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Thrive
Strategy
4
Thrive Strategy 1
We help strategic thinkers turn their
big scary dreams into ingenious ideas
that inspire and thrive.
These are the ideas t...
Dream
IdeateThrive
Human
Centred &
Inspired
Certainty
Performance
Thrive Strategy 3
Our strategic process
We help people dream
bigger dreams that are more
human inspired, i.e. helping
them realise and visualise
how their dream c...
Product:
Theoretical platform:
Design Thinking + Systemic Thinking + Human Science
[Psychology, Sociology, Neuroscience] +...
Scenario
Planning
Methodology
Ecosystem
Insights
Methodology
Design Thinking
Methodology to
help us construct
human centre...
Document Road Map
This will be of
interest to you
when…
What is this?
Why does it
exist?
What does it
do?
Why should it
ma...
This will be of interest to you when…1
# You need to aggressively grow your brand
# Build stronger brand-audience relation...
Within your crazy and super competitive marketing environment, do you want your
brand to survive, grow or thrive?
We want ...
The Why of Thrive Strategy?3
Thrive Strategy is inspired by Design Thinking, Systemic Thinking, Social Sciences and
Strate...
What does it do?4
Thrive
Strategy
4
Human
Inspired
Societal
Influencing
Stakeholder
Relationship
Focused
Constant
Innovati...
A B
CD
Favouritism
Memory Structure
Legacy
Human Inspired
Thrive Strategy 12
5
Simple one dimensional communication strategies or promotional drives are no longer
enough to grow or develop a brand - ...
6
The thing that makes Thrive Strategy different, is the intellectual property that is
embedded within the methodology, i....
Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry
for more than...
Thrive
Strategy
4
Please Note that all information contained in this presentation is proprietary and remains the property ...
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Thrive strategy m1

This is how we see strategy and how we go about creating thriving brands

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Thrive strategy m1

  1. 1. Thrive Strategy 4 Thrive Strategy 1
  2. 2. We help strategic thinkers turn their big scary dreams into ingenious ideas that inspire and thrive. These are the ideas that end up changing the world. This is what we do, this is why we exist. Thrive Strategy 2
  3. 3. Dream IdeateThrive Human Centred & Inspired Certainty Performance Thrive Strategy 3 Our strategic process
  4. 4. We help people dream bigger dreams that are more human inspired, i.e. helping them realise and visualise how their dream can make a difference in the world or in someone’s life. We help people ideate their dreams with greater certainty, focus and clarity. We help people’s dreams and ideas thrive, inspire and become infectious. We help to give their dreams the ability to perform and have impact in the world. Thrive Strategy 4 How we help strategic thinkers Dream Ideate Thrive
  5. 5. Product: Theoretical platform: Design Thinking + Systemic Thinking + Human Science [Psychology, Sociology, Neuroscience] + Strategic Methdology Thrive Strategy is our multi-tiered strategic methodology. It breaks the strategic outputs into 4 systemic components that will ensure strategic robustness, objectivity and focus. 4 Thrive Strategy 5
  6. 6. Scenario Planning Methodology Ecosystem Insights Methodology Design Thinking Methodology to help us construct human centred brands Narrative, Semiotics, Artefacts and Rituals Methodology Systemic Thinking Methodology to turn brand thinking into a functioning and healthy system Systemic Thinking Methodology that helps us to define and solve complex system problems Out multi tiered strategic methodology that focuses on building memory structure, attachment and long term behaviour change Thrive Strategy 6 The products we use to make our process more effective and scientific
  7. 7. Document Road Map This will be of interest to you when… What is this? Why does it exist? What does it do? Why should it matter to you? 1 2 3 4 5 What makes it different? 6 Thrive Strategy 7
  8. 8. This will be of interest to you when…1 # You need to aggressively grow your brand # Build stronger brand-audience relationships & attachment # Reach and affectively engage – convert new audiences # Build human centred brand equity # Sustainably drive long term brand growth. # Build more effective memory structures around your brand # Create a more effective audience – brand journey # You need to create one integrated brand growth strategy You need to consider Thrive Strategy when you want need to do the following for your brand and business Thrive Strategy 8
  9. 9. Within your crazy and super competitive marketing environment, do you want your brand to survive, grow or thrive? We want to help brands thrive, in other words consistently outperform other substitute brands. In order to help us to do, we have created a multi-tiered growth strategy programme called Thrive Strategy. It is inspired by Design Thinking, Systemic Thinking, Social Sciences and Strategic thinking Principles What is this?2 Thrive Strategy 4 The modern market environment is become more and more competitive. This competitiveness is driven by increased speed of innovation, technology, audience exposure, growth and awareness. This means that we need to shift our thinking in regards to how we construct brands, grow brands and even why we develop brands. This change in environment is one of the core drivers behind us developing Thrive Strategy thinking. Thrive Strategy 9
  10. 10. The Why of Thrive Strategy?3 Thrive Strategy is inspired by Design Thinking, Systemic Thinking, Social Sciences and Strategic thinking and is a four-tired strategic methodology. We believe that sound brand strategy should be built on four platforms, 1) making the brand more human centred/ or inspired, 2) developing societal impact, 3) stakeholder relationship or favouritism and 4) long term sustainable strategic thinking or constant innovation. We believe that brands that which embrace these strategic foundations not only outperform other brands within a ecosystem, but is consistently thriving. 4 Thrive Strategy 4 Human Inspired Societal Influencing Stakeholder Relationship Focused Constant Innovation A B C D Thrive Strategy 10
  11. 11. What does it do?4 Thrive Strategy 4 Human Inspired Societal Influencing Stakeholder Relationship Focused Constant Innovation A B C D Every decision and action is made with human beings in mind The brand action, definition and offering is inspired by Human Beings The brand strives to reach as many people as possible in order to build the correct memory structures The brand focuses on building strong relationships with stakeholders The brand focuses on constantly adding more value to the lives of as many people & stakeholders as possible Thrive Strategy 11
  12. 12. A B CD Favouritism Memory Structure Legacy Human Inspired Thrive Strategy 12
  13. 13. 5 Simple one dimensional communication strategies or promotional drives are no longer enough to grow or develop a brand - we need long term integrated strategic programmes that will create brands, brand narrative and offerings that truly resonate with people and that will lead to powerful memory structure and significant changes in behaviour towards your brand and as a final outcome, increased attachment with your brand. Thrive Strategy is Why does Thrive Strategy matter? 4 Human Inspired Systemic in Nature Innovations Focused Multi - Disciplined Dynamic and adaptive 1 2 3 4 5 Thrive Strategy 13
  14. 14. 6 The thing that makes Thrive Strategy different, is the intellectual property that is embedded within the methodology, i.e. the processes and models used to make the methodology work. Behind every output is a specific model that has been carefully constructed and developed in order to give us a more robust and scientific output. The models are based on social sciences such as psychology, sociology and neurological process and research. Using these models helps us to utilise the existing research brands have far more effectively to find and define powerful meaning platforms, messages, narrative and in the end works together to more effectively help us to build better memory structure and attachment and more effectively activating these memory structure, turning memory into behaviour. It is our use of human centred modelling that makes us different as a strategic partnership. What makes Thrive Strategy different? 4 Thrive Strategy 14
  15. 15. Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly searching for new and more scientific ways to create more powerful and impactful brands that truly will add value to the lives of all stakeholders. Andre Le Roux 072 387 2079 andre@mercuryone.co.za Thys de Beer 082 565 5508 Thys@vegaschool.com Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the industry for over 10 years and he has recently completed his Master’s Degree researching the role of design thinking in brand strategy. Thys is an intellectual that is looking to change people’s perceptions about the power of the brand. “I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands” “I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.” Thrive Strategy 15
  16. 16. Thrive Strategy 4 Please Note that all information contained in this presentation is proprietary and remains the property of the owners [Andre le Roux and Thys de Beer] – all rights reserved. Information can only be shared if written consent is given by owners 16

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