1.
What Happened to
GOOGLE
READER
Gomes, Queiroz,
Torii, Zuppani

2.
Information is Spread over the Internet
Meet Johnny He needs to go a lot of websites everyday to keep himself up to date…

3.
The problem
Johnny have to bookmark and keep going
back to all those websites one a time to see
if there’s something new for him...

4.
The Solution: Google Reader
Johnny now can have all its websites
information into one single news stream.
He also can:
Mark for reading later
Share with friends
PS. Technology was based in RSS/Atom

5.
What’s in it for Google?
Free
Google gathers users info for
Ads Intelligence

6.
But Google Killed Google Reader
The product last for 8 years,
2005-2013…
It wasn't aligned with Google
strategy for the future.

7.
Why Google Killed Reader?
The product wasn't following the Newest Trends

8.
Why Google Killed Reader?
New Strategy - the product lost traction internally
Urs Hölzle, SVP Technical Infrastructure and Google Fellow

9.
https://www.google.com/reader/about

10.
The Google Cemetery keeps growing...
70+ products dead already… including Google Currents

11.
Feedly got 500k users (Johnny included)
the day after the funeral...
Offers a Pro Plan:
Future: Premium Content

12.
What could have been different?
1) Partner with Media Websites so
users could subscribe to premium
paid content.
2) Incorporate Reader's functionality
into Google Plus - users would follow
their pages similar to Facebook
FanPages nowadays…
3) Show ads inside Reader similar to
what they have done to GMail (based
on subjects related to what the user
reads).

13.
What is replacing Google Reader Today?

14.
References
Quora https://www.quora.com/Why-did-Google-kill-Google-Reader
Wired https://www.wired.com/2013/06/why-google-reader-got-the-ax
Google https://www.google.com/reader/about
Google https://googleblog.blogspot.com.br/2013/03/a-second-spring-of-cleaning.html
News http://br.wwwhatsnew.com/2013/03/falamos-com-os-responsaveis-por-feedly-o-novo-google-reader

15.
Thank you!