Andrew Burgert

2. Who is Andrew Burgert? What does Globant do?
• Andrew Burgert
• GM, Mobile at Globant
• Previously CEO, Nextive, acquired by Globant mid-2011
• Globant
• 2600+ employees in the Americas
• Founded in 2003
• $100mm in revenue
• Top software product development company in Latin America
• 20 worldwide offices
• http://en.wikipedia.org/wiki/Globant
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3. Mobile Industry
Overview
Smartphone and Tablet Growth
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4. US Smartphone Penetration Q2 2009- Q3 2011
US Smartphone Penetration (Q2 2009 – Q3 2011)
40
35
30
Penetration (%)
25
20
15 Smartphones
10
5
0
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011
Period
Source: Nielsen
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5. Snapshot of Worldwide Mobile Installed Base
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)
OS 2010 2011 2012 2015
Symbian 11,577 89,930 32,666 661
Market Share % 37.6% 19.2% 5.2% 0.1%
Android 67,225 179,873 310,088 539,318
Market Share % 22.7% 38.5% 49.2% 48.8%
Research in Motion 47,425 62,600 79,335 122,864
Market Share % 16.0% 13.4% 12.6% 11.1%
iOS 46,598 90,560 118,848 189,924
Market Share % 15.7% 19.4% 18.9% 17.2%
Microsoft 12,378 26,346 68,156 215,998
Market Share % 4.2% 5.6% 10.8% 19.5%
Other OS 11,417.4 18,392.3 21,383.7 36,133.9
Market Share % 3.8% 3.9% 3.4% 3.3%
Total Market 296,647 467,701 630,476 1,104,898
Source: IDC

6. Worldwide Mobile OS Market Share
2011 Market Share 2015 Market Share
(Actual) (Estimated)
Other Other Symbian
Microso
OS, 4% OS, 3% , 0%
ft, 4%
iOS, 16 Microsof
% Symbia t, 20%
n, 37% Android,
iOS, 17 49%
RIM, 16
% %
Android
, 23% RIM, 11
%
Source: IDC

7. Mobile OS Sales CAGR (2010 – 2015)
Mobile OS Sales CAGR (2010-2015)
100%
80%
60%
40%
20%
0%
-20% Symbian Android RIM iOS Microsoft Other OS
-40%
-60%
-80%
Source: IDC

8. Relevance of Tablets
US Tablet Installed Base, 2010–2012
(millions and % of population)
50
40.6
40
12.8%
30 24.0
20
9.7 7.6%
10
0 3.1%
2010 2011 2012
Source:eMarketer

9. Mobile
Development
Strategies
Native and Hybrid Development
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10. Mobile Development Alternatives

11. Native and Hybrid Mobile Development Comparison
100% NATIVE
- One Platform
- Sophisticated UI/UX
100% WEB
- Multiple
Platforms
- Limited Device
Access
- Online Limitation
HYBRID
- Allows App Store
Distribution
- Multiple Platforms
- Offline Capabilities

12. Mobile Travel
Apps
Current and Potential Offerings
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13. Existing Features on Selected iOS Travel Apps

14. Typical Available Features on Selected iOS Travel Apps

15. Potential Features for Mobile Travel
• Last minute booking using geo-
location for airport
• Gamification components for
flyers
• Business class allocation
• Become Major of the flight and earn
rewards
• Employee/crew recognition and
rewarding mechanics
• No more paper slips!

16. Potential Features for Mobile Travel (Continued)
• Destination restaurant/location
reward program
• Social features at home/office >
airport > flight > destination
• Onboard entertainment
One Hand Usage of the
Device for Key Features

17. Thanks!
andrew.burgert@globant.com
@andrewburgert
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