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Dark matterenergy m1

Modern brands suffer from more than bad advertising campaigns, they also struggle with complex systemic problems that are hard to define and hard to solve. This is the methodology that we developed, to help us find, define and sovle complex brand problems.

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Dark matterenergy m1

  1. 1. Dark. Matter. Energy. 11 0 11 00 0 11 0 10 X00 11 X0 10 110 00 111 000 1000 10X 100 111 01 00 01 0001 001 001 0 10 1011 0 00001 011 01110 1001 010 01010 10X111 0 00 Dark.Matter.Energy. 1
  2. 2. We help strategic thinkers turn their big scary dreams into ingenious ideas that inspire and thrive. These are the ideas that end up changing the world. This is what we do, this is why we exist. Dark.Matter.Energy. 2
  3. 3. Dream IdeateThrive Human Centred & Inspired Certainty Performance Dark.Matter.Energy. 3 Our strategic process
  4. 4. We help people dream bigger dreams that are more human inspired, i.e. helping them realise and visualise how their dream can make a difference in the world or in someone’s life. We help people ideate their dreams with greater certainty, focus and clarity. We help people’s dreams and ideas thrive, inspire and become infectious. We help to give their dreams the ability to perform and have impact in the world. Dark.Matter.Energy. 4 How we help strategic thinkers Dream Ideate Thrive
  5. 5. Product: Theoretical platform: Systemic Thinking + Theory of Constraints Dark.Matter.Energy. is a systemic thinking and theory of constraints based process that we use to find and define wicked or complex brand problems. It is a our brand audit and problem solving tool. Dark.Matter.Energy. 5
  6. 6. Scenario Planning Methodology Ecosystem Insights Methodology Design Thinking Methodology to help us construct human centred brands Narrative, Semiotics, Artefacts and Rituals Methodology Systemic Thinking Methodology to turn brand thinking into a functioning and healthy system Systemic Thinking Methodology that helps us to define and solve complex system problems Out multi tiered strategic methodology that focuses on building memory structure, attachment and long term behaviour change Dark.Matter.Energy. 6 The products we use to make our process more effective and scientific
  7. 7. Document Road Map This will be of interest to you when… What is this? Why does it exist? What does it do? Why should it matter to you? 1 2 3 4 5 Dark.Matter.Energy. 7
  8. 8. This will be of interest to you when…1 # When you know you have a good brand and proposition, yet the brand is not growing or is in decline # You are facing undefined brand growth problems # Brand has stopped growing or is in decline and you do not know why # You need an objective voice in regards to why your brand has stopped growing or performing # Your brand proposition is not resonating with consumers and you do not know why? You need to consider the Dark.Matter.Energy. offering when you are facing the following situations: Dark.Matter.Energy. 8
  9. 9. Do you have a great brand, with a great proposition and product offering - yet somehow it is not growing? Sales have stagnated and has started to decline? It might just be that your brand has a wicked problem. Dark matter and energy is the invisible stuff that keeps the galaxy together and that makes it grow. Wicked or complex problems are those hard to define and difficult to spot problems that is destroying the magic or dark energy behind your brand. In order to help brands with this very real problem, we developed the Dark.Matter.Energy. problem solving methodology. What is this?2 A wicked or complex problem is a problem that cannot be clearly defined or be solved by conventional means and thinking. More often than not the problem can only be defined when the solution is found. Systemic in nature these problems have significant brand growth implications. Systemic and Design Thinking methods are exceptionally effective at pin pointing, defining and solving wicked problems Dark. Matter. Energy. Dark.Matter.Energy. 9
  10. 10. The Why of Dark.Matter.Energy?3 More often than not modern brands face very complex hard to define problems and constraints. Problems and constraints that can only be spotted and pin pointed by objective, outside in audits and analysis. Dark.Matter.Energy. is a methodology that we have developed to pin point and define those critical complex problems that is stopping your brand system from functioning properly. Often with brand strategy work, we easily become focused on communication, how to enter new market segments or brand positioning work and so forth without effectively addressing key brand constraints or concerns . In light of this, we felt that in order to effectively help brands to grow, we needed to develop a niche and focused methodology that could help brands to understand and solve the real problems and constraints that are stopping brands from growing. Our process is Systemic in nature Objective Outside in Performance rules focused All encompassing 1 2 3 4 5 Dark.Matter.Energy. 10
  11. 11. What does it do?4 As a systemic thinking and theory of constraints based process it helps us to find and define wicked or complex brand problems. We audit and analyse your current brand system in order to find the critical brand growth pivot points, meaning platforms and resulting brand patterns. Using our proprietary methodology we are able to define what the key constraints are that is critically influencing these key brand growth components as well as why these constraints are taking place. Once we have done this, we are able to better develop systemic solutions to the constraints at hand.Dark.Matter.Energy. 11
  12. 12. 5 The modern brand is more complex and more systemic in nature due to the speed of innovation, changing consumer needs and new world market environment. With more complexity, increased speed of innovation, competition and the subsequent market pressures, comes more intricate brand problems and constraints that needs to be addressed. A great brand can be destroyed and weakened by those small complex problems and issues. On a journey, if you are one degree off from your final destination, this error causes a very slight deviation over a thousand meters, but it becomes a severe deviation over a thousand kilometres. When it comes to brand building, small things and details matter. It might not matter to you, but it matters to the stakeholders who are not or has stopped supporting your brand. The longer you leave it, the bigger the implications become. Why does Dark.Matter.Energy. matter? Dark.Matter.Energy. 12
  13. 13. Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly searching for new and more scientific ways to create more powerful and impactful brands that truly will add value to the lives of all stakeholders. Andre Le Roux 072 387 2079 andre@mercuryone.co.za Thys de Beer 082 565 5508 Thys@vegaschool.com Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the industry for over 10 years and he has recently completed his Master’s Degree researching the role of design thinking in brand strategy. Thys is an intellectual that is looking to change people’s perceptions about the power of the brand. “I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands” “I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.” Dark.Matter.Energy. 13
  14. 14. Dark. Matter. Energy. 11 0 11 00 0 11 0 10 X00 11 X0 10 110 00 111 000 1000 10X 100 111 01 00 01 0001 001 001 0 10 1011 0 00001 011 01110 1001 010 01010 10X111 0 00 Please Note that all information contained in this presentation is proprietary and remains the property of the owners [Andre le Roux and Thys de Beer] – all rights reserved. Information can only be shared if written consent is given by owners 14

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