your prize paper in the packet.
The original slide had a spelling error FUCTION
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
This is the progression of incentives for your Scouts. Each category should build on the same incentive levels (i.e. $600 Club).
Refer to prize sheet in packet
Can be a fill it up or a $600- but once a form is submitted can’t submit again. Must start new form. Ex: Filled 28 lines with $600 In sales…turn in. Can’t sell 20 more and fill it up for another entry.
We will have a form and a procedure for this in place this year
Show off pack 9is
Change from last year- 2 night stay on the beach, with money for meals and expenses.
These come from TE so be sure to follow the instructions in the packet/online prizes are pictures on your order forms in packet
The Trail’s End Mobile app allows Scouts and their families to sell anytime, anywhere and accept credit cards! Download the mobile app to your smartphone or iPad to demonstrate it at your kickoff.
