Use artificial intelligence by Opentopic and IBM Watson to transform the marketing success of your clients and become a cognitive agency

1. TURNING AGENCIES INTO
COGNITIVE LEADERS
André M. König
Co-Founder

2. WE NOW LIVE IN A WORLD
WHERE ARTIFICIAL
INTELLIGENCE IS OUTPACING
HUMAN INTELLIGENCE
#cognitiveLOVE

3. A SHIFT FROM CREATIVE WORK
TO COGNITIVE TECHNOLOGY
CREATIVE
1970s 1990s 2000s 2015 TODAY
SERVICES ANALYTICS COGNITIVEAI

4. THE WAY
BRANDS
MARKET
HAS
SHIFTED
FOR GOOD
AI IS REALITY
INSIGHTS
NOT ANALYTICS
PERSONALIZATION
NOT SEGMENTATION
PREDICTION
NOT OPTIMIZATION

5. A GLOBAL PHENOMENON
KNOWS WHAT
YOU WANT TO
BUY
CURES
CANCER
BEATS GO
WORLD
CHAMPION
KNOWS WHAT
YOU WANT TO
READ

6. EVERY INDUSTRY IS SHIFTING
INNOVATORS ARE CREATING A NEW KIND OF INTELLIGENCE WITH
COGNITIVE TECHNOLOGIES

7. THE LEADING COMPANIES
HAVE REINVENTED
THEMSELVES

8. AI IS TODAY, NOT TOMORROW
58% OF
BUSINESSES
HAVE AN AI
POC
28% SAY
AI IS A
BUSINESS
PRIORITY
80% OF
CEOs SAY AI
DRIVES
PROFIT

9. WHO WILL SURVIVE THIS
TECHNOLOGY CHASM?

10. “The most applicable things in AI right now are chatbot and
natural-language processing,” Joe Corr, executive creative technology
director for CP+B

12. “At some point, AI could even create a
better ad than a creative director,” said
Meeker.

13. WHAT IS THE COMMON
THREAD?

14. THEY UNDERSTAND WE NEED
AI TO MOVE THE CONSUMER
MACHINE
LEARNING
PREDICTIONSPERSONALIZATIONINSIGHTS

15. IT’S A NEW WAY OF THINKING
VS.

16. THIS CHANGES EVERYTHING
STRATEGY
CREATIVE
AWARENESS
ENGAGEMENT
CONVERSION
ADVERTISING
EXPERIENCE/ANALYTICS INSIGHTS/DEEP DATA
SKILL COGNITIVE INSIGHTS
VANITY METRICS EMOTIONAL DATA
SEGMENTATION PERSONALIZATION
A/B TESTING MACHINE LEARNING
TRADING KNOWING

17. COGNITIVE
AGENCY
INSIGHTS
PERSONALIZATION
PREDICTION
MACHINE LEARNING
#cognitiveLOVE
OLD WORLD:
Creative genius Google analytics
Experience Social analytics
Gut instinct Vanity metrics
COGNITIVE WORLD:
Neural networks Deep data
Sentiment Personality
Patterns Entities
Concepts Big Data
Geo-location Taxonomy
Machine Learning

18. SO WE BUILT Sia, THE AI BOT
FOR THE COGNITIVE AGENCY
The most advanced AI tools for marketing

19. “With Sia from
Opentopic we were
able to monitor the
web, radio and TV in
real time during the
Olympic games, and
rely on its
intelligence to alert
us whenever the
media disrespected
female athletes. A
campaign like this
would not have
been possible
without Sia”,
Razorfish NYC

20. “With Sia by Opentopic we were able to
bring a new approach to editorial and
advertising to our client Time Inc. They
put us at the forefront of what AI can do
for an agency like ours.” neo@Ogilvy

21. “Sia has revolutionized how we
engage readers with content
and convert them to
subscribers. This won us awards
and our client The Economist
new subscribers”
RevSquare NYC

22. BE A COGNITIVE AGENCY