This is how we see strategy and how we go about creating thriving brands

1. Thrive
Strategy
4
Thrive Strategy 1

2. We help strategic thinkers turn their
big scary dreams into ingenious ideas
that inspire and thrive.
These are the ideas that end up
changing the world.
This is what we do, this is why we exist.
Thrive Strategy 2

3. Dream
IdeateThrive
Human
Centred &
Inspired
Certainty
Performance
Thrive Strategy 3
Our strategic process

4. We help people dream
bigger dreams that are more
human inspired, i.e. helping
them realise and visualise
how their dream can make a
difference in the world or in
someone’s life.
We help people ideate their
dreams with greater certainty,
focus and clarity.
We help people’s dreams and
ideas thrive, inspire and
become infectious. We help
to give their dreams the
ability to perform and have
impact in the world.
Thrive Strategy 4
How we help strategic thinkers
Dream Ideate Thrive

5. Product:
Theoretical platform:
Design Thinking + Systemic Thinking + Human Science
[Psychology, Sociology, Neuroscience] + Strategic Methdology
Thrive Strategy is our multi-tiered strategic
methodology. It breaks the strategic outputs into 4
systemic components that will ensure strategic
robustness, objectivity and focus.
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Thrive Strategy 5

6. Scenario
Planning
Methodology
Ecosystem
Insights
Methodology
Design Thinking
Methodology to
help us construct
human centred
brands
Narrative,
Semiotics,
Artefacts and
Rituals
Methodology
Systemic Thinking
Methodology to turn
brand thinking into a
functioning and
healthy system
Systemic Thinking
Methodology that
helps us to define and
solve complex system
problems
Out multi tiered
strategic methodology
that focuses on
building memory
structure, attachment
and long term
behaviour change
Thrive Strategy 6
The products we use to make our process more effective and scientific

7. Document Road Map
This will be of
interest to you
when…
What is this?
Why does it
exist?
What does it
do?
Why should it
matter to you?
1 2 3 4 5
What makes it
different?
6
Thrive Strategy 7

8. This will be of interest to you when…1
# You need to aggressively grow your brand
# Build stronger brand-audience relationships & attachment
# Reach and affectively engage – convert new audiences
# Build human centred brand equity
# Sustainably drive long term brand growth.
# Build more effective memory structures around your brand
# Create a more effective audience – brand journey
# You need to create one integrated brand growth strategy
You need to consider Thrive Strategy when you want need to do the
following for your brand and business
Thrive Strategy 8

9. Within your crazy and super competitive marketing environment, do you want your
brand to survive, grow or thrive?
We want to help brands thrive, in other words consistently outperform other substitute
brands. In order to help us to do, we have created a multi-tiered growth strategy
programme called Thrive Strategy. It is inspired by Design Thinking, Systemic
Thinking, Social Sciences and Strategic thinking Principles
What is this?2
Thrive
Strategy
4
The modern market environment is become
more and more competitive.
This competitiveness is driven by increased
speed of innovation, technology, audience
exposure, growth and awareness. This means
that we need to shift our thinking in regards to
how we construct brands, grow brands and
even why we develop brands.
This change in environment is one of the core
drivers behind us developing Thrive Strategy
thinking.
Thrive Strategy 9

10. The Why of Thrive Strategy?3
Thrive Strategy is inspired by Design Thinking, Systemic Thinking, Social Sciences and
Strategic thinking and is a four-tired strategic methodology.
We believe that sound brand strategy should be built on four platforms, 1) making the brand
more human centred/ or inspired, 2) developing societal impact, 3) stakeholder relationship or
favouritism and 4) long term sustainable strategic thinking or constant innovation.
We believe that brands that which embrace these strategic foundations not only outperform
other brands within a ecosystem, but is consistently thriving.
4
Thrive
Strategy
4
Human
Inspired
Societal
Influencing
Stakeholder
Relationship
Focused
Constant
Innovation
A B C D
Thrive Strategy 10

11. What does it do?4
Thrive
Strategy
4
Human
Inspired
Societal
Influencing
Stakeholder
Relationship
Focused
Constant
Innovation
A B C D
Every decision and
action is made with
human beings in
mind
The brand action,
definition and
offering is inspired
by Human Beings
The brand strives to
reach as many
people as possible
in order to build the
correct memory
structures
The brand focuses
on building strong
relationships with
stakeholders
The brand focuses on
constantly adding more
value to the lives of as
many people &
stakeholders as possible
Thrive Strategy 11

12. A B
CD
Favouritism
Memory Structure
Legacy
Human Inspired
Thrive Strategy 12

13. 5
Simple one dimensional communication strategies or promotional drives are no longer
enough to grow or develop a brand - we need long term integrated strategic programmes
that will create brands, brand narrative and offerings that truly resonate with people and
that will lead to powerful memory structure and significant changes in behaviour towards
your brand and as a final outcome, increased attachment with your brand.
Thrive Strategy is
Why does Thrive Strategy matter?
4
Human
Inspired
Systemic in
Nature
Innovations
Focused
Multi -
Disciplined
Dynamic and
adaptive
1 2 3 4 5
Thrive Strategy 13

14. 6
The thing that makes Thrive Strategy different, is the intellectual property that is
embedded within the methodology, i.e. the processes and models used to make the
methodology work.
Behind every output is a specific model that has been carefully constructed and
developed in order to give us a more robust and scientific output.
The models are based on social sciences such as psychology, sociology and
neurological process and research. Using these models helps us to utilise the existing
research brands have far more effectively to find and define powerful meaning platforms,
messages, narrative and in the end works together to more effectively help us to build
better memory structure and attachment and more effectively activating these memory
structure, turning memory into behaviour.
It is our use of human centred modelling that makes us different as a strategic
partnership.
What makes Thrive Strategy different?
4
Thrive Strategy 14

15. Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry
for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology
and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly
searching for new and more scientific ways to create more powerful and impactful brands that truly will add
value to the lives of all stakeholders.
Andre Le Roux
072 387 2079
andre@mercuryone.co.za
Thys de Beer
082 565 5508
Thys@vegaschool.com
Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand
Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the
industry for over 10 years and he has recently completed his Master’s Degree researching the role of design
thinking in brand strategy.
Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.
“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands”
“I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.”
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16. Thrive
Strategy
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Please Note that all information contained in this presentation is proprietary and remains the property of the owners [Andre le Roux and
Thys de Beer] – all rights reserved. Information can only be shared if written consent is given by owners
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